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This excerpt taken from the LUX 20-F filed Jun 25, 2009. ILORI. In September 2007, Luxottica
launched ILORI, our first luxury specialty store dedicated to sunglasses. ILORI
has 18 stores in the United States as of March 31, 2009, including
flagship stores in the SoHo neighborhood of New
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York City and in Beverly Hills, CA. ILORI caters to a different, more exclusive clientele than Sunglass Hut with higher-priced collections and more pampered, personalized service in luxurious surroundings.
This excerpt taken from the LUX 20-F filed Jun 26, 2008. ILORI.
ILORI is our new high-end fashion sunwear retail brand with seven stores
in the United States as of March 31, 2008, including flagship stores in
the SoHo neighborhood of New York City and in Beverly Hills, CA. ILORI caters
to a different, more exclusive clientele than Sunglass Hut or Sunglass Icon
with higher-priced collections and more pampered, personalized service in
luxurious surroundings.
This excerpt taken from the LUX 6-K filed Jun 4, 2008. ILORI
In 2007, Luxottica launched ILORI, creating a new luxury retail niche serving the needs of our most sophisticated consumers. Flagship stores in New York and Los Angeles anchored six openings in 2007 with 15 to 20 more planned for 2008. Initial results are already exceeding high expectations as ILORI focuses on prestigious locations, brand exclusivity and extremely high service levels.
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