LinkedIn (NYSE:LNKD) is an online professional network. Members of the network can use the platform for free to create and manage their professional identity, engage with other professionals, and access relevant business information. Through the platform, LinkedIn allows professionals to communicate with one another and ultimately find new careers and business opportunities. LinkedIn makes money in three ways. First, it provides organizations with hiring solutions. These solutions allows enterprises to advertise job postings to members based on key qualities, such as location, experience, and education. This allows organizations to contact potential employees who are not actively searching for a job. Next, it sells display advertisement space on the site to marketeers. Finally, it allows members to upgrade to paid, premium subscriptions. Premium subscriptions allow members, acting as an individual or on behalf of a company, to view enhanced search results, gain additional channels of communication, and receive priority customer support.
While LinkedIn remains focused on general professional networking, there is a trend in the industry to move towards specialized knowledge sharing, collaboration, and networking. For example, Stackoverflow provides a question and answer service as well as a career service for computer programmers. Other sites have focused on discussion, collaboration, and interaction between and among employees and potential employers. These services allow members two main benefits. First, they can find specific answers to their specialized questions. Second, they can interact directly with relevant companies in their field. LinkedIn's generality and lack of specialty within the professional network space does provide benefits, but the company may refocus on this trend.
The company's initial public offering of stock on the NYSE occurred on May 18, 2011. The company offered 7.8M shares each for $45. This was at the high end of the revised price range of $42-$45. The company had originally announced an initial price range of $32-$35. The offering raised a total of $353M. The final offering was 35% larger than had the pricing occurred at the midpoint of the initial range. The lead managers of the IPO were Morgan Stanley (MS), Bank of America (BAC), and J P Morgan Chase (JPM).
The company's first day 109% return was the fifth largest for an IPO in the post bubble era. 
For the full year 2010, LinkedIn reported a total revenue of $243M and a net income of $14.5M. Revenue increased by 103% over the previous year, and net income increased from a net loss $4M.