MRVL » Topics » Customers, Sales and Marketing

These excerpts taken from the MRVL 10-K filed Apr 1, 2009.

Customers, Sales and Marketing

Our direct sales force targets markets that have high intensity data communications processing and high performance storage requirements.

The customers for our storage products are manufacturers of hard disk drives for the enterprise, desktop and mobile computing markets. Additionally we target manufacturers of blue-laser DVD player sub-systems within the consumer and PC-client market. Furthermore, our storage subsystem products target medium to large RAID system manufactures.

The target customers for our wired and wireless communications products are manufacturers of high-speed networking equipment targeted at WANs, MANs and LANs, in addition to PC-client OEMs. Our target customers for our wireless products include manufacturers of WLAN solutions for small-and-medium size businesses, small office/home office and residential gateway solutions as well as manufacturers of a variety of new consumer applications such as cellular handsets, gaming devices, PDAs, and home entertainment multimedia client devices.

The target customers for our cellular and handheld products are manufacturers of cellular handsets, PDAs, personal navigation devices and a large variety of other handheld, portable consumer applications.

 

12


Table of Contents

The target customers for our power management and green technology products are very diverse and include manufacturers of many different electronic devices. The target customers for our video imaging solutions include manufacturers of consumer electronic devices, such as digital televisions, HD-based media players, HD-based set-top-boxes, media clients and audio-visual receivers. The target customers for our VoIP products are the manufacturers and vendors of wireless communications equipment and handsets for the internet voice communications market.

We complement and support our direct sales force with manufacturers’ representatives for our products in North America, Europe and Asia. In addition, we have distributors who support our sales and marketing activities in the United States, Europe and Asia. We also use stocking representatives outside of the United States for some of our products. We anticipate that the total amount of sales through distributors will increase in future periods; however, we expect a significant percentage of our sales will continue to come from direct sales to key customers.

We use field application engineers to provide technical support and assistance to existing and potential customers in designing, testing and qualifying systems designs that incorporate our products. We believe that superior field applications engineering support plays a pivotal role in building long-term relationships with customers by improving our customers’ time-to-market, maintaining a high level of customer satisfaction and encouraging customers to use our next-generation products.

Our marketing team works in conjunction with our field sales and application engineering force and is organized around our product applications and end-markets. Due to the complexity of our products, we believe that individual meetings with our marketing, sales and engineering teams provide the most effective and rapid means of communicating the capabilities, benefits and extremely technical specifications of each significant new product.

A small number of customers have historically accounted for a substantial portion of our revenue. Customers representing 10% or more of our net revenue in fiscal 2009, 2008 and 2007 are set forth below:

 

Customer

   2009     2008     2007  

Western Digital

   21 %   17 %   16 %

Toshiba

   *     *     12 %

Samsung

   *     *     11 %

 

* Less than 10% of net revenue

Our sales are made under purchase orders typically received between one week and four months prior to the scheduled delivery date. These purchase orders can be cancelled without charge if notice is given within an agreed upon period. Because of the scheduling requirements of our foundries, we generally place firm orders for products with our suppliers up to 16 weeks prior to the anticipated delivery date and typically prior to an order for the product. These lead times typically change based on industry lead times.

Customers, Sales and Marketing

Our direct sales force targets markets that have high intensity data communications processing and high performance storage requirements.

The customers for our storage products are manufacturers of hard disk drives for the enterprise, desktop and mobile computing markets. Additionally we target manufacturers of blue-laser DVD player sub-systems within the consumer and PC-client market. Furthermore, our storage subsystem products target medium to large RAID system manufactures.

The target customers for our wired and wireless communications products are manufacturers of high-speed networking equipment targeted at WANs, MANs and LANs, in addition to PC-client OEMs. Our target customers for our wireless products include manufacturers of WLAN solutions for small-and-medium size businesses, small office/home office and residential gateway solutions as well as manufacturers of a variety of new consumer applications such as cellular handsets, gaming devices, PDAs, and home entertainment multimedia client devices.

The target customers for our cellular and handheld products are manufacturers of cellular handsets, PDAs, personal navigation devices and a large variety of other handheld, portable consumer applications.

