LGN » Topics » Chain-Scale Segmentation

These excerpts taken from the LGN 10-K filed Mar 13, 2009.
Chain-Scale Segmentation
 
Smith Travel Research classifies the lodging industry into six chain scale segments by brand according to their respective national average daily rate or ADR. The six segments are defined as: luxury, upper upscale, upscale, midscale with food and beverage, midscale without food and beverage and economy. We operate hotel brands in the following four chain scale segments:
 
  •  Upper Upscale (Hilton and Marriott);
 
  •  Upscale (Courtyard by Marriott, Crowne Plaza, Four Points by Sheraton, Radisson, Residence Inn by Marriott, SpringHill Suites by Marriott and Wyndham);
 
  •  Midscale with Food & Beverage (Holiday Inn, Holiday Inn Select); and
 
  •  Midscale without Food & Beverage (Fairfield Inn by Marriott and Holiday Inn Express);
 
We believe that our hotels and brands will perform competitively with the U.S. lodging industry, although both occupancy and ADR are expected to decline in 2009. RevPAR for our held for use hotels decreased 0.9% in 2008 as compared to 1.9% for the industry as a whole.
 
Chain-Scale Segmentation
 
Smith Travel Research classifies the lodging industry into six chain scale segments by brand according to their respective national average daily rate or ADR. The six segments are defined as: luxury, upper upscale, upscale, midscale with food and beverage, midscale without food and beverage and economy. We operate hotel brands in the following four chain scale segments:
 
  •  Upper Upscale (Hilton and Marriott);
 
  •  Upscale (Courtyard by Marriott, Crowne Plaza, Four Points by Sheraton, Radisson, Residence Inn by Marriott, SpringHill Suites by Marriott and Wyndham);
 
  •  Midscale with Food & Beverage (Holiday Inn, Holiday Inn Select); and
 
  •  Midscale without Food & Beverage (Fairfield Inn by Marriott and Holiday Inn Express);
 
We believe that our hotels and brands will perform competitively with the U.S. lodging industry, although both occupancy and ADR are expected to decline in 2009. RevPAR for our held for use hotels decreased 0.9% in 2008 as compared to 1.9% for the industry as a whole.
 
Chain-Scale
Segmentation



 



Smith Travel Research classifies the lodging industry into six
chain scale segments by brand according to their respective
national average daily rate or ADR. The six segments are defined
as: luxury, upper upscale, upscale, midscale with food and
beverage, midscale without food and beverage and economy. We
operate hotel brands in the following four chain scale segments:


 














































  • 

Upper Upscale (Hilton and Marriott);
 
  • 

Upscale (Courtyard by Marriott, Crowne Plaza, Four Points by
Sheraton, Radisson, Residence Inn by Marriott, SpringHill Suites
by Marriott and Wyndham);
 
  • 

Midscale with Food & Beverage (Holiday Inn, Holiday
Inn Select); and
 
  • 

Midscale without Food & Beverage (Fairfield Inn by
Marriott and Holiday Inn Express);


 



We believe that our hotels and brands will perform competitively
with the U.S. lodging industry, although both occupancy and
ADR are expected to decline in 2009. RevPAR for our held for use
hotels decreased 0.9% in 2008 as compared to 1.9% for the
industry as a whole.


 




Chain-Scale
Segmentation



 



Smith Travel Research classifies the lodging industry into six
chain scale segments by brand according to their respective
national average daily rate or ADR. The six segments are defined
as: luxury, upper upscale, upscale, midscale with food and
beverage, midscale without food and beverage and economy. We
operate hotel brands in the following four chain scale segments:


 














































  • 

Upper Upscale (Hilton and Marriott);
 
  • 

Upscale (Courtyard by Marriott, Crowne Plaza, Four Points by
Sheraton, Radisson, Residence Inn by Marriott, SpringHill Suites
by Marriott and Wyndham);
 
  • 

Midscale with Food & Beverage (Holiday Inn, Holiday
Inn Select); and
 
  • 

Midscale without Food & Beverage (Fairfield Inn by
Marriott and Holiday Inn Express);


 



We believe that our hotels and brands will perform competitively
with the U.S. lodging industry, although both occupancy and
ADR are expected to decline in 2009. RevPAR for our held for use
hotels decreased 0.9% in 2008 as compared to 1.9% for the
industry as a whole.


 




Chain-Scale
Segmentation



 



Smith Travel Research classifies the lodging industry into six
chain scale segments by brand according to their respective
national average daily rate or ADR. The six segments are defined
as: luxury, upper upscale, upscale, midscale with food and
beverage, midscale without food and beverage and economy. We
operate hotel brands in the following four chain scale segments:


 














































  • 

Upper Upscale (Hilton and Marriott);
 
  • 

Upscale (Courtyard by Marriott, Crowne Plaza, Four Points by
Sheraton, Radisson, Residence Inn by Marriott, SpringHill Suites
by Marriott and Wyndham);
 
  • 

Midscale with Food & Beverage (Holiday Inn, Holiday
Inn Select); and
 
  • 

Midscale without Food & Beverage (Fairfield Inn by
Marriott and Holiday Inn Express);


 



We believe that our hotels and brands will perform competitively
with the U.S. lodging industry, although both occupancy and
ADR are expected to decline in 2009. RevPAR for our held for use
hotels decreased 0.9% in 2008 as compared to 1.9% for the
industry as a whole.


