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Company: Lamar Advertising Company (LAMR)
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edit Leading the pack in digital display installation

Top Contributor: Andrei Popovici | Created when LAMR was $61.17 | Edit | History

With the conversion of ad displays to digital poised to woo more advertisers and cut industry costs, Lamar is leading the pack in the installation of digital displays and has pledged to accelerate installation in 2007.

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edit Better metrics make outoor advertising more competitive

Top Contributor: Andrei Popovici | Created when LAMR was $61.17 | Edit | History

More accurate measurements of advertising impact may draw more advertising dollars and make outdoor advertising even more competitive with traditional media and even Internet advertising

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edit Ad spending migrating from print and radio to outdoor advertising

Top Contributor: Andrei Popovici | Created when LAMR was $61.17 | Edit | History

Advertising spending is slowly migrating from traditional mediums such as newspaper and radio to outdoor advertising. With only a 2% share of advertising revenues (compared with double digit shares in European countries), outdoor advertising has much potential for growth in the U.S.

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