FOOTHILL RANCH, Calif., Sept. 24 /PRNewswire/ -- Oakley, Inc. today announced the further expansion of its popular program that gives customers the freedom and power to customize select Oakley products. In addition to eyewear and performance goggles, the Oakley Custom Program (OCP) now includes timepieces and backpacks.

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"Style is what you make of it, and we're letting more and more people make exactly what they want," said Oakley CEO Colin Baden. "When we began the program with our eyewear, we never thought so many customers would embrace the opportunity of creative freedom. Today we're adding timepiece and backpack designs to the range of products that can be customized. It's all about self-expression -- a chance to sit in the designer's chair and create your own look -- and until now, that level of freedom has been a rarity for packs and watches. The expanded program opens the door to possibility, and opens it wide," Baden concluded.

Oakley Holeshot(R) and Holeshot Small are the first two premium timepiece products to join the Oakley Custom Program. Customers can select from a broad range of color combinations for the case and dial face. Multiple color options are available for the Unobtainium(R) strap of each watch, and a Honed Bracelet option is available for Holeshot. Included with the program is the option of adding a custom etched inscription to the back of either timepiece design.

Also part of the Oakley Custom Program, The Rework Pack is a unique backpack design that can be stylized with a full array of options including user-selected shades for the main color, contrast color, trim, webbing, logo and zipper tape. Additionally added to the program is the Hardshell Pack. The removable panels of this popular design can be customized with a variety of graphical art options. Both packs come with a full range of utility and convenience features, along with the benefits of durability and comfort that make Oakley backpacks so popular.

The Oakley Custom Program began in 2000 as the "Built to Order" Program. Today, eyewear products in the program currently include more than 30 styles, offering an astounding 853,253 design combinations. The program has been widely popular among those who want to express their creativity and individualism, and among specific market segments such as sport teams looking to wear their team colors. In addition to eyewear, backpacks and timepiece designs, the program currently includes the premium performance goggles known as Oakley A Frame(R), Crowbar(R) Snow and Crowbar MX.

Visit www.oakley.com/custom to learn more about the Oakley Custom Program and to experiment with your own styling choices for select Oakley products.

About Oakley, Inc.

Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. Holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics(R) (HDO(R)) which is incorporated into all Oakley sun and prescription eyewear, and goggles. Oakley has extended its leadership position as the world's leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men's and women's product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group (NYSE: LUX; MTA: LUX). Additional information is available at oakley.com.

SOURCE Oakley, Inc.