 




Chain-Scale
Segmentation



 



Smith Travel Research classifies the lodging industry into six
chain scale segments by brand according to their respective
national average daily rate or ADR. The six segments are defined
as: luxury, upper upscale, upscale, midscale with food and
beverage, midscale without food and beverage and economy. We
operate hotel brands in the following four chain scale segments:


 














































  • 

Upper Upscale (Hilton and Marriott);
 
  • 

Upscale (Courtyard by Marriott, Crowne Plaza, Four Points by
Sheraton, Radisson, Residence Inn by Marriott, SpringHill Suites
by Marriott and Wyndham);
 
  • 

Midscale with Food & Beverage (Holiday Inn, Holiday
Inn Select); and
 
  • 

Midscale without Food & Beverage (Fairfield Inn by
Marriott and Holiday Inn Express);


 



We believe that our hotels and brands will perform competitively
with the U.S. lodging industry, although both occupancy and
ADR are expected to decline in 2009. RevPAR for our held for use
hotels decreased 0.9% in 2008 as compared to 1.9% for the
industry as a whole.


 




These excerpts taken from the LGN 10-K filed Mar 12, 2008.
Chain-Scale Segmentation
 
Smith Travel Research classifies the lodging industry into six chain scale segments by brand according to their respective national average daily rate or ADR. The six segments are defined as: luxury, upper upscale, upscale,


5


Table of Contents

midscale with food and beverage, midscale without food and beverage and economy. We operate hotel brands in the following four chain scale segments:
 
  •  Upper Upscale (Hilton and Marriott);
 
  •  Upscale (Courtyard by Marriott, Crowne Plaza, Four Points by Sheraton, Radisson, Residence Inn by Marriott, SpringHill Suites by Marriott and Wyndham);
 
  •  Midscale with Food & Beverage (Holiday Inn, Holiday Inn Select); and
 
  •  Midscale without Food & Beverage (Fairfield Inn by Marriott and Holiday Inn Express);
 
We believe that our hotels and brands will perform competitively with the U.S. lodging industry as occupancy declines slightly and ADR continues to increase. RevPAR for our held for use hotels increased 5.2% in 2007 as compared to 5.7% for the industry as a whole. Excluding the three hotels that were under major renovation during 2007, RevPar for our held for use hotels increased 6.7% in 2007.
 
Chain-Scale
Segmentation



 



Smith Travel Research classifies the lodging industry into six
chain scale segments by brand according to their respective
national average daily rate or ADR. The six segments are defined
as: luxury, upper upscale, upscale,





5





Table of Contents






midscale with food and beverage, midscale without food and
beverage and economy. We operate hotel brands in the following
four chain scale segments:


 














































  • 

Upper Upscale (Hilton and Marriott);
 
  • 

Upscale (Courtyard by Marriott, Crowne Plaza, Four Points by
Sheraton, Radisson, Residence Inn by Marriott, SpringHill Suites
by Marriott and Wyndham);
 
  • 

Midscale with Food & Beverage (Holiday Inn, Holiday
Inn Select); and
 
  • 

Midscale without Food & Beverage (Fairfield Inn by
Marriott and Holiday Inn Express);


 



We believe that our hotels and brands will perform competitively
with the U.S. lodging industry as occupancy declines
slightly and ADR continues to increase. RevPAR for our held for
use hotels increased 5.2% in 2007 as compared to 5.7% for the
industry as a whole. Excluding the three hotels that were under
major renovation during 2007, RevPar for our held for use hotels
increased 6.7% in 2007.


 




This excerpt taken from the LGN 10-K filed Mar 15, 2007.
Chain-Scale Segmentation
 
Smith Travel Research classifies the lodging industry into six chain scale segments by brand according to their respective national average daily rate or ADR. The six segments are defined as: luxury, upper upscale, upscale, midscale with food and beverage, midscale without food and beverage and economy. We operate hotel brands in the following five chain scale segments:
 
  •  Upper Upscale (Hilton and Marriott);
 
  •  Upscale (Courtyard by Marriott, Crowne Plaza, Radisson, Residence Inn by Marriott, and SpringHill Suites by Marriott);
 
  •  Midscale with Food & Beverage (Clarion, Doubletree Club, Holiday Inn, Holiday Inn Select, Quality Inn, Ramada and Ramada Plaza);
 
  •  Midscale without Food & Beverage (Fairfield Inn by Marriott and Holiday Inn Express); and
 
  •  Economy (Park Inn)
 
We believe that our hotels and brands will perform competitively with the U.S. lodging industry as occupancy remains generally flat and ADR continues to increase. The table below illustrates the 2006 actual RevPAR growth of the chain segments represented by our brands as compared to the U.S. lodging industry averages as reported by Smith Travel Research. Lodgian’s RevPAR for continuing operations hotels increased 13.4% as compared to 7.5% for the industry as a whole.
 
                 
    2006  
          Lodgian Continuing
 
Chain-Scale Segment
  Industry     Operations Hotels  
 
Upper Upscale
    7.4 %     10.0 %
Upscale
    8.5 %     9.9 %
Midscale with Food and Beverage
    6.8 %     17.2 %
Midscale without Food and Beverage
    9.3 %     10.1 %
Independent
    5.7 %     4.3 %
 Overall Average
    7.5 %     13.4 %
 
 
Source: Smith Travel Research
 
Smith Travel Research is forecasting a U.S. average 5.8% RevPAR growth in 2007. These industry forecasts may not necessarily reflect our portfolio of hotels. We believe this continued upturn in the lodging business cycle will allow us to enhance our growth by focusing on our portfolio improvement strategy.
 

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