With the current decline in the nations economy, especially in California, Longs (LDG) will find itself hard pressed to maintain profitability. It lags behind industry leaders (Walmart, CVS and Rite Aid) in size and market share. Because of it's heavy dependancy on the West Coast market, it is unable to weather the declining California economic woes. Also management seems un-focused and hesitant to make the necessary changes to be competitive.