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This excerpt taken from the MNI DEF 14A filed Mar 31, 2009. Overview
The Audit Committee of the Board of Directors has appointed, subject to ratification by the shareholders, Deloitte & Touche LLP as its independent registered public accounting firm for the fiscal year ending December 27, 2009. Representatives of Deloitte & Touche LLP will be present at the annual meeting and will have an opportunity to make a statement if they desire. They will also be available at the annual meeting of shareholders to respond to appropriate questions.
These excerpts taken from the MNI 10-K filed Mar 3, 2009. Overview
The Company is a hybrid print and online, news and advertising company committed to a three-pronged strategy:
By virtue of its strategy, the Company is the leading local media company in its premium growth markets. The Company has a century and a half of experience in mass and targeted media, with its origins in the California Gold Rush era of 1857. Originally incorporated in California as McClatchy Newspapers, Inc., the Companys three original California newspapersThe Sacramento Bee, The Fresno Bee and The Modesto Beewere the core of the Company until 1979 when the Company began to diversify geographically outside of California. At that time, it purchased two newspapers in the Northwest, the Anchorage Daily News and the Tri-City Herald in Southeastern Washington. In 1986, the Company purchased The (Tacoma) News Tribune and in 1987, the Company reincorporated in Delaware. The Company expanded into the Carolinas when it purchased newspapers in South Carolina in 1990 and The News and Observer Publishing Company in North Carolina in 1995. In 1998, the Company expanded into Minnesota with the acquisition of The Star Tribune Company and the combined company became The McClatchy Company.
On June 27, 2006, the Company acquired Knight-Ridder, Inc. (the Acquisition). Of the 32 daily newspapers acquired in the Acquisition, the Company subsequently sold 12 of the daily newspapers, retaining 20 daily papers in strong markets and significant digital assets. On March 5, 2007, the Company sold the (Minneapolis) Star Tribune newspaper and other publications and websites related to the newspaper. Accordingly, the 12 former Knight-Ridder, Inc. (Knight Ridder) newspapers and the Star Tribunes results are not included in any of the Companys discussions of continuing operations in this Report.
The McClatchy Company is now the third largest newspaper company by circulation in the United States, with 30 daily newspapers, approximately 50 non-dailies and direct marketing and direct mail operations located in 29 markets across the country. The Companys newspapers range from large dailies serving metropolitan areas to non-daily newspapers serving small communities. For the fiscal year 2008, the Company had an average paid
1
Table of Contentsdaily circulation of 2,593,574 and Sunday circulation of 3,210,857. McClatchy also operates local websites in each of its markets which complement its newspapers and extend its audience reach. Average monthly unique visitors, a measurement of usage of the Companys websites, totaled 29,067,000. McClatchy-owned newspapers include, among others, The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer, and The (Raleigh) News & Observer.
McClatchy also has a portfolio of premium digital assets. In addition to its local websites, which offer users information, comprehensive news, advertising, e-commerce and other services, McClatchy owns 14.4% of CareerBuilder, LLC (Career Builder), the nations largest online job site and 25.6% of Classified Ventures, LLC (Classified Ventures), a newspaper industry partnership that offers two of the nations premier classified websites: the auto website, cars.com, and the rental site, apartments.com.
McClatchy is listed on the New York Stock Exchange under the symbol MNI.
Overview
The Company is a hybrid print and online, news and advertising company committed to a three-pronged strategy:
By virtue of its strategy, the Company is the leading local media company in its premium growth markets. The Company has a century and a half of experience in mass and targeted media, with its origins in the California Gold Rush era of 1857. Originally incorporated in California as McClatchy Newspapers, Inc., the Companys three original California newspapersThe Sacramento Bee, The Fresno Bee and The Modesto Beewere the core of the Company until 1979 when the Company began to diversify geographically outside of California. At that time, it purchased two newspapers in the Northwest, the Anchorage Daily News and the Tri-City Herald in Southeastern Washington. In 1986, the Company purchased The (Tacoma) News Tribune and in 1987, the Company reincorporated in Delaware. The Company expanded into the Carolinas when it purchased newspapers in South Carolina in 1990 and The News and Observer Publishing Company in North Carolina in 1995. In 1998, the Company expanded into Minnesota with the acquisition of The Star Tribune Company and the combined company became The McClatchy Company.
