Luxottica Group, S.p.A. (LUX)

RAY-BAN

In 1999, Luxottica definitively claimed global status by acquiring Ray-Ban, the world’s best known sunglasses. Previously specializing in prescription frames, the Company thus assured itself a crystal sunglass technology, and the manufacturing capacity to go with it, and upgraded its portfolio with brands like Arnette, REVO and Killer Loop.

A brand that had been waning for some years but still had enormous unexpressed potential, Ray-Ban was successfully relaunched thanks to rapid integration and a powerful advertising campaign to restore its former prestige.

LensCrafters has introduced several trademarked lenses in recent years that contain innovative technology, such as FeatherWatesÔ (lightweight, thin and impact resistant lenses), FeatherWates Complete with ScotchgardÔ (thin, light, scratch and impact resistant, anti-reflective and easy-to-clean lenses), DURALENSÔ (super scratch-resistant lenses), InvisiblesÔ (anti-reflective lenses) and “MVP Maximum View Progressives” (multi-focal lenses without visible lines). LensCrafters purchases these lenses under non-exclusive arrangements with third parties. The names of the lenses used by LensCrafters are typically trademarked, and the trademarks are typically owned by us. OPSM has trademarked several lenses in recent years that it uses in its advertising. They include ActiviseÔ for contact lenses, ActiveÔ for polycarbonate eyeglass lenses and InvisiblesÔ for multi-coated eyeglass lenses.

We do not have any patents that we believe are, individually or in the aggregate, material to our results of operations or financial condition.

See Item 3 —“Key Information—Risk Factors—If we are unable to protect our proprietary rights, the loss of sales and the costs of defending such rights will adversely affect our business and financial results.”

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LensCrafters has introduced several trademarked lenses in recent years that contain innovative technology, such as FeatherWatesÔ (lightweight, thin and impact resistant lenses), DURALENSÔ (super scratch-resistant lenses), InvisiblesÔ (anti-reflective lenses) and “MVP Maximum View Progressives” (multi-focal lenses without visible lines). LensCrafters purchases these lenses under non-exclusive arrangements with third parties. The names of the lenses used by LensCrafters are typically trademarked, and the trademarks are typically owned by us. OPSM has trademarked several lenses in recent years that it uses in its advertising. They include ActiviseÔ for contact lenses, ActiveÔ for polycarbonate eyeglass lenses and InvisiblesÔ for multi-coated eyeglass lenses.

We do not have any patents that we believe are, individually or in the aggregate, material to our results of operations or financial condition.

See Item 3 —“Key Information—Risk Factors—If we are unable to protect our proprietary rights, the loss of sales and the costs of defending such rights will adversely affect our business and financial results.”

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