IRVINE, Calif., Sept. 22 /PRNewswire-FirstCall/ -- Magic Software Enterprises Ltd. (Nasdaq: MGIC), a provider of application platforms and business and process integration solutions, today announced that Regev Yativ, president and CEO of Magic Software Americas, is presenting at the Software Business 2009 Conference in San Diego, Calif. Yativ's presentation, "Going Global: Software in the Age of Zero - Making Money in International Markets Even When People Expect Everything in Zero Time, Zero Space, Zero Dollars," will take place on Wednesday, September 30, at 10:30 a.m. PDT.

Yativ will discuss how enterprises, Independent Software Vendors (ISVs), and Software-as-a-Service (SaaS) companies can create new revenue streams and market opportunities by expanding their current offerings to include Rich Internet Applications (RIA), mobile and SaaS solutions. This presentation will identify and discuss the varying options for application development including SaaS Enabled Application Platforms (SEAP), Platforms as a Service (PaaS) and Infrastructure as a Service (IaaS). Yativ will highlight how these development options let organizations support their current customer base while cost effectively developing RIA and SaaS-based applications to adapt and expand their current application portfolio investments.

"In an era when customers expect everything in zero time, zero space and for zero dollars, RIA and SaaS applications are very appealing," said Yativ. "The ability to deploy software via the Internet without installation clearly aids in the globalization of a software solution."

Yativ is responsible for Magic Software's business operations in the Americas and is based in the United States. Previously, he served as Magic Software's managing director in Europe and Japan, and managed the distribution network in charge of Asia Pacific, Latin America and South Africa, significantly growing those regions. Yativ is a frequent speaker at industry events and forums, and a regular media commentator on business trends and leveraging technology to improve IT.

Software Business 2009 will take place from September 29-30, in San Diego, Calif. The conference will focus on current strategic business, financial and technology issues and growth opportunities facing executives and managers of ISVs, software and SaaS companies.

RIA, SaaS and SEAP Resources:

    --  White Paper, "Business Applications: Building a User Interface to
        Deliver Optimal User Experience"
    --  White Paper, "The 5 New Essentials for Building Business
        Applications"
    --  White Paper, "Building Enterprise Applications to Withstand Project
        Failure"
    --  White Paper, "Building ISV Business without Burning Bridges"

    --  White Paper, "Overcoming RIA Development and Deployment Challenges
        with End-to-End Application Platform Technology"

About Magic Software

Magic Software Enterprises Ltd. (Nasdaq: MGIC) is a leading provider of multiple-mode application platform solutions - including Full Client, Rich Internet Applications (RIA) or Software as a Service (SaaS) modes - and business and process integration solutions. Magic Software has offices in 10 countries and a presence in more than 50, as well as a global network of ISV's, system integrators, value-added distributors and resellers, and consulting and OEM partners. The company's award-winning code-free solutions give partners and customers the power to leverage existing IT resources, enhance business agility and focus on core business priorities. Magic Software's technological approach, product roadmap and corporate strategy are recognized by leading industry analysts. Magic Software has partnerships with global IT leaders including SAP AG, salesforce.com, IBM and Oracle. For more information about Magic Software and its products and services, visit www.magicsoftware.com, and for more about our industry related news, business issues and trends, read the Magic Software Blog.

Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in the Company's most recent annual report and other filings with the Securities and Exchange Commission.

Magic is the trademark of Magic Software Enterprises Ltd. All other trademarks are the trademarks of their respective owners.

    For more media information, please contact:

    USA
    Cathy Caldeira
    Metis Communications
    Tel: +1-617-236-0500
    Email: magicsoftware@metiscomm.com

    UK
    Ranbir Sahota
    Vitis PR Agency
    Tel: +44 (0)121 242 8048
    Email: ranbir@vitispr.com

    Others
    Arita Mattsoff
    Magic Software
    Tel. +972 (0)3 538 9292
    Email: arita@magicsoftware.com

SOURCE Magic Software Enterprises Ltd