CINCINNATI, May 25, 2012 /PRNewswire/ -- Throughout the year, The Kroger Co. (NYSE: KR) is committed to bringing hope and help to hungry families through ongoing efforts. Beginning Sunday, May 27 and during the following two weeks, customers can help hungry people in their own communities by participating in the annual Bringing Hope to the Table® campaign.
This year, the effort is expected to generate $4 million in cash and food donations - the equivalent of 25 million meals - to assist 80 local food banks in communities where Kroger's customers and associates live and work. These food banks are members of Feeding America, the nation's largest hunger-relief organization.
Every time customers purchase participating items in any of Kroger's Family of Stores through mid-June, they will be showing their support for food banks in their own community. Participating Kroger brand products and items from numerous vendor partners, including Kellogg's, Dannon, Nabisco, Kashi, General Mills, PepsiCo and Kraft Foods, will be marked with special double shelf tags to indicate their pledge to support Bringing Hope to the Table.
"Bringing Hope to the Table is a unique opportunity for our customers and Kroger to join together to feed our hungry neighbors," said Lynn Marmer, Kroger's group vice president of corporate affairs and a member of the board of Feeding America. "We're proud that through this campaign, our customers, associates and vendors unite to provide resources to local food banks that support our communities."
Since 2006, Kroger has contributed $30 million in food and funds to local food banks through the annual Bringing Hope to the Table campaign.
"The success of this campaign illustrates our customers' commitment to fighting hunger in their communities," said Marmer.
Customers can learn more about local hunger relief volunteer opportunities and receive valuable coupons from some of their favorite brands by visiting www.bringinghopetothetable.com. The coupon offers are available to download directly to their shopper card - all from partners who are helping to fight hunger in the communities served by the Kroger family stores.
Kroger, the nation's largest traditional grocery retailer, employs more than 339,000 associates who serve customers in 2,435 supermarkets and multi-department stores in 31 states under two dozen local banner names including Kroger, City Market, Dillons, Jay C, Food 4 Less, Fred Meyer, Fry's, King Soopers, QFC, Ralphs and Smith's. The company also operates 791 convenience stores, 348 fine jewelry stores, 1,090 supermarket fuel centers and 39 food processing plants in the U.S. Recognized by Forbes as the most generous company in America, Kroger supports hunger relief, breast cancer awareness, the military and their families, and more than 30,000 schools and grassroots organizations in the communities it serves. Kroger contributes food and funds equal to 125 million meals a year through more than 80 Feeding America food bank partners. For more information, please visit www.kroger.com.
SOURCE The Kroger Co.