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MVSN » Topics » Copyrights, Trademarks, and Tradenames

These excerpts taken from the MVSN 10-K filed Feb 29, 2008.

Copyrights, Trademarks, and Tradenames

We own or have rights to various copyrights, trademarks and trade names used in our business. For our continuing business units, these include, but are not limited to, Macrovision®, All Game Guide®, All Music Guide®, AMG®, AMG All-Game Guide®, AMG All-Media Guide®, AMG All-Movie Guide®, AMG Sonicguide®, eMeta®, Explore Movies®, Explore Music®, Lasso™, M1 Mediabolic®, Mediabolic®, Music Map™, RipGuard®, and Tapestry™.

For our discontinued businesses,these include, but are not limited to, ActiveMark®, ActiveReach™, AdminStudio®, C-Dilla®, FLEXbill™, FlexCertified™, FLEXenabled®, Flexible License Manager®,  FLEXlm®, FLEXnet®, FLEXnet Connect™, FLEXnet Manager™, FLEXnet Publisher™,GLOBEtrotter®, Hawkeye®, InstallAnywhere™, InstallShield®, Install From The Web®, InstallShield Developer®, InstallShield DevStudio®, InstallShield Professional®, One-Click Install®, PackageExpert™, SafeAuthenticate®, SafeDisc®, SOFTSUMMIT®, TryGames™, Trymedia Systems®, and Zero G Software®.

Copyrights, Trademarks, and Tradenames

STYLE="margin-top:6px;margin-bottom:0px; text-indent:4%;padding-bottom:3px;line-Height:95%; vertical-align:top">We own or have rights to various copyrights, trademarks and trade names used in our
business. For our continuing business units, these include, but are not limited to, Macrovision®, All Game Guide®, All Music
Guide®, AMG®, AMG All-Game Guide®, AMG All-Media GuideFACE="Times New Roman" SIZE="1">®, AMG All-Movie Guide®, AMG Sonicguide®, eMetaSIZE="1">®, Explore Movies®, Explore Music®, Lasso™, M1 MediabolicSIZE="1">®, Mediabolic®, Music Map™, RipGuard®, and Tapestry™.

STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%;padding-bottom:3px;line-Height:95%; vertical-align:top">For our discontinued businesses,these include, but are not limited to, ActiveMarkFACE="Times New Roman" SIZE="1">®, ActiveReach™, AdminStudio®, C-Dilla®, FLEXbill™,
FlexCertified™, FLEXenabled®, Flexible License Manager®, 
FLEXlm®, FLEXnet®, FLEXnet Connect™, FLEXnet Manager™, FLEXnet
Publisher™,GLOBEtrotter®, Hawkeye®, InstallAnywhere™, InstallShieldSIZE="1">®, Install From The Web®, InstallShield Developer®, InstallShield DevStudioFACE="Times New Roman" SIZE="1">®, InstallShield Professional®, One-Click Install®, PackageExpert™,
SafeAuthenticate®, SafeDisc®, SOFTSUMMIT®, TryGames™, Trymedia
Systems®, and Zero G Software®.

SIZE="2">Industry Background for Continuing Operations

The entertainment media market is experiencing a major transformation to
digital content. The design, distribution, protection and consumption of all forms of digital content and software are continuing to experience an unprecedented amount of change. The expansion of network bandwidth, increased availability of devices,
availability of digital content, and increased mobility are all helping to accelerate the market shift. As part of this change, consumers are demanding high-quality digital content in many formats and places. They want to easily access and discover
content (music, photos, and programming) and enjoy it where they want and when they want. Users are also seeking flexible means by which to legally acquire and add content to their digital libraries permanently or for a period of time. However,
current home media device infrastructure is very complex. Setting up such an environment requires integrating numerous devices, a deep understanding of interoperability of media formats and creation of mechanisms for managing and enjoying content.
The alternative is to go with a single

 


2






Table of Contents



vendor and sacrifice the ability to integrate all types of media into many devices or have many devices operating in silos, significantly limiting the
mobility and flexibility end users want.

