LCUT » Topics » SALES AND MARKETING

These excerpts taken from the LCUT 10-K filed Mar 31, 2009.

SALES AND MARKETING

 

The Company’s sales and marketing staff coordinate directly with the retailers to devise marketing strategies and merchandising concepts and to furnish advice on advertising and product promotion. The Company has developed several promotional programs for use in the ordinary course of business to promote sales throughout the year.

 

The Company’s sales and marketing efforts are supported from its principal offices and showroom in Garden City, New York as well as showrooms in New York, New York; Medford, Massachusetts; Atlanta, Georgia; Bentonville, Arkansas; and Menomonee Falls, Wisconsin. The Company’s sales and marketing staff at December 31, 2008 consisted of 235 salaried employees. The Company also distributes certain products through independent sales representatives who work on a commission basis.

 

The Company’s largest retail customers are each serviced by an in-house team that includes representatives from the Company’s sales, marketing, merchandising and product development departments. The Company generally collaborates with its largest retail customers and in many instances produces specific versions of the Company’s product lines with exclusive designs and packaging for their stores.

 

6


SALES AND MARKETING



 



The Company’s sales and marketing staff coordinate directly with the retailers to devise marketing strategies and merchandising concepts and to furnish advice on advertising and product promotion. The Company has developed several promotional programs for use in the ordinary course of business to promote sales throughout the year.



 



The Company’s sales and marketing efforts are supported from its principal offices and showroom in Garden City, New York as well as showrooms in New York, New York; Medford, Massachusetts; Atlanta, Georgia; Bentonville, Arkansas; and Menomonee Falls, Wisconsin. The Company’s sales and marketing staff at December 31, 2008 consisted of 235 salaried employees. The Company also distributes certain
products through independent sales representatives who work on a commission basis.



 



The Company’s largest retail customers are each serviced by an in-house team that includes representatives from the Company’s sales, marketing, merchandising and product development departments. The Company generally collaborates with its largest retail customers and in many instances produces specific versions of the Company’s product lines with exclusive designs and packaging for their
stores.



 



6








These excerpts taken from the LCUT 10-K filed Mar 17, 2008.

SALES AND MARKETING

 

The Company maintains separate sales forces for its product categories so as to provide the specialized expertise and attention necessary to service its customer base. The Company’s sales and marketing staff coordinates with individual retailers to devise marketing strategies and merchandising concepts and to furnish advice on advertising and product promotion. The Company has developed several promotional programs for use in the ordinary course of business to promote sales throughout the year.

 

The Company’s various sales and marketing efforts are supported from its principal office and showroom in Garden City, New York. The Company also maintains showrooms in New York, New York; Boston, Massachusetts; Atlanta, Georgia; Bentonville, Arkansas; and Menomonee Falls, Wisconsin. The Company’s sales and marketing staff at December 31, 2007, consisted of 192 employees who are salaried, paid commissions based on sales or, in some instances, paid a base salary plus commissions. The Company also distributes certain of its products through independent sales representatives who work on a commission basis only.

 

The Company’s largest retail customers are each serviced by an in-house team that includes representatives from the Company’s sales, marketing, merchandising and product development departments. The Company generally collaborates with its retail customers and in many instances produces specific versions of the Company’s product lines with exclusive designs and packaging for their stores.

 

SALES AND MARKETING



 




The Company maintains separate sales forces for its product categories so as
to provide the specialized expertise and attention necessary to service its customer base.
The Company’s sales and marketing staff coordinates with individual retailers to
devise marketing strategies and merchandising concepts and to furnish advice on advertising
and product promotion. The Company has developed several promotional programs for use in
the ordinary course of business to promote sales throughout the year.



 




The Company’s various sales and marketing efforts are supported from
its principal office and showroom in Garden City, New York. The Company also maintains
showrooms in New York, New York; Boston, Massachusetts; Atlanta, Georgia; Bentonville,
Arkansas; and Menomonee Falls, Wisconsin. The Company’s sales and marketing staff at
December 31, 2007, consisted of 192 employees who are salaried, paid commissions based on
sales or, in some instances, paid a base salary plus commissions. The Company also
distributes certain of its products through independent sales representatives who work on a
commission basis only.



 




The Company’s largest retail customers are each serviced by an
in-house team that includes representatives from the Company’s sales, marketing,
merchandising and product development departments. The Company generally collaborates with
its retail customers and in many instances produces specific versions of the
Company’s product lines with exclusive designs and packaging for their
stores.



 




This excerpt taken from the LCUT 10-K filed Mar 15, 2007.

Sales and Marketing

The Company maintains separate sales forces for its product lines so as to provide the specialized expertise and attention necessary to service its customer base. The Company’s sales and marketing staff coordinates with individual retailers to devise marketing strategies and merchandising concepts and to furnish advice on advertising and product promotion. The Company has developed several promotional programs for use in the ordinary course of business to promote sales throughout the year.

The Company’s various sales and marketing efforts are supported from its principal office and showroom in Garden City, New York. The Company also maintains additional showrooms in New York, Atlanta, Bentonville, Boston, and Dallas. The Company’s sales and marketing staff at December 31, 2006, consisted of approximately 125 employees who are salaried, paid commissions based on sales or, in some instances, paid a base salary plus commissions. The Company also distributes certain of its products through independent sales representatives who work on a commission basis only.

The Company’s most important retail customers are each serviced by an in-house team that includes representatives from the Company’s sales, marketing, merchandising and product development departments. The Company generally collaborates with its retail customers and in many instances produces specific versions of the Company’s product lines with exclusive designs and packaging for their stores.

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