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LeapFrog Partners With Sesame Workshop To Bring Sesame Street To LeapPad(TM)

EMERYVILLE, Calif., April 30, 2012 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE:LF) and Sesame Workshop, the nonprofit educational organization behind Sesame Street, today announced a new partnership to bring Sesame Street videos to LeapFrog's award-winning LeapPad learning tablet for kids. Sesame Street content will be available through the LeapFrog App Center in June.

(Logo: http://photos.prnewswire.com/prnh/20090219/LFLOGO)

Sesame Street brings fun educational content to millions of children around the world, inspiring learning while teaching valuable life lessons. The episodes available on LeapPad are from Sesame Street's most recent television season which focuses on a science-based curriculum. In this season, Sesame Street's curriculum promotes curiosity and exploration in children by encouraging them to ask specific questions, generating excitement about the inner workings of their environment. In one story, scientists Elmo, Rosita, and Telly set out to find the answer to a very pressing question: does everyone take a bath? Also: Wanda Sykes shares her secret journal with Elmo, and Will.i.am sings "What I Am" with the Sesame Street friends. Murray presents the letter F with the help of an astronaut, while the Two-Headed Monster adds seven pigs and seven chickens to make 14! In another episode, Bert is searching for the rare blue-bar pigeon, the only pigeon he's never seen. Can Elmo and Abby help him find this elusive feathered friend? And lastly in this episode: Modern Family's Julie Bowen introduces the word "binoculars."

"Sesame Workshop has been a true pioneer in early childhood educational media for more than 40 years. Millions of children have grown up learning and laughing with stories and songs featuring beloved Sesame Street friends Elmo, Big Bird and Oscar the Grouch," said Jill Waller, vice president of multimedia learning at LeapFrog. "We are honored to partner with Sesame Workshop to help children build the skills they need to succeed in school and life with content that focuses on core curriculum, reasoning skills and emotional development. The opportunity to collaborate with this amazing, timeless brand and distribute their enriching entertainment is the perfect next step to further LeapFrog's mission of helping every child reach his or her potential."

"Sesame Workshop's mission is to use the educational power of media to help children everywhere reach their highest potential. Together LeapFrog and Sesame Workshop will empower children to explore learning with their friends from Sesame Street," said Scott Chambers, senior vice president, Worldwide Media Distribution, Sesame Workshop.

Availability

Sesame Street video episodes will be available for purchase (MSRP $5, for children 4-9) in the LeapFrog App Center, starting June 19, 2012. The LeapFrog App Center can be accessed through the LeapFrog Connect Application for LeapPad and Leapster Explorer platforms. LeapPad (MSRP $99.99, for children ages 4-9) and Leapster Explorer (MSRP $69.99, for children ages 4-9) are currently available at major retail locations and at www.leapfrog.com.

For more information on LeapPad, Leapster Explorer and other LeapFrog products, visit www.leapfrog.com.

About LeapFrog

LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms, and toys. The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers product recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at www.leapfrog.com.

NOTE: LEAPFROG and the LeapFrog logo are trademarks or registered trademarks of LeapFrog Enterprises, Inc.

About Sesame Workshop

Sesame Workshop is the nonprofit educational organization that revolutionized children's television programming with the landmark Sesame Street. The Workshop produces local Sesame Street programs, seen in over 150 countries, and other acclaimed shows including The Electric Company, to help bridge the literacy gap. Beyond television, the Workshop produces content for multiple media platforms on a wide range of issues including literacy, health and military deployment. Initiatives meet specific needs to help young children and families develop critical skills, acquire healthy habits and build emotional strength to prepare them for lifelong learning. Learn more at www.sesameworkshop.org.

MEDIA CONTACTS

    Kathryn Green       Beatrice Chow
    LeapFrog            Sesame Workshop
    510-596-3405        212-875-6586
    kgreen@leapfrog.com beatrice.chow@sesame.org

SOURCE LeapFrog Enterprises, Inc.

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