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LeapFrog Partners With Ludorum To Bring Popular Chuggington Episodes To LeapFrog's Award-Winning LeapPad

EMERYVILLE, Calif., May 2, 2012 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE:LF), a leader in educational entertainment, and Ludorum, creators of popular global preschool television show Chuggington(TM), today announced a new partnership to bring Chuggington episodes to LeapFrog's LeapPad. Content will be available for purchase on the LeapFrog App Center beginning in May.

(Logo: http://photos.prnewswire.com/prnh/20090219/LFLOGO)

Chuggington's colorful and contemporary videos feature modern trains from around the globe that help teach children universally positive values, while empowering them to appreciate their own unique place in the world. Kids are taught about the importance of listening, accepting consequences, friendship, overcoming fears and more with lovable characters like Koko, Brewster and Wilson. Initial videos available in the LeapFrog App Center include "All about Wilson" and "All about Koko."

"In partnership with Ludorum, we are looking forward to expanding LeapFrog's existing content library to offer kids popular, entertaining video content that introduces valuable life lessons and social readiness skills," said Jill Waller, vice president of multimedia learning at LeapFrog. "Chuggington is a well-known and trusted brand among families and we believe in the benefits its videos offer preschoolers."

"As a leader in educational entertainment, LeapFrog is the right partner to help expand distribution of the Chuggington series," said Megan Buecher, director of licensing at Ludorum. "We're thrilled that we can now offer children another platform to engage with their favorite Chuggington characters while learning new social skills."

Availability

Chuggington videos will be available for purchase (MSRP $5, for children 3 years and up) in the LeapFrog App Center, starting May 15, 2012. The LeapFrog App Center can be accessed through the LeapFrog Connect Application for LeapPad and Leapster Explorer platforms. LeapPad (MSRP $99.99, for children ages 4-9) and Leapster Explorer (MSRP $59.99, for children ages 4-9) are currently available at major retail locations and at leapfrog.com.

For more information on LeapPad, Leapster Explorer and other LeapFrog products, visit leapfrog.com.

About LeapFrog

LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms, and toys. The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers product recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms. LeapFrog is based in Emeryville, California and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at leapfrog.com.

LEAPFROG and the LeapFrog logo are trademarks or registered trademarks of LeapFrog Enterprises, Inc.

About Ludorum
Ludorum is a global IP company dedicated to developing quality entertainment properties for television, interactive and new media. Ludorum is the creator of Chuggington, a CGI-animated television series for preschoolers that airs in over 175 countries and has been translated into 26 languages. Ludorum was formed in 2006 and has offices in London and New York. For more information about Ludorum please visit: ludorum.com

About Chuggington(TM)
Chuggington
is a CGI-animated series that follows the adventures of Wilson, Brewster and Koko, trainee engines, each with their own unique personality and learning style. The series is set in a world much like our own with cities, villages and diverse cultures and geography. Entertainment and enjoyment are at the heart of Chuggington, but embedded within each story are important educational and developmental messages centered on learning and social-emotional development. Chuggington is directed by Sarah Ball, who won a BAFTA award for her work as a director and writer of the Bob the Builder((TM)).series. Further information is available at chuggington.com

    MEDIA CONTACTS

    Kathryn Green       Melissa Winston/Jessica Rusack
    LeapFrog            Litzky Public Relations
    510-596-3405        (201) 222-9118
    kgreen@leapfrog.com mwinston@litzkypr.com
                        jrusack@litzkypr.com

SOURCE LeapFrog Enterprises, Inc.

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