 

12


Table of Contents

The target customers for our power management and green technology products are very diverse and include manufacturers of many different electronic devices. The target customers for our video imaging solutions include manufacturers of consumer electronic devices, such as digital televisions, HD-based media players, HD-based set-top-boxes, media clients and audio-visual receivers. The target customers for our VoIP products are the manufacturers and vendors of wireless communications equipment and handsets for the internet voice communications market.

We complement and support our direct sales force with manufacturers’ representatives for our products in North America, Europe and Asia. In addition, we have distributors who support our sales and marketing activities in the United States, Europe and Asia. We also use stocking representatives outside of the United States for some of our products. We anticipate that the total amount of sales through distributors will increase in future periods; however, we expect a significant percentage of our sales will continue to come from direct sales to key customers.

We use field application engineers to provide technical support and assistance to existing and potential customers in designing, testing and qualifying systems designs that incorporate our products. We believe that superior field applications engineering support plays a pivotal role in building long-term relationships with customers by improving our customers’ time-to-market, maintaining a high level of customer satisfaction and encouraging customers to use our next-generation products.

Our marketing team works in conjunction with our field sales and application engineering force and is organized around our product applications and end-markets. Due to the complexity of our products, we believe that individual meetings with our marketing, sales and engineering teams provide the most effective and rapid means of communicating the capabilities, benefits and extremely technical specifications of each significant new product.

A small number of customers have historically accounted for a substantial portion of our revenue. Customers representing 10% or more of our net revenue in fiscal 2009, 2008 and 2007 are set forth below:

 

Customer

   2009     2008     2007  

Western Digital

   21 %   17 %   16 %

Toshiba

   *     *     12 %

Samsung

   *     *     11 %

 

* Less than 10% of net revenue

Our sales are made under purchase orders typically received between one week and four months prior to the scheduled delivery date. These purchase orders can be cancelled without charge if notice is given within an agreed upon period. Because of the scheduling requirements of our foundries, we generally place firm orders for products with our suppliers up to 16 weeks prior to the anticipated delivery date and typically prior to an order for the product. These lead times typically change based on industry lead times.

Customers, Sales and Marketing

Our direct sales force targets markets that have high intensity data communications processing and high performance storage
requirements.

The customers for our storage products are manufacturers of hard disk drives for the enterprise, desktop and mobile
computing markets. Additionally we target manufacturers of blue-laser DVD player sub-systems within the consumer and PC-client market. Furthermore, our storage subsystem products target medium to large RAID system manufactures.

STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%">The target customers for our wired and wireless communications products are manufacturers of high-speed networking equipment targeted at WANs, MANs and
LANs, in addition to PC-client OEMs. Our target customers for our wireless products include manufacturers of WLAN solutions for small-and-medium size businesses, small office/home office and residential gateway solutions as well as
manufacturers of a variety of new consumer applications such as cellular handsets, gaming devices, PDAs, and home entertainment multimedia client devices.

FACE="Times New Roman" SIZE="2">The target customers for our cellular and handheld products are manufacturers of cellular handsets, PDAs, personal navigation devices and a large variety of other handheld, portable consumer applications.


 


12







Table of Contents


The target customers for our power management and green technology products are very diverse and include
manufacturers of many different electronic devices. The target customers for our video imaging solutions include manufacturers of consumer electronic devices, such as digital televisions, HD-based media players, HD-based set-top-boxes, media clients
and audio-visual receivers. The target customers for our VoIP products are the manufacturers and vendors of wireless communications equipment and handsets for the internet voice communications market.

STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%">We complement and support our direct sales force with manufacturers’ representatives for our products in North America, Europe and Asia. In
addition, we have distributors who support our sales and marketing activities in the United States, Europe and Asia. We also use stocking representatives outside of the United States for some of our products. We anticipate that the total amount of
sales through distributors will increase in future periods; however, we expect a significant percentage of our sales will continue to come from direct sales to key customers.

STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%">We use field application engineers to provide technical support and assistance to existing and potential customers in designing, testing and qualifying
systems designs that incorporate our products. We believe that superior field applications engineering support plays a pivotal role in building long-term relationships with customers by improving our customers’ time-to-market, maintaining a
high level of customer satisfaction and encouraging customers to use our next-generation products.

