MISSISSAUGA, ONTARIO and TORONTO, ONTARIO -- (Marketwire) -- 11/03/09 -- LG Electronics Canada and Rogers Wireless today announced a world first: the LG Eve, a new Android OS-based smartphone designed specifically for social networking, is now available exclusively at Rogers. The LG Eve provides customers with the freedom of mobile social networking, making it easier to stay connected anytime, anywhere.

The ultimate smartphone for social media enthusiasts, the LG Eve features a special application called Social Network Services (SNS) Manager, which brings together a user's Facebook, Twitter and Bebo networks into one place, letting them check status updates in real time. The SNS Manager takes social networking to a new level by connecting the contact list to provide an easy to read log for each contact, so the user can see the contact for each friend, whether that be via SMS, email, Facebook, Twitter or on a call.

Additionally, the LG Eve features push email, which keeps users constantly in touch by alerting them if a new message arrives to a personal email account, such as Gmail.

"The LG Eve is the smartphone that social networking fans have been waiting for, and we're so happy to bring it to Canadians before any other market," said Colin Bettam, vice-president marketing, LG Electronics Canada. "Whether it's managing your Facebook page or downloading one of the thousands of applications, the LG Eve lets you connect to your world, your way."

"As a company with a long history of bringing best-in-class handsets to the Canadian market, Rogers is delighted to be the first carrier in the world to offer our customers the LG Eve," said John Boynton, Executive Vice President, Marketing, Rogers Communications. "The LG Eve is a smartphone customized for people who love to social network and browse the web. Coupled with Rogers' HSPA network, the LG delivers a truly phenomenal web experience. Another first, only from Rogers."

The SNS Manager leverages social networking by putting a person's address book contacts as the central reference and launching point for a variety of social media tools.

Also designed for easy social networking are the 5 MP camera for taking high quality pictures that you can view and edit on the LG Eve's 3-inch touch screen, and the 5-line QWERTY keypad, which is ideal for email and messaging. Additionally, the LG Eve features a Face Recognition application which means that once a person is tagged in a saved photo, the device will automatically recognize the person's face and tag him or her in other photos. Once a person is tagged in a photo, a click on their photo will allow for instant communication with that person via text, email, phone or chat.

Other key features of the LG Eve include:

- Threaded SMS, which groups SMS texts by sender and displays them like a message board for easy-to-follow reading

- A 3D gallery for viewing and sorting photos, with the ability to quickly and easily find photos by tagging favourites or using the filtering tool to sort photos by tags, face recognition or date

- 5 line QWERTY keypad

- Advanced Video Recording and Playback, which allows a user to play videos or make their own videos using built-in editing tools, which can then be uploaded onto social networking sites or sent to friends via email.

-- Video Recording: MPEG4,H263@QVGA24fps

-- Video Playback: MPEG4, H264 @ HVGA 24fps, WMV, DviX

- Advanced Camera Features:

-- 5 Mega Pixels AF (with LED Flash)

- Audio Codec:

-- MP3, AMR, AAC, AAC+, WAV, WMA

- Data Connectivity

-- USB 2.0 HS

-- Micro USB

-- Bluetooth 2.0 EDR

The LG Eve will officially launch at the newly opened LG Experience Zone at the Air Canada Centre on November 3rd, prior to the Toronto Maple Leafs vs. Tampa Bay Lightning hockey game. The LG Eve is available at Rogers for $49.99 with 3 year voice and data activations.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD $44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. LG Electronics Canada has offices in Toronto and Vancouver. LG Electronics Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and digital appliances. For more information please visit LG.ca.

About Rogers Wireless

Rogers Wireless provides wireless voice and data communications services across Canada to more than 8.3 million customers under both the Rogers Wireless and Fido brands. Proven to operate Canada's fastest mobile data network as well as the most reliable network for voice with the clearest reception and fewest dropped calls, Rogers Wireless is Canada's largest wireless provider. In addition to providing seamless roaming in more than 200 countries/areas with its GSM and HSPA based services, Rogers Wireless also provides wireless broadband services across Canada utilizing its 2.5GHz fixed wireless spectrum. Rogers Wireless is a subsidiary of Rogers Communications Inc. (TSX: RCI)(NYSE: RCI), a diversified Canadian communications and media company. For further information, please visit www.rogers.com.