This excerpt taken from the LUX 6-K filed May 12, 2009.
MISSION AND STRATEGY
Luxottica produces and distributes sun and prescription eyewear of high technical and stylistic quality to improve the well-being and satisfaction of its customers and at the same time create value for shareholders, employees and the communities in which the Group operates.
Every collection, every pair of glasses, is the result of an ongoing process of research and development whose aim is to anticipate and interpret the needs, desires and aspirations of consumers all over the world. The achievement of high standards of quality reflects the Groups world-class technical and manufacturing know-how - the fruit of over 45 years of experience - and its constant commitment to technological innovation, style and design, the study of changing lifestyles and interpretation of fashion trends. Quality and customer satisfaction are also the objectives of the wholesale distribution network and the retail chains. These structures are organized to offer high quality after-sales service, always and everywhere, that is homogeneous but not standardized, being specially tailored to specific local needs. Manufacturing excellence and the focus on service levels form just one of the strengths that Luxottica leverages to achieve its main corporate objectives, which are shareholder remuneration, customer satisfaction, the well-being of its employees and economic and social development wherever the Group operates.
In general, the Companys long-term strategy is to strengthen its global leadership and continue to grow in all its businesses. Growth, whether organic or through acquisitions, is thus the main driver for creation of value, thanks also to Luxotticas unparalleled capacity to integrate and enhance the businesses it acquires.