Marvel is classified as a high risk stock. The new Film division in particular is completely new and untested. The large up-front costs of producing feature films can put Marvel in difficult financial condition if a film fails miserably. Additionally, all of Marvel's revenue is consumer discretionary. When times get tough, movies, comic books, and toys are easy to cut out of a family budget. Marvel also already carries a fair amount of film facility debt, putting even more pressure on the Films division to deliver.