MFW » Topics » Sales and Marketing

These excerpts taken from the MFW 10-K filed Feb 27, 2009.
Sales and Marketing
 
Harland Clarke manages relationships with large and complex financial and commercial institutions through dedicated account management teams composed of relationship management, marketing, operations and service oriented skill sets. In addition, Harland Clarke has a nationwide sales force targeting distinct financial institution segments ranging from major nationwide and large regional banks and securities firms to community banks and credit unions.
 
Harland Clarke also markets its products directly to consumers through personalized check inserts in newspapers, advertisements sent directly to residences, and online advertising. Online shopping, contact center access, mail order and an automated voice response system enable consumers to order their products directly at their convenience.
 
Sales and Marketing
 
Harland Clarke manages relationships with large and complex financial and commercial institutions through dedicated account management teams composed of relationship management, marketing, operations and service oriented skill sets. In addition, Harland Clarke has a nationwide sales force targeting distinct financial institution segments ranging from major nationwide and large regional banks and securities firms to community banks and credit unions.
 
Harland Clarke also markets its products directly to consumers through personalized check inserts in newspapers, advertisements sent directly to residences, and online advertising. Online shopping, contact center access, mail order and an automated voice response system enable consumers to order their products directly at their convenience.
 
Sales and Marketing
 
Harland Clarke manages relationships with large and complex financial and commercial institutions through dedicated account management teams composed of relationship management, marketing, operations and service oriented skill sets. In addition, Harland Clarke has a nationwide sales force targeting distinct financial institution segments ranging from major nationwide and large regional banks and securities firms to community banks and credit unions.
 
Harland Clarke also markets its products directly to consumers through personalized check inserts in newspapers, advertisements sent directly to residences, and online advertising. Online shopping, contact center access, mail order and an automated voice response system enable consumers to order their products directly at their convenience.
 
Sales
and Marketing



 



Harland Clarke manages relationships with large and complex
financial and commercial institutions through dedicated account
management teams composed of relationship management, marketing,
operations and service oriented skill sets. In addition, Harland
Clarke has a nationwide sales force targeting distinct financial
institution segments ranging from major nationwide and large
regional banks and securities firms to community banks and
credit unions.


 



Harland Clarke also markets its products directly to consumers
through personalized check inserts in newspapers, advertisements
sent directly to residences, and online advertising. Online
shopping, contact center access, mail order and an automated
voice response system enable consumers to order their products
directly at their convenience.


 




Sales
and Marketing



 



Harland Clarke manages relationships with large and complex
financial and commercial institutions through dedicated account
management teams composed of relationship management, marketing,
operations and service oriented skill sets. In addition, Harland
Clarke has a nationwide sales force targeting distinct financial
institution segments ranging from major nationwide and large
regional banks and securities firms to community banks and
credit unions.


 



Harland Clarke also markets its products directly to consumers
through personalized check inserts in newspapers, advertisements
sent directly to residences, and online advertising. Online
shopping, contact center access, mail order and an automated
voice response system enable consumers to order their products
directly at their convenience.


 




Sales and Marketing
 
Harland Financial Solutions sells its products and services directly to financial institutions through its own national sales organization. The Harland Financial Solutions product marketing group is responsible for all go-to-market activities and is aligned with the individual major product groups. Product marketing is supported by a centralized marketing services organization that provides efficient consolidated capabilities including website, advertising, creative, event-planning, public relations and tradeshows.
 
Client support, which is primarily technology-related, is provided within the various product management areas by experienced and product-technology knowledgeable representatives, additionally supported by the product developers if necessary.
 
Sales and Marketing
 
Harland Financial Solutions sells its products and services directly to financial institutions through its own national sales organization. The Harland Financial Solutions product marketing group is responsible for all go-to-market activities and is aligned with the individual major product groups. Product marketing is supported by a centralized marketing services organization that provides efficient consolidated capabilities including website, advertising, creative, event-planning, public relations and tradeshows.
 
Client support, which is primarily technology-related, is provided within the various product management areas by experienced and product-technology knowledgeable representatives, additionally supported by the product developers if necessary.
 
