NASCAR racer Julia Landauer explains how she builds her brand to get her in the driver's seat. "Every racer is a startup and you have to think about the marketing, the funding, the brand development and the people you have around you."
Landauer Inc. shares rose 2% premarket after the provider of environmental radiation measurement and monitoring services said it has agreed to be acquired by Fortive Corp. in a deal with a total transaction value of about $770 million. Fortive,...
Julia Landauer, a New York City native and Stanford graduate, would like to end up where Danica Patrick is now: on the top level of stock-car racing. But she must secure sponsorship first, a challenge as tough as any race.
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