On June 27, 2006, the Company acquired Knight-Ridder, Inc. (the Acquisition). Of the 32 daily newspapers acquired in the Acquisition, the Company subsequently sold 12 of the daily newspapers, retaining 20 daily papers in strong markets and significant digital assets. On March 5, 2007, the Company sold the (Minneapolis) Star Tribune newspaper and other publications and websites related to the newspaper. Accordingly, the 12 former Knight-Ridder, Inc. (Knight Ridder) newspapers and the Star Tribunes results are not included in any of the Companys discussions of continuing operations in this Report.
The McClatchy Company is now the third largest newspaper company by circulation in the United States, with 30 daily newspapers, approximately 50 non-dailies and direct marketing and direct mail operations located in 29 markets across the country. The Companys newspapers range from large dailies serving metropolitan areas to non-daily newspapers serving small communities. For the fiscal year 2008, the Company had an average paid
1
Table of Contentsdaily circulation of 2,593,574 and Sunday circulation of 3,210,857. McClatchy also operates local websites in each of its markets which complement its newspapers and extend its audience reach. Average monthly unique visitors, a measurement of usage of the Companys websites, totaled 29,067,000. McClatchy-owned newspapers include, among others, The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer, and The (Raleigh) News & Observer.
McClatchy also has a portfolio of premium digital assets. In addition to its local websites, which offer users information, comprehensive news, advertising, e-commerce and other services, McClatchy owns 14.4% of CareerBuilder, LLC (Career Builder), the nations largest online job site and 25.6% of Classified Ventures, LLC (Classified Ventures), a newspaper industry partnership that offers two of the nations premier classified websites: the auto website, cars.com, and the rental site, apartments.com.
McClatchy is listed on the New York Stock Exchange under the symbol MNI.
Overview
The Company is a hybrid print and online, news and advertising company committed to a three-pronged strategy:
By virtue of its strategy, the Company is the leading local media company in its premium growth markets. The Company has a century and a half of experience in mass and targeted media, with its origins in the California Gold Rush era of 1857. Originally incorporated in California as McClatchy Newspapers, Inc., the Companys three original California newspapersThe Sacramento Bee, The Fresno Bee and The Modesto Beewere the core of the Company until 1979 when the Company began to diversify geographically outside of California. At that time, it purchased two newspapers in the Northwest, the Anchorage Daily News and the Tri-City Herald in Southeastern Washington. In 1986, the Company purchased The (Tacoma) News Tribune and in 1987, the Company reincorporated in Delaware. The Company expanded into the Carolinas when it purchased newspapers in South Carolina in 1990 and The News and Observer Publishing Company in North Carolina in 1995. In 1998, the Company expanded into Minnesota with the acquisition of The Star Tribune Company and the combined company became The McClatchy Company.
On June 27, 2006, the Company acquired Knight-Ridder, Inc. (the Acquisition). Of the 32 daily newspapers acquired in the Acquisition, the Company subsequently sold 12 of the daily newspapers, retaining 20 daily papers in strong markets and significant digital assets. On March 5, 2007, the Company sold the (Minneapolis) Star Tribune newspaper and other publications and websites related to the newspaper. Accordingly, the 12 former Knight-Ridder, Inc. (Knight Ridder) newspapers and the Star Tribunes results are not included in any of the Companys discussions of continuing operations in this Report.