Sales and Marketing
 
Harland Financial Solutions sells its products and services directly to financial institutions through its own national sales organization. The Harland Financial Solutions product marketing group is responsible for all go-to-market activities and is aligned with the individual major product groups. Product marketing is supported by a centralized marketing services organization that provides efficient consolidated capabilities including website, advertising, creative, event-planning, public relations and tradeshows.
 
Client support, which is primarily technology-related, is provided within the various product management areas by experienced and product-technology knowledgeable representatives, additionally supported by the product developers if necessary.
 
Sales
and Marketing



 



Harland Financial Solutions sells its products and services
directly to financial institutions through its own national
sales organization. The Harland Financial Solutions product
marketing group is responsible for all go-to-market activities
and is aligned with the individual major product groups. Product
marketing is supported by a centralized marketing services
organization that provides efficient consolidated capabilities
including website, advertising, creative, event-planning, public
relations and tradeshows.


 



Client support, which is primarily technology-related, is
provided within the various product management areas by
experienced and product-technology knowledgeable
representatives, additionally supported by the product
developers if necessary.


 




Sales
and Marketing



 



Harland Financial Solutions sells its products and services
directly to financial institutions through its own national
sales organization. The Harland Financial Solutions product
marketing group is responsible for all go-to-market activities
and is aligned with the individual major product groups. Product
marketing is supported by a centralized marketing services
organization that provides efficient consolidated capabilities
including website, advertising, creative, event-planning, public
relations and tradeshows.


 



Client support, which is primarily technology-related, is
provided within the various product management areas by
experienced and product-technology knowledgeable
representatives, additionally supported by the product
developers if necessary.


 




Sales and Marketing
 
All sales in the United States (including sales of licorice products to United States cigarette manufacturers for use in American blend cigarettes to be exported) are made through Mafco Worldwide’s offices located in Camden, New Jersey or Richmond, Virginia, with technical support from Mafco Worldwide’s research and development department. Outside the United States, Mafco Worldwide sells its products from its Camden, New Jersey offices, through its French and Chinese subsidiaries, a Chinese joint venture and through exclusive agents as well as independent distributors.


10


Table of Contents

Mafco Worldwide has established strong relationships with its customers in the tobacco, confectionery and other industries because of its expertise in producing and supplying consistent quality licorice products and other flavor enhancing agents with a high level of service and security of supply. Mafco Worldwide ships products worldwide and provides technical assistance for product development for both tobacco and non-tobacco applications.
 
Mafco Worldwide sells licorice root residue, a by-product of the licorice extract manufacturing process, as garden mulch under the name Right Dress. Distribution of Right Dress is generally limited to the area within a 200-mile radius of Camden, New Jersey due to shipping costs and supply limitations.
 
Mafco Worldwide’s ten largest customers, six of which are manufacturers of tobacco products, accounted for approximately 4% of the Company’s consolidated net revenues.
 
Sales and Marketing
 
All sales in the United States (including sales of licorice products to United States cigarette manufacturers for use in American blend cigarettes to be exported) are made through Mafco Worldwide’s offices located in Camden, New Jersey or Richmond, Virginia, with technical support from Mafco Worldwide’s research and development department. Outside the United States, Mafco Worldwide sells its products from its Camden, New Jersey offices, through its French and Chinese subsidiaries, a Chinese joint venture and through exclusive agents as well as independent distributors.


10


Table of Contents

Mafco Worldwide has established strong relationships with its customers in the tobacco, confectionery and other industries because of its expertise in producing and supplying consistent quality licorice products and other flavor enhancing agents with a high level of service and security of supply. Mafco Worldwide ships products worldwide and provides technical assistance for product development for both tobacco and non-tobacco applications.
 
Mafco Worldwide sells licorice root residue, a by-product of the licorice extract manufacturing process, as garden mulch under the name Right Dress. Distribution of Right Dress is generally limited to the area within a 200-mile radius of Camden, New Jersey due to shipping costs and supply limitations.
 
