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This excerpt taken from the LUX 20-F filed Jun 25, 2009. Licensed Brands. With the acquisition of Cole, we also
acquired a group of distribution outlets under the names “Sears Optical” and “Target
Optical” (the “BJ’s Optical” license acquired with Cole was terminated in March 2008),
which we refer to as our Licensed Brands. The Licensed Brands optical retail
locations are located in the host stores that bear the names of the hosts. Both
of these brands offer consumers the convenience of taking care of their optical
needs where they shop and have a precise market positioning. As of March 31, 2009, we operated
878 Sears Optical and 331 Target Optical locations throughout North America.
This excerpt taken from the LUX 20-F filed Jun 26, 2008. Licensed Brands. With the acquisition of Cole, we also
acquired a group of distribution outlets under the names “Sears Optical” and “Target
Optical” (the “BJ’s Optical” license acquired with Cole was terminated in March 2008),
which we refer to as our Licensed Brands. The Licensed Brands optical retail
locations are located in the host stores that bear the names of the hosts. Both
of these brands offer consumers the convenience of taking care of their optical
needs where they
22
shop and have a precise market positioning. Sears, a department store with a vast and heterogeneous customer base, has further improved the services that were launched in 2005. In 2006, Ray-Ban was introduced in all stores. In 2007, Target Optical, which appeals to customers who enjoy fashion and novelty, reported improved performance in its 296 Target stores, which are mostly in large urban and suburban centers. Efforts were focused on improving service and consulting by the sales personnel, who adopted a new “take it and try it” sales method, as well as on strengthening its fashion positioning by offering brands such as Ray-Ban and Vogue.
As of March 31, 2008, we operated 881 Sears Optical and 304 Target Optical locations throughout North America.
This excerpt taken from the LUX 6-K filed Jun 4, 2008. Licensed Brands
Luxottica Group is the leading operator of licensed brand stores in the United States and Canada, with a network, at the end of 2007, of 1,338 locations in Sears, Target and BJ’s Wholesale.
Each of these brands offer consumers the convenience of taking care of their optical needs where they shop and has a precise market positioning. Sears, a department store with a vast and heterogeneous customer base, has further improved the services that were launched in 2005. Ray-Ban, in particular, was introduced in all 886 stores. In general, sales growth in Sears Optical stores was higher than that of Sears’ total sales.
In 2007, Target Optical, which appeals to fashion-minded customers, reported improved sales performance in its 296 Target stores, which operate in America’s big cities. Efforts were focused on improving service and consulting by the sales personnel (new “take it and try it” sales method) as well as strengthening its fashion positioning by offering brands such as Vogue and Ray-Ban.
The license with BJ’s Wholesale terminated effective March 2008 since the brand was no longer in line with Luxotttica Group’s licensing strategy.
This excerpt taken from the LUX 6-K filed May 25, 2007. Licensed
Brands
Luxottica Group is the leading operator of licensed brand stores in the United States and Canada, with a network of 1,358 locations in Sears, Target and BJ’s Wholesale at the end of 2006. Each of these brands, which offer consumers the convenience of taking care of their optical needs where they shop, has a precise market positioning. Sears, a department store with a vast and heterogeneous customer base, has further improved the services that were launched in 2005. In 2006, Ray-Ban was introduced in all 941 stores. In general, sales growth in Sears Optical stores was higher than that of Sears’ total sales. In 2006, Target Optical, which appeals to customers who enjoy fashion and novelty, reported improved performance in its 264 Target stores, which are mostly in big urban centers. Efforts were focused on improving service and consulting by the sales personnel, who adopted a new “take it and try it” sales method, as well as on strengthening its fashion positioning by offering brands such as Vogue and Ray-Ban. There are 153 BJ’s Optical stores inside BJ’s Wholesale Club establishments in the eastern and southern United States. Sales in 2006 improved from the previous year. | EXCERPTS ON THIS PAGE:
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