Our marketing team works in conjunction
with our field sales and application engineering force and is organized around our product applications and end-markets. Due to the complexity of our products, we believe that individual meetings with our marketing, sales and engineering teams
provide the most effective and rapid means of communicating the capabilities, benefits and extremely technical specifications of each significant new product.

FACE="Times New Roman" SIZE="2">A small number of customers have historically accounted for a substantial portion of our revenue. Customers representing 10% or more of our net revenue in fiscal 2009, 2008 and 2007 are set forth below:

STYLE="font-size:12px;margin-top:0px;margin-bottom:0px"> 



























































Customer

  2009  2008  2007 

Western Digital

  21% 17% 16%

Toshiba

  *  *  12%

Samsung

  *  *  11%

 





*Less than 10% of net revenue

Our sales are made under
purchase orders typically received between one week and four months prior to the scheduled delivery date. These purchase orders can be cancelled without charge if notice is given within an agreed upon period. Because of the scheduling requirements
of our foundries, we generally place firm orders for products with our suppliers up to 16 weeks prior to the anticipated delivery date and typically prior to an order for the product. These lead times typically change based on industry lead times.

These excerpts taken from the MRVL 10-K filed Mar 28, 2008.

Customers, Sales and Marketing

        Our direct sales force targets markets that have high intensity data communications processing and high performance storage requirements.

13


        The customers for our storage products are manufacturers of hard disk drives for the enterprise, desktop and mobile computing markets. Additionally we target manufacturers of red-laser and blue-laser DVD player sub-systems within the consumer and PC-client market. Furthermore, our storage subsystem products target medium to large tape drive manufactures.

        The target customers for our wired and wireless communications products are manufacturers of high-speed networking equipment targeted at the WAN, MAN and LAN networks, in addition to PC-client OEMs. Our target customers for our wireless products include manufacturers of WLAN solutions for SMB, SOHO and residential gateway solutions as well as manufacturers of a variety of new consumer applications such as cellular handsets, gaming devices, PDAs, and home entertainment multimedia client devices.

        The target customers for our cellular and handheld products are manufacturers of cellular handsets, personal digital assistants (PDAs), personal navigation devices (PNDs) and a large variety of other handheld, portable consumer applications.

        The target customers for our power management solutions are very diverse and include manufacturers of many different electronic devices. The target customers for our video imaging solutions include manufacturers of consumer electronic devices, including digital televisions (DTV), HD-based media players, HD-based set-top-boxes, media clients and audio-visual receivers. The target customers for our VoIP products are the manufacturers and vendors of wireless communications equipment and handsets for the internet voice communications market.

        We complement and support our direct sales force with manufacturers' representatives for our products in North America, Europe and Asia. In addition, we have distributors who support our sales and marketing activities in the United States, Europe and Asia. We also use stocking representatives outside of the United States for some of our products. We anticipate that the total amount of sales through distributors will increase in future periods; however, we expect a significant percentage of our sales will continue to come from direct sales to key customers.

        We use field application engineers to provide technical support and assistance to existing and potential customers in designing, testing and qualifying systems designs that incorporate our products. We believe that superior field applications engineering support plays a pivotal role in building long-term relationships with customers by improving our customers' time-to-market, maintaining a high level of customer satisfaction and encouraging customers to use our next-generation products.

        Our marketing team work in conjunction with our field sales and application engineering force and is organized around our product applications and end-markets. Due to the complexity of our products, we introduce new products to major customers with a global tour by a marketing, sales and engineering team. We believe that individual meetings are the most effective and rapid means of communicating the capabilities, benefits and extremely technical specifications of each new product.

        As of February 2, 2008, our sales and marketing organization consisted of 599 employees, 28 manufacturers' representatives and 19 distributors.

14


        A small number of customers have historically accounted for a substantial portion of our revenue. Customers representing 10% or more of our net revenue in fiscal 2008, 2007 and 2006 are set forth below:

Customer(1)

  2008
  2007
  2006
 
Western Digital   17 % 16 % 17 %
Toshiba   *   12 % 14 %
Samsung   *   11 % 14 %
Fujitsu   *   *   10 %

    (1)
    In addition, Wintech Microelectronics, our distributor in Asia, accounted for less than 10% of our net revenue in fiscal 2008 and 2007 and 11% of our net revenue in fiscal 2006.