Mafco Worldwide’s ten largest customers, six of which are manufacturers of tobacco products, accounted for approximately 4% of the Company’s consolidated net revenues.
 
Sales and Marketing
 
All sales in the United States (including sales of licorice products to United States cigarette manufacturers for use in American blend cigarettes to be exported) are made through Mafco Worldwide’s offices located in Camden, New Jersey or Richmond, Virginia, with technical support from Mafco Worldwide’s research and development department. Outside the United States, Mafco Worldwide sells its products from its Camden, New Jersey offices, through its French and Chinese subsidiaries, a Chinese joint venture and through exclusive agents as well as independent distributors.


10


Table of Contents

Mafco Worldwide has established strong relationships with its customers in the tobacco, confectionery and other industries because of its expertise in producing and supplying consistent quality licorice products and other flavor enhancing agents with a high level of service and security of supply. Mafco Worldwide ships products worldwide and provides technical assistance for product development for both tobacco and non-tobacco applications.
 
Mafco Worldwide sells licorice root residue, a by-product of the licorice extract manufacturing process, as garden mulch under the name Right Dress. Distribution of Right Dress is generally limited to the area within a 200-mile radius of Camden, New Jersey due to shipping costs and supply limitations.
 
Mafco Worldwide’s ten largest customers, six of which are manufacturers of tobacco products, accounted for approximately 4% of the Company’s consolidated net revenues.
 
Sales
and Marketing



 



All sales in the United States (including sales of licorice
products to United States cigarette manufacturers for use in
American blend cigarettes to be exported) are made through Mafco
Worldwide’s offices located in Camden, New Jersey or
Richmond, Virginia, with technical support from Mafco
Worldwide’s research and development department. Outside
the United States, Mafco Worldwide sells its products from its
Camden, New Jersey offices, through its French and Chinese
subsidiaries, a Chinese joint venture and through exclusive
agents as well as independent distributors.





10





Table of Contents






Mafco Worldwide has established strong relationships with its
customers in the tobacco, confectionery and other industries
because of its expertise in producing and supplying consistent
quality licorice products and other flavor enhancing agents with
a high level of service and security of supply. Mafco Worldwide
ships products worldwide and provides technical assistance for
product development for both tobacco and non-tobacco
applications.


 



Mafco Worldwide sells licorice root residue, a by-product of the
licorice extract manufacturing process, as garden mulch under
the name Right Dress. Distribution of Right Dress
is generally limited to the area within a
200-mile
radius of Camden, New Jersey due to shipping costs and supply
limitations.


 



Mafco Worldwide’s ten largest customers, six of which are
manufacturers of tobacco products, accounted for approximately
4% of the Company’s consolidated net revenues.


 




Sales
and Marketing



 



All sales in the United States (including sales of licorice
products to United States cigarette manufacturers for use in
American blend cigarettes to be exported) are made through Mafco
Worldwide’s offices located in Camden, New Jersey or
Richmond, Virginia, with technical support from Mafco
Worldwide’s research and development department. Outside
the United States, Mafco Worldwide sells its products from its
Camden, New Jersey offices, through its French and Chinese
subsidiaries, a Chinese joint venture and through exclusive
agents as well as independent distributors.





10





Table of Contents






Mafco Worldwide has established strong relationships with its
customers in the tobacco, confectionery and other industries
because of its expertise in producing and supplying consistent
quality licorice products and other flavor enhancing agents with
a high level of service and security of supply. Mafco Worldwide
ships products worldwide and provides technical assistance for
product development for both tobacco and non-tobacco
applications.


 



Mafco Worldwide sells licorice root residue, a by-product of the
licorice extract manufacturing process, as garden mulch under
the name Right Dress. Distribution of Right Dress
is generally limited to the area within a
200-mile
radius of Camden, New Jersey due to shipping costs and supply
limitations.


 



Mafco Worldwide’s ten largest customers, six of which are
manufacturers of tobacco products, accounted for approximately
4% of the Company’s consolidated net revenues.


 




EXCERPTS ON THIS PAGE:

10-K (15 sections)
Feb 27, 2009
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