THE GROUP’S BRANDS

Luxottica Group has one of the strongest and most balanced brand portfolios in the industry thanks to focused efforts in recent years (new brands, renewal of major agreements and termination of others no longer part of the core business). It offers a broad range of models capable of satisfying the most diverse tastes and tendencies and is able to respond to the demands and characteristics of widely differing markets. The Group successfully reconciles the desire for style with complex and highly-structured manufacturing systems, without compromising product quality. With its distribution capacity, direct operations in markets, marketing support and a keen understanding of the international marketplace, Luxottica is the ideal partner for brands seeking to translate their style and values into successful, high-quality eyewear collections.

The Group’s license brands, which includesome of the best-known fashion houses and international designers, are under exclusive license agreements with a typical duration approaching ten years. These long-term relationships translate into improved investment planning and fuller realization of the value of collections.

The exclusive licensing agreement with Tiffany & Co., marking the famous luxury brand’s debut in the eyewear market, was a natural next step after completing deals Polo Ralph Lauren in 2006, Burberry in 2005, Donna Karan and Dolce & Gabbana in 2004, a renewal with Bvlgari and Chanel in the same year and agreements with Versace and Prada in 2003.

In 2007, agreements with Byblos, Genny, Moschino, and Sergio Tacchini reached the end of their scheduled terms.

Luxottica Group continuously focuses on improving product assortments in the mid-,premium and luxury segments while systematically guarding against brand dilution. Unique in the industry, it also has a portfolio of house brands, balancing its license brands, including Arnette, Oakley (the world’s best brand for performance), Persol, Ray-Ban (the world’s best-selling sun and prescription brand), Revo, and Vogue. Due to highly effective excellent brand identity promotion, sales of house brands have been extremely positive and provide an important balancing effect on the overall portfolio. With its own distribution, retail organization and advertising budget, Luxottica is perfectly placed to support and develop its collections.

THE GROUP’S BRANDS

Luxottica Group today has one of the strongest and most balanced brand portfolios in the industry thanks to the ongoing development of its portfolio in recent years, through the signing of new brands, renewal of major agreements and termination of others. With 19 licensed brands and eight house brands, the Group offers a broad range of models capable of satisfying the most diverse tastes and has the ability to respond to the changing demands and characteristics of each market. The Group successfully reconciles the desire for style with complex and highly-structured manufacturing systems, without compromising product quality. With its outstanding distribution capacity, direct operations in many markets, marketing support and a keen understanding of the international marketplace, Luxottica Group is the ideal partner for brands seeking to translate their style and values into successful, high-quality eyewear collections.

The Group’s license brands, including some of the best-known fashion houses and international designers, are under exclusive license agreements with a typical duration of nearly ten years. These long-term relationships translate into improved investment planning and fuller realization of the value of collections.

The exclusive license agreement entered into with Tiffany & Co. in 2006, which marked the famous luxury brand’s debut in the eyewear market, further strengthens the Group’s portfolio. The Tiffany & Co. agreement follows those with Burberry and Polo Ralph Lauren in 2005, Donna Karan and Dolce & Gabbana in 2004, renewals with Chanel and Bvlgari during 2004 and agreements entered into with Versace and Prada in 2003. In 2006 and early 2007, agreements with Sergio Tacchini, Byblos and Moschino reached the end of their scheduled terms.

Luxottica Group continuously focuses on improving product assortments in the mid, premium and luxury segments while systematically guarding against brand dilution.

Unique in the industry, Luxottica Group has in its portfolio eight strong house brands, including Vogue, Persol, Arnette, Revo and Ray-Ban, the world’s best-selling eyewear brand. The house brands, particularly Ray-Ban, have strong brand names, due to the Group’s excellent work on promoting their brand identities. Sales of house brands have been extremely positive and provide an important balancing effect on the overall portfolio. With its own distribution and retail sales structures and investments in advertising, Luxottica Group is able to effectively and efficiently develop and support collections.