The McClatchy Company is now the third largest newspaper company by circulation in the United States, with 30 daily newspapers, approximately 50 non-dailies and direct marketing and direct mail operations located in 29 markets across the country. The Companys newspapers range from large dailies serving metropolitan areas to non-daily newspapers serving small communities. For the fiscal year 2008, the Company had an average paid
1
Table of Contentsdaily circulation of 2,593,574 and Sunday circulation of 3,210,857. McClatchy also operates local websites in each of its markets which complement its newspapers and extend its audience reach. Average monthly unique visitors, a measurement of usage of the Companys websites, totaled 29,067,000. McClatchy-owned newspapers include, among others, The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer, and The (Raleigh) News & Observer.
McClatchy also has a portfolio of premium digital assets. In addition to its local websites, which offer users information, comprehensive news, advertising, e-commerce and other services, McClatchy owns 14.4% of CareerBuilder, LLC (Career Builder), the nations largest online job site and 25.6% of Classified Ventures, LLC (Classified Ventures), a newspaper industry partnership that offers two of the nations premier classified websites: the auto website, cars.com, and the rental site, apartments.com.
McClatchy is listed on the New York Stock Exchange under the symbol MNI.
Overview
The Company is a hybrid print and online, news and advertising company committed to a three-pronged strategy:
By virtue of its strategy, the Company is the leading local media company in its premium growth markets. The Company has a century and a half of experience in mass and targeted media, with its origins in the California Gold Rush era of 1857. Originally incorporated in California as McClatchy Newspapers, Inc., the Companys three original California newspapersThe Sacramento Bee, The Fresno Bee and The Modesto Beewere the core of the Company until 1979 when the Company began to diversify geographically outside of California. At that time, it purchased two newspapers in the Northwest, the Anchorage Daily News and the Tri-City Herald in Southeastern Washington. In 1986, the Company purchased The (Tacoma) News Tribune and in 1987, the Company reincorporated in Delaware. The Company expanded into the Carolinas when it purchased newspapers in South Carolina in 1990 and The News and Observer Publishing Company in North Carolina in 1995. In 1998, the Company expanded into Minnesota with the acquisition of The Star Tribune Company and the combined company became The McClatchy Company.
On June 27, 2006, the Company acquired Knight-Ridder, Inc. (the Acquisition). Of the 32 daily newspapers acquired in the Acquisition, the Company subsequently sold 12 of the daily newspapers, retaining 20 daily papers in strong markets and significant digital assets. On March 5, 2007, the Company sold the (Minneapolis) Star Tribune newspaper and other publications and websites related to the newspaper. Accordingly, the 12 former Knight-Ridder, Inc. (Knight Ridder) newspapers and the Star Tribunes results are not included in any of the Companys discussions of continuing operations in this Report.
The McClatchy Company is now the third largest newspaper company by circulation in the United States, with 30 daily newspapers, approximately 50 non-dailies and direct marketing and direct mail operations located in 29 markets across the country. The Companys newspapers range from large dailies serving metropolitan areas to non-daily newspapers serving small communities. For the fiscal year 2008, the Company had an average paid
1
Table of Contentsdaily circulation of 2,593,574 and Sunday circulation of 3,210,857. McClatchy also operates local websites in each of its markets which complement its newspapers and extend its audience reach. Average monthly unique visitors, a measurement of usage of the Companys websites, totaled 29,067,000. McClatchy-owned newspapers include, among others, The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer, and The (Raleigh) News & Observer.
McClatchy also has a portfolio of premium digital assets. In addition to its local websites, which offer users information, comprehensive news, advertising, e-commerce and other services, McClatchy owns 14.4% of CareerBuilder, LLC (Career Builder), the nations largest online job site and 25.6% of Classified Ventures, LLC (Classified Ventures), a newspaper industry partnership that offers two of the nations premier classified websites: the auto website, cars.com, and the rental site, apartments.com.
McClatchy is listed on the New York Stock Exchange under the symbol MNI.