These changes are impacting every part of the supply chain, from content producers, to
distribution channels and consumption devices. In the case of content producers, the industry shift to digital media, PC-based entertainment platforms, digital portable devices, networked devices, and Internet downloads leaves them vulnerable to
unauthorized use of their content. Inexpensive, easy-to-use in-home copying devices, such as VCRs, CD and DVD recorders, and PC-based hard drive recorders, enable consumers to make unauthorized copies of video, audio and software content. Content
owners lose billions of dollars every year to casual copying and professional or bootleg piracy and Internet/peer-to-peer (P2P) piracy. As technological advances facilitate digital downloads and digital copying, motion picture studios, music labels,
cable television and program distributors have become more concerned with protecting their intellectual property.

Distribution channels,
such as cable and satellite operators, web retailers, web portals, and others are all seeking ways to best bring digital content to their customers while still retaining a competitive advantage. They are requiring highly customizable solutions that
aid the end-user experience, such as additional data about the digital content, while still allowing the distribution channel to retain its unique identity.

FACE="Times New Roman" SIZE="2">The markets for consumer electronics (CE) manufacturers are in major flux. Their customers are demanding capabilities to interact with broad ranges of media, not just viewing content that is on or broadcast to the
device. This functionality requires extensive software now be embedded into these devices, which is not a core competency of the CE manufacturer. Additionally, they want to have a continual revenue relationship with their customer, not just sell
them a new device every few years. This leads to a demand for add-on services that will allow the CE manufacturer to share in the distribution or maintenance of digital content.

FACE="Times New Roman" SIZE="2">Macrovision Business and Solutions for Continuing Operations

We develop and market a broad array of
solutions for entertainment and information publishing industries. Our continuing operations are organized into three business units to serve the different needs of our customers.

STYLE="margin-top:18px;margin-bottom:0px; margin-left:2%">Entertainment Business Unit

The
Entertainment Business Unit (“EBU”) provides digital media protection solutions to content producers and system operators, specifically focused on video content. Products include Analog Copy Protection (“ACP”), RipGuard and BD+.
Our solutions enable the delivery, protection and use of digital goods in the entertainment and content marketplaces. Our solutions provide enhanced consumer experiences, digital distribution, merchandising, and advertising, as well as flexible
content security such as authentication and digital rights management (“DRM”).

These excerpts taken from the MVSN 10-K filed Feb 26, 2008.

Copyrights, Trademarks, and Tradenames

We own or have rights to various copyrights, trademarks and trade names used in our business. For our continuing business units, these include, but are not limited to, Macrovision®, All Game Guide®, All Music Guide®, AMG®, AMG All-Game Guide®, AMG All-Media Guide®, AMG All-Movie Guide®, AMG Sonicguide®, eMeta®, Explore Movies®, Explore Music®, Lasso™, M1 Mediabolic®, Mediabolic®, Music Map™, RipGuard®, and Tapestry™.

For our discontinued businesses,these include, but are not limited to, ActiveMark®, ActiveReach™, AdminStudio®, C-Dilla®, FLEXbill™, FlexCertified™, FLEXenabled®, Flexible License Manager®,  FLEXlm®, FLEXnet®, FLEXnet Connect™, FLEXnet Manager™, FLEXnet Publisher™,GLOBEtrotter®, Hawkeye®, InstallAnywhere™, InstallShield®, Install From The Web®, InstallShield Developer®, InstallShield DevStudio®, InstallShield Professional®, One-Click Install®, PackageExpert™, SafeAuthenticate®, SafeDisc®, SOFTSUMMIT®, TryGames™, Trymedia Systems®, and Zero G Software®.

Copyrights, Trademarks, and Tradenames

STYLE="margin-top:6px;margin-bottom:0px; text-indent:4%;padding-bottom:3px;line-Height:95%; vertical-align:top">We own or have rights to various copyrights, trademarks and trade names used in our
business. For our continuing business units, these include, but are not limited to, Macrovision®, All Game Guide®, All Music
Guide®, AMG®, AMG All-Game Guide®, AMG All-Media GuideFACE="Times New Roman" SIZE="1">®, AMG All-Movie Guide®, AMG Sonicguide®, eMetaSIZE="1">®, Explore Movies®, Explore Music®, Lasso™, M1 MediabolicSIZE="1">®, Mediabolic®, Music Map™, RipGuard®, and Tapestry™.

STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%;padding-bottom:3px;line-Height:95%; vertical-align:top">For our discontinued businesses,these include, but are not limited to, ActiveMarkFACE="Times New Roman" SIZE="1">®, ActiveReach™, AdminStudio®, C-Dilla®, FLEXbill™,
FlexCertified™, FLEXenabled®, Flexible License Manager®, 
FLEXlm®, FLEXnet®, FLEXnet Connect™, FLEXnet Manager™, FLEXnet
Publisher™,GLOBEtrotter®, Hawkeye®, InstallAnywhere™, InstallShieldSIZE="1">®, Install From The Web®, InstallShield Developer®, InstallShield DevStudioFACE="Times New Roman" SIZE="1">®, InstallShield Professional®, One-Click Install®, PackageExpert™,
SafeAuthenticate®, SafeDisc®, SOFTSUMMIT®, TryGames™, Trymedia
Systems®, and Zero G Software®.

SIZE="2">Industry Background for Continuing Operations

The entertainment media market is experiencing a major transformation to
digital content. The design, distribution, protection and consumption of all forms of digital content and software are continuing to experience an unprecedented amount of change. The expansion of network bandwidth, increased availability of devices,
availability of digital content, and increased mobility are all helping to accelerate the market shift. As part of this change, consumers are demanding high-quality digital content in many formats and places. They want to easily access and discover
content (music, photos, and programming) and enjoy it where they want and when they want. Users are also seeking flexible means by which to legally acquire and add content to their digital libraries permanently or for a period of time. However,
current home media device infrastructure is very complex. Setting up such an environment requires integrating numerous devices, a deep understanding of interoperability of media formats and creation of mechanisms for managing and enjoying content.
The alternative is to go with a single

 


2






Table of Contents



vendor and sacrifice the ability to integrate all types of media into many devices or have many devices operating in silos, significantly limiting the
mobility and flexibility end users want.

These changes are impacting every part of the supply chain, from content producers, to
distribution channels and consumption devices. In the case of content producers, the industry shift to digital media, PC-based entertainment platforms, digital portable devices, networked devices, and Internet downloads leaves them vulnerable to
unauthorized use of their content. Inexpensive, easy-to-use in-home copying devices, such as VCRs, CD and DVD recorders, and PC-based hard drive recorders, enable consumers to make unauthorized copies of video, audio and software content. Content
owners lose billions of dollars every year to casual copying and professional or bootleg piracy and Internet/peer-to-peer (P2P) piracy. As technological advances facilitate digital downloads and digital copying, motion picture studios, music labels,
cable television and program distributors have become more concerned with protecting their intellectual property.

Distribution channels,
such as cable and satellite operators, web retailers, web portals, and others are all seeking ways to best bring digital content to their customers while still retaining a competitive advantage. They are requiring highly customizable solutions that
aid the end-user experience, such as additional data about the digital content, while still allowing the distribution channel to retain its unique identity.

FACE="Times New Roman" SIZE="2">The markets for consumer electronics (CE) manufacturers are in major flux. Their customers are demanding capabilities to interact with broad ranges of media, not just viewing content that is on or broadcast to the
device. This functionality requires extensive software now be embedded into these devices, which is not a core competency of the CE manufacturer. Additionally, they want to have a continual revenue relationship with their customer, not just sell
them a new device every few years. This leads to a demand for add-on services that will allow the CE manufacturer to share in the distribution or maintenance of digital content.

FACE="Times New Roman" SIZE="2">Macrovision Business and Solutions for Continuing Operations

We develop and market a broad array of
solutions for entertainment and information publishing industries. Our continuing operations are organized into three business units to serve the different needs of our customers.

STYLE="margin-top:18px;margin-bottom:0px; margin-left:2%">Entertainment Business Unit

The
Entertainment Business Unit (“EBU”) provides digital media protection solutions to content producers and system operators, specifically focused on video content. Products include Analog Copy Protection (“ACP”), RipGuard and BD+.
Our solutions enable the delivery, protection and use of digital goods in the entertainment and content marketplaces. Our solutions provide enhanced consumer experiences, digital distribution, merchandising, and advertising, as well as flexible
content security such as authentication and digital rights management (“DRM”).

EXCERPTS ON THIS PAGE:

10-K (2 sections)
Feb 29, 2008
10-K (2 sections)
Feb 26, 2008

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