    *
    Less than 10% of net revenue

        Our sales are made under purchase orders typically received between one week and four months prior to the scheduled delivery date. These purchase orders can be cancelled without charge if notice is given within an agreed upon period. Because of the scheduling requirements of our foundries, we generally place firm orders for products with our suppliers up to sixteen weeks prior to the anticipated delivery date and typically prior to an order for the product. Our supply agreement with Intel Corporation for communications and application processor products requires us to place non-cancellable purchase orders at least six months in advance of requested delivery dates. We generally warrant our products for a ninety-day period but in certain circumstances the warranty period can range from one to five years.

Customers, Sales and Marketing



        Our direct sales force targets markets that have high intensity data communications processing and high performance storage requirements.



13









        The
customers for our storage products are manufacturers of hard disk drives for the enterprise, desktop and mobile computing markets. Additionally we target manufacturers of
red-laser and blue-laser DVD player sub-systems within the consumer and PC-client market. Furthermore, our storage subsystem products target medium to
large tape drive manufactures.



        The
target customers for our wired and wireless communications products are manufacturers of high-speed networking equipment targeted at the WAN, MAN and LAN networks, in
addition to PC-client OEMs. Our target customers for our wireless products include manufacturers of WLAN solutions for SMB, SOHO and residential gateway solutions as well as
manufacturers of a variety of new consumer applications such as cellular handsets, gaming devices, PDAs, and home entertainment multimedia client devices.



        The
target customers for our cellular and handheld products are manufacturers of cellular handsets, personal digital assistants (PDAs), personal navigation devices (PNDs) and a large
variety of other handheld, portable consumer applications.



        The
target customers for our power management solutions are very diverse and include manufacturers of many different electronic devices. The target customers for our video imaging
solutions include manufacturers of consumer electronic devices, including digital televisions (DTV), HD-based media players, HD-based set-top-boxes,
media clients and audio-visual receivers. The target customers for our VoIP products are the manufacturers and vendors of wireless communications equipment and handsets for the internet
voice communications market.



        We
complement and support our direct sales force with manufacturers' representatives for our products in North America, Europe and Asia. In addition, we have distributors who support our
sales and marketing activities in the United States, Europe and Asia. We also use stocking representatives outside of the United States for some of our products. We anticipate that the total amount of
sales through distributors will increase in future periods; however, we expect a significant percentage of our sales will continue to come from direct sales to key customers.




        We
use field application engineers to provide technical support and assistance to existing and potential customers in designing, testing and qualifying systems designs that incorporate
our products. We believe that superior field applications engineering support plays a pivotal role in building long-term relationships with customers by improving our customers'
time-to-market, maintaining a high level of customer satisfaction and encouraging customers to use our next-generation products.



        Our
marketing team work in conjunction with our field sales and application engineering force and is organized around our product applications and end-markets. Due to the
complexity of our products, we introduce new products to major customers with a global tour by a marketing, sales and engineering team. We believe that individual meetings are the most effective and
rapid means of communicating the capabilities, benefits and extremely technical specifications of each new product.



        As
of February 2, 2008, our sales and marketing organization consisted of 599 employees, 28 manufacturers' representatives and 19 distributors.



14









        A
small number of customers have historically accounted for a substantial portion of our revenue. Customers representing 10% or more of our net revenue in fiscal 2008, 2007 and 2006 are
set forth below:























































Customer(1)

 2008
 2007
 2006
 
Western Digital 17%16%17%
Toshiba * 12%14%
Samsung * 11%14%
Fujitsu * * 10%







    (1)
    In
    addition, Wintech Microelectronics, our distributor in Asia, accounted for less than 10% of our net revenue in fiscal 2008 and 2007 and 11% of our net revenue in fiscal 2006.


    *
    Less
    than 10% of net revenue



        Our
sales are made under purchase orders typically received between one week and four months prior to the scheduled delivery date. These purchase orders can be cancelled without charge
if notice is given within an agreed upon period. Because of the scheduling requirements of our foundries, we generally place firm orders for products with our suppliers up to sixteen weeks prior to
the anticipated delivery date and typically prior to an order for the product. Our supply agreement with Intel Corporation for communications and application processor products requires us to place
non-cancellable purchase orders at least six months in advance of requested delivery dates. We generally warrant our products for a ninety-day period but in certain
circumstances the warranty period can range from one to five years.