Overview STYLE="margin-top:0px;margin-bottom:-6px">The Company is a hybrid print and online, news and advertising company
SIZE="1">
FACE="Times New Roman" SIZE="2">By virtue of its strategy, the Company is the leading local media company in its premium growth markets. The Company has a century and a half of experience in mass and targeted media, with its origins in the On June 27, 2006, the Company acquired Knight-Ridder, Inc. (the
SIZE="2">The McClatchy Company is now the third largest newspaper company by circulation in the United States, with 30 daily newspapers, approximately 50 non-dailies and direct marketing and direct mail operations located in 29 markets across the
1 Table of Contents
SIZE="1"> McClatchy also has a portfolio of premium digital assets. In addition to its local websites, which offer users information, STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%">McClatchy is listed on the New York Stock Exchange under the symbol MNI. Overview STYLE="margin-top:0px;margin-bottom:-6px">The Company is a hybrid print and online, news and advertising company
SIZE="1">
FACE="Times New Roman" SIZE="2">By virtue of its strategy, the Company is the leading local media company in its premium growth markets. The Company has a century and a half of experience in mass and targeted media, with its origins in the On June 27, 2006, the Company acquired Knight-Ridder, Inc. (the
SIZE="2">The McClatchy Company is now the third largest newspaper company by circulation in the United States, with 30 daily newspapers, approximately 50 non-dailies and direct marketing and direct mail operations located in 29 markets across the
1 Table of Contents
SIZE="1"> McClatchy also has a portfolio of premium digital assets. In addition to its local websites, which offer users information, STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%">McClatchy is listed on the New York Stock Exchange under the symbol MNI. Overview STYLE="margin-top:0px;margin-bottom:-6px">The Company is a hybrid print and online, news and advertising company
SIZE="1">
FACE="Times New Roman" SIZE="2">By virtue of its strategy, the Company is the leading local media company in its premium growth markets. The Company has a century and a half of experience in mass and targeted media, with its origins in the On June 27, 2006, the Company acquired Knight-Ridder, Inc. (the
SIZE="2">The McClatchy Company is now the third largest newspaper company by circulation in the United States, with 30 daily newspapers, approximately 50 non-dailies and direct marketing and direct mail operations located in 29 markets across the
1 Table of Contents
SIZE="1"> McClatchy also has a portfolio of premium digital assets. In addition to its local websites, which offer users information, STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%">McClatchy is listed on the New York Stock Exchange under the symbol MNI. Overview STYLE="margin-top:0px;margin-bottom:-6px">The Company is a hybrid print and online, news and advertising company
SIZE="1">
FACE="Times New Roman" SIZE="2">By virtue of its strategy, the Company is the leading local media company in its premium growth markets. The Company has a century and a half of experience in mass and targeted media, with its origins in the On June 27, 2006, the Company acquired Knight-Ridder, Inc. (the
SIZE="2">The McClatchy Company is now the third largest newspaper company by circulation in the United States, with 30 daily newspapers, approximately 50 non-dailies and direct marketing and direct mail operations located in 29 markets across the
1 Table of Contents
SIZE="1"> McClatchy also has a portfolio of premium digital assets. In addition to its local websites, which offer users information, STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%">McClatchy is listed on the New York Stock Exchange under the symbol MNI. Overview
The McClatchy Company is the third largest newspaper company by circulation in the United States, with 30 daily newspapers, approximately 50 non-dailies, and direct marketing and direct mail operations. McClatchy also operates leading local websites in each of its markets which extend its audience reach. The websites offer users information, comprehensive news, advertising, e-commerce and other services. Together with its newspapers and direct marketing products, these interactive operations make McClatchy the leading local media company in each of its premium high growth markets. McClatchy-owned newspapers include The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer, and The (Raleigh) News & Observer.
McClatchy also has a portfolio of premium digital assets. McClatchy owns 14.4% of CareerBuilder, the nations largest online job site, and owns 25.6% of Classified Ventures, a newspaper industry partnership that offers two of the nations premier classified websites: the auto website, cars.com, and the rental site, apartments.com.
