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This excerpt taken from the LUX 20-F filed Jun 25, 2009. Oakley Internet and Telesales
Operations. We
use our Oakley website (www.oakley.com)
as a complementary sales channel to our Oakley retail operations and
international distribution, allowing consumers to purchase Oakley products as
efficiently as possible. The Oakley website is fully e-commerce capable,
allowing consumers to purchase our Oakley products for delivery in the United
States, Canada and Australia. In addition, the Oakley website includes
information about our Oakley products and innovations, such as HDO® (High Definition Optics®),
and news about the athletes and others who endorse Oakley products. We believe
the Oakley website serves to increase consumer awareness of the Oakley brand,
improve customer service and increase sales through Oakleys retail and
e-commerce channels. We also maintain a customer service team to respond to
telephone inquiries and make sales directly to consumers.
This excerpt taken from the LUX 20-F filed Jun 26, 2008. Oakley Internet and Telesales
Operations. We
use our Oakley website (www.oakley.com)
as a complementary sales channel to our Oakley retail operations and
international distribution, allowing consumers to purchase Oakley products as
efficiently as possible. The Oakley website is fully e-commerce capable,
allowing consumers to purchase our Oakley products for delivery in the United
States, Canada and Australia. In addition, the Oakley website includes
information about our Oakley products and innovations, such as HDO® (High Definition Optics®), and news about the
athletes and others who endorse Oakley products. We believe the Oakley website
serves to increase consumer awareness of the Oakley brand,
23
improve customer service and increase sales through Oakleys retail and e-commerce channels. We also maintain a customer service team to respond to telephone inquiries and make sales directly to consumers.
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