This excerpt taken from the MRVL 10-K filed Apr 14, 2005.

Customers, Sales and Marketing

        Our direct sales force targets markets that have high intensity communications processing requirements. Our customers for our storage products are manufacturers of hard disk drives for the enterprise, desktop and mobile computing markets and the emerging consumer applications market. Our target customers for our communications physical layer transceivers, switches and controllers are manufacturers of high-speed networking equipment and PCs. Our target customers for our WLAN products include manufacturers of WLAN solutions for SOHO and residential gateway solutions as well as manufacturers of a variety of new emerging consumer applications such as cellular handsets, gaming devices, PDAs, and emerging home entertainment multimedia client devices. Our target customers for our power management solutions are very broad and include manufacturers of many diverse electronic devices. A small number of customers have historically accounted for a substantial portion of our revenue. Customers representing 10% or more of our net revenue in fiscal 2005, 2004 and 2003 are set forth below:

Customer(1)

  2005
  2004
  2003
 
Western Digital   18 % *   *  
Samsung   14 % 14 % 17 %
Toshiba   10 % *   10 %
Intel   *   18 % 18 %
Hitachi   *   *   11 %
Seagate   *   *   11 %

(1)
In addition, Wintech Microelectronics, our distributor in the Far East, accounted for 13% of our net revenue in fiscal 2005, 11% of our net revenue in fiscal 2004 and 10% of our net revenue in fiscal 2003.

*
Less than 10% of net revenue

        We complement and support our direct sales force with manufacturers' representatives for our products in North America, Europe and Asia. In addition, we have distributors who support our sales and marketing activities in the United States, Europe and Asia. We also use stocking representatives outside of the United States for some of our products. We anticipate that the total amount of sales through distributors will increase in future periods; however, we expect a significant percentage of our sales will continue to come from direct sales to key customers. As of January 31, 2005, our sales and marketing organization consisted of 356 employees, 22 manufacturers' representatives and 16 distributors.

        Our sales are made under purchase orders typically received between one week and four months prior to the scheduled delivery date. These purchase orders can be cancelled without charge if notice is given within an agreed upon period. Because of the scheduling requirements of our foundries, we generally place firm orders for products with our suppliers up to sixteen weeks prior to the anticipated delivery date and typically prior to an order for the product. We generally warrant our products for a ninety-day period but in certain circumstances the warranty period can range from one to three years.

        Our marketing team works in conjunction with our sales force and is organized around our product applications and markets. Due to the complexity of our products, we introduce new products to major customers with a global tour by a marketing, sales and engineering team. We believe that individual meetings are the most effective and rapid means of communicating the capabilities, benefits and extremely technical specifications of each new product.

        We use field application engineers to provide intensive technical support and assistance to existing and potential customers in designing, testing and qualifying systems designs that incorporate our products. We believe that superior field applications engineering support plays a pivotal role in building long-term relationships with customers by improving our customers' time-to-market, maintaining a high level of customer satisfaction and encouraging customers to use our next-generation products.

22



"Customers, Sales and Marketing" elsewhere:

Qimonda AG (QI)
Freescale Semiconductor, Inc. (FSL)
Wikinvest © 2006, 2007, 2008, 2009, 2010, 2011, 2012. Use of this site is subject to express Terms of Service, Privacy Policy, and Disclaimer. By continuing past this page, you agree to abide by these terms. Any information provided by Wikinvest, including but not limited to company data, competitors, business analysis, market share, sales revenues and other operating metrics, earnings call analysis, conference call transcripts, industry information, or price targets should not be construed as research, trading tips or recommendations, or investment advice and is provided with no warrants as to its accuracy. Stock market data, including US and International equity symbols, stock quotes, share prices, earnings ratios, and other fundamental data is provided by data partners. Stock market quotes delayed at least 15 minutes for NASDAQ, 20 mins for NYSE and AMEX. Market data by Xignite. See data providers for more details. Company names, products, services and branding cited herein may be trademarks or registered trademarks of their respective owners. The use of trademarks or service marks of another is not a representation that the other is affiliated with, sponsors, is sponsored by, endorses, or is endorsed by Wikinvest.
Powered by MediaWiki