The Companys primary source of revenue is print and online advertising, which accounted for 82.5% of the Companys revenue for fiscal 2008. While percentages vary from year to year and from newspaper to newspaper, classified advertising has steadily decreased as a percentage of total advertising revenues primarily in the employment and real estate categories and to a lesser extent the automotive category. Classified advertising as a percentage of total advertising revenues has declined to 31.3% in fiscal 2008 compared to 36.4% in fiscal 2007 and 38.9% in fiscal 2006, primarily as a result of the economic slowdown affecting classified advertising and the secular shift in advertising demand to online products.
While revenues from retail advertising carried as a part of newspapers (run-of-press or ROP advertising) or in advertising inserts placed in newspapers (preprint advertising) has decreased year over year, retail advertising has steadily increased as a percentage of total advertising up to 50.1% in 2008 compared to 45.7% in fiscal 2007 and 43.6% in fiscal 2006.
National advertising as a percentage of total advertising revenue remained relatively similar year over year and contributed 9.3% of total advertising revenue in fiscal 2008. Direct marketing and other advertising made up the remainder of the Companys advertising revenues in fiscal 2008.
While included in the revenues above, all categories of online advertising are growing, with the exception of employment which has been negatively affected by the economic downturn. Online advertising revenues grew 10.6% in fiscal 2008 and represented 11.6% of total advertising revenues, up from 8.6% in fiscal 2007. Excluding employment online advertising revenues, online advertising grew 51.6% in fiscal 2008 as compared to fiscal 2007.
Circulation revenues increased to 14.0% of the Companys newspaper revenues in fiscal 2008 from 12.2% in fiscal 2007. Most of the Companys newspapers are delivered by independent contractors. Circulation revenues are recorded net of direct delivery costs.
See the following Results of Operations for a discussion of the Companys revenue performance and contribution by category for fiscal 2008, 2007 and 2006.
Overview
The McClatchy Company is the third largest newspaper company by circulation in the United States, with 30 daily newspapers, approximately 50 non-dailies, and direct marketing and direct mail operations. McClatchy also operates leading local websites in each of its markets which extend its audience reach. The websites offer users information, comprehensive news, advertising, e-commerce and other services. Together with its newspapers and direct marketing products, these interactive operations make McClatchy the leading local media company in each of its premium high growth markets. McClatchy-owned newspapers include The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer, and The (Raleigh) News & Observer.
McClatchy also has a portfolio of premium digital assets. McClatchy owns 14.4% of CareerBuilder, the nations largest online job site, and owns 25.6% of Classified Ventures, a newspaper industry partnership that offers two of the nations premier classified websites: the auto website, cars.com, and the rental site, apartments.com.
The Companys primary source of revenue is print and online advertising, which accounted for 82.5% of the Companys revenue for fiscal 2008. While percentages vary from year to year and from newspaper to newspaper, classified advertising has steadily decreased as a percentage of total advertising revenues primarily in the employment and real estate categories and to a lesser extent the automotive category. Classified advertising as a percentage of total advertising revenues has declined to 31.3% in fiscal 2008 compared to 36.4% in fiscal 2007 and 38.9% in fiscal 2006, primarily as a result of the economic slowdown affecting classified advertising and the secular shift in advertising demand to online products.
While revenues from retail advertising carried as a part of newspapers (run-of-press or ROP advertising) or in advertising inserts placed in newspapers (preprint advertising) has decreased year over year, retail advertising has steadily increased as a percentage of total advertising up to 50.1% in 2008 compared to 45.7% in fiscal 2007 and 43.6% in fiscal 2006.
National advertising as a percentage of total advertising revenue remained relatively similar year over year and contributed 9.3% of total advertising revenue in fiscal 2008. Direct marketing and other advertising made up the remainder of the Companys advertising revenues in fiscal 2008.
While included in the revenues above, all categories of online advertising are growing, with the exception of employment which has been negatively affected by the economic downturn. Online advertising revenues grew 10.6% in fiscal 2008 and represented 11.6% of total advertising revenues, up from 8.6% in fiscal 2007. Excluding employment online advertising revenues, online advertising grew 51.6% in fiscal 2008 as compared to fiscal 2007.
