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LeapFrog Partners With Little Pim To Bring Foreign Language Learning To The Award-Winning LeapPad(TM)

EMERYVILLE, Calif., May 1, 2012 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE:LF), a leader in educational entertainment, and Little Pim, the award-winning foreign language learning program for children, today announced a partnership to bring Little Pim content to LeapFrog's LeapPad. Content will be available for purchase through the LeapFrog App Center in June.

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LeapFrog and Little Pim both recognize the importance of encouraging children to discover new languages at an early age while they gain knowledge and understanding of cultures around the world. This unique partnership will be the first time LeapFrog brings language learning to its App Center. Little Pim content features a proprietary Entertainment Immersion Method®, which combines animation with real kids to teach simple words and phrases for everyday activities. Little Pim Spanish, English, Chinese and French language videos will be the first to launch in the LeapFrog App Center and be available for LeapPad just in time for summer.

"We recognize that more and more parents today want to expose their children to foreign languages at an early age. Little Pim's award-winning videos on LeapPad is a fun and easy way to start this journey with your child-- whether you know the language or not," said Jill Waller, vice president of multimedia learning at LeapFrog. "We think language learning is the beginning of a strong new category for us at LeapFrog, so we are especially excited to bring this new learning dimension to the LeapPad."

"Little Pim is a starting point for children to love language learning," said Julia Pimsleur Levine, founder and CEO of Little Pim. "Our goal at Little Pim is to be every child's first introduction to a second language. We are excited to be part of LeapFrog's high quality educational platform and to make our series available to the millions of parents who want their kids to have the extraordinary advantage of knowing a second language."

Availability

Little Pim video episodes will be available for purchase (MSRP $10, for children 3 years and up) in the LeapFrog App Center, starting June 2012. The LeapFrog App Center can be accessed through the LeapFrog Connect Application for LeapPad and Leapster Explorer platforms. LeapPad (MSRP $99.99, for children ages 4-9) and Leapster Explorer (MSRP $59.99, for children ages 4-9) are currently available at major retail locations and at www.leapfrog.com.

For more information on LeapPad, Leapster Explorer and other LeapFrog products, visit www.leapfrog.com.

About LeapFrog

LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms, and toys. The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers product recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at www.leapfrog.com.

NOTE: LEAPFROG and the LeapFrog logo are trademarks or registered trademarks of LeapFrog Enterprises, Inc.

About Little Pim

Little Pim is an award-winning foreign language immersion series for babies, toddlers and preschoolers. Between birth and the age of five, the human brain is hard-wired for language learning, and Little Pim helps families take advantage of this brief window, by making language learning easy, fun and effective. Founded on clinical research in early childhood development and linguistics, Little Pim is available 11 languages including Spanish, French, Chinese and Italian on video, music, books, flash cards, gift sets and more. Check out why Little Pim is the number one way to teach kids a foreign language at www.littlepim.com.

    MEDIA CONTACTS
    Kathryn Green                                       Alyson Shapero
    LeapFrog                                            Little Pim
    510-596-3405                                        917-817-5101
    kgreen@leapfrog.com                                 alyson@littlepim.com

SOURCE LeapFrog Enterprises, Inc.

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