Luxottica Group, S.p.A. (LUX)

OAKLEY

In 2007, Luxottica acquired California-based Oakley, the world’s leading performance optical brand, for US$ 2.1 billion. The potential of this combination is enormous: Oakley is not only a brand known and appreciated worldwide but it also brought with it an impressive portfolio including Oliver Peoples and the Paul Smith license, not to mention its own retail network. Rapid integration of Oakley confirmed Luxottica as a world leader and laid the foundation for a major new process of long-term growth.

10

OAKLEY

A wholly owned subsidiary of Luxottica, Oakley is a premium performance brand. Founded in California in 1975, Oakley designs, manufactures and distributes high performance sunglasses, prescription eyewear, goggles, electronically enabled eyewear, apparel, footwear and accessories. Luxottica acquired Oakley in November 2007, combining the resources, capabilities and talents of the two global companies.

Oakley brand overview

Oakley blends science and art to redefine product categories by rejecting the constraints of conventional ideas. Oakley earned its heritage of authenticity by reinventing products from scratch, achieving superior quality and genuine innovation that delivers the unexpected. Holding more than 600 patents and 1,200 trademarks, Oakley offers technological and lifestyle performance to consumers in more than 100 countries.

Oakley technology

Oakley innovation is backed by considerable research into new materials and technologically advanced production facilities. Such innovation not only reinvents performance in professional sport categories but delivers useful crossover to the lifestyle market as well.

Oakley product categories

Oakley invents each new product with a design philosophy called Sculptural Physics: the discipline of solving problems with science and wrapping those solutions in art.