Limited Brands (LTD)

The recent sale of the Limited Brands' apparel division (The Limited and Express) has disposed of the company's weakest-performing assets. This will likely unburden the company and also complete LTD's transformation from an apparel-based company to an intimates and personal care-focused company, market sectors with much less volatility (and where Limited has much more brand-based clout) than the ever-unpredictable apparel industry.

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edit New acquisitions and concepts have great potential

Created when NYSE:LTD was $27.50 | Edit | History

New acquisitions and concepts such as La Senza, Pink, and C.O. Bigelow have the potential to be developed into much bigger enterprises, which would help Limited Brands' performance as its two biggest brands (Victoria's Secret and Bath & Body Works) reach maturity.

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Limited Brands (LTD)

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edit Smart exit from poorly performing apparel businesses

edit New acquisitions and concepts have great potential