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WIKI ANALYSIS
Headquartered in California, LeapFrog Enterprises (LF) is a leading provider of technology-based learning products and proprietary content.
Business and Financials
The company designs and develops educational products, as well as related interactive software and content, under multiple product platforms, including the LeapFrog, LeapPad, Leapster, and Quantum Leap brands. The company's product lines include (1) learning platforms (affordable hardware devices), (2) educational software-based content (interactive books and cartridges), and (3) stand-alone educational products. The products are sold through national, regional, and specialty retailers in the U.S. and are distributed in over 25 countries worldwide. In addition to home use, LeapFrog also develops instructional materials for classroom use through its SchoolHouse division.
LeapFrog operates in three business segments: (1) U.S. Consumer, (2) International, and (3) Education and Training. In the U.S. Consumer segment, the company markets and sells its products directly to national and regional mass-market and specialty retailers as well as to other retail stores through sales representatives. In the International division, the company sells its products outside the U.S. directly to retailers and through various distribution and strategic arrangements. The Education and Training division is focused on the pre-kindergarten through 8th grade school market in the United States and sells directly to educational institutions, teacher supply stores, and educational product catalogs. In 2006, the U.S. Consumer segment accounted for 70% of the company's net sales. The International segment and SchoolHouse division (the Education and Training segment) accounted for 23% and 7% of net sales, respectively.
LeapFrog's (LF) second-quarter net loss was $20.6 million, or 32 cents per share, compared with a year-earlier loss of $28 million, or 44 cents per share. Sales rose 22% to $68.3 million, boosted by the Tag reading system and gaming systems Leapster2 and Didj
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