Circulation revenues increased to 14.0% of the Companys newspaper revenues in fiscal 2008 from 12.2% in fiscal 2007. Most of the Companys newspapers are delivered by independent contractors. Circulation revenues are recorded net of direct delivery costs.
See the following Results of Operations for a discussion of the Companys revenue performance and contribution by category for fiscal 2008, 2007 and 2006.
Overview
The McClatchy Company is the third largest newspaper company by circulation in the United States, with 30 daily newspapers, approximately 50 non-dailies, and direct marketing and direct mail operations. McClatchy also operates leading local websites in each of its markets which extend its audience reach. The websites offer users information, comprehensive news, advertising, e-commerce and other services. Together with its newspapers and direct marketing products, these interactive operations make McClatchy the leading local media company in each of its premium high growth markets. McClatchy-owned newspapers include The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer, and The (Raleigh) News & Observer.
McClatchy also has a portfolio of premium digital assets. McClatchy owns 14.4% of CareerBuilder, the nations largest online job site, and owns 25.6% of Classified Ventures, a newspaper industry partnership that offers two of the nations premier classified websites: the auto website, cars.com, and the rental site, apartments.com.
The Companys primary source of revenue is print and online advertising, which accounted for 82.5% of the Companys revenue for fiscal 2008. While percentages vary from year to year and from newspaper to newspaper, classified advertising has steadily decreased as a percentage of total advertising revenues primarily in the employment and real estate categories and to a lesser extent the automotive category. Classified advertising as a percentage of total advertising revenues has declined to 31.3% in fiscal 2008 compared to 36.4% in fiscal 2007 and 38.9% in fiscal 2006, primarily as a result of the economic slowdown affecting classified advertising and the secular shift in advertising demand to online products.
While revenues from retail advertising carried as a part of newspapers (run-of-press or ROP advertising) or in advertising inserts placed in newspapers (preprint advertising) has decreased year over year, retail advertising has steadily increased as a percentage of total advertising up to 50.1% in 2008 compared to 45.7% in fiscal 2007 and 43.6% in fiscal 2006.
National advertising as a percentage of total advertising revenue remained relatively similar year over year and contributed 9.3% of total advertising revenue in fiscal 2008. Direct marketing and other advertising made up the remainder of the Companys advertising revenues in fiscal 2008.
While included in the revenues above, all categories of online advertising are growing, with the exception of employment which has been negatively affected by the economic downturn. Online advertising revenues grew 10.6% in fiscal 2008 and represented 11.6% of total advertising revenues, up from 8.6% in fiscal 2007. Excluding employment online advertising revenues, online advertising grew 51.6% in fiscal 2008 as compared to fiscal 2007.
Circulation revenues increased to 14.0% of the Companys newspaper revenues in fiscal 2008 from 12.2% in fiscal 2007. Most of the Companys newspapers are delivered by independent contractors. Circulation revenues are recorded net of direct delivery costs.
See the following Results of Operations for a discussion of the Companys revenue performance and contribution by category for fiscal 2008, 2007 and 2006.
Overview
The McClatchy Company is the third largest newspaper company by circulation in the United States, with 30 daily newspapers, approximately 50 non-dailies, and direct marketing and direct mail operations. McClatchy also operates leading local websites in each of its markets which extend its audience reach. The websites offer users information, comprehensive news, advertising, e-commerce and other services. Together with its newspapers and direct marketing products, these interactive operations make McClatchy the leading local media company in each of its premium high growth markets. McClatchy-owned newspapers include The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer, and The (Raleigh) News & Observer.
McClatchy also has a portfolio of premium digital assets. McClatchy owns 14.4% of CareerBuilder, the nations largest online job site, and owns 25.6% of Classified Ventures, a newspaper industry partnership that offers two of the nations premier classified websites: the auto website, cars.com, and the rental site, apartments.com.
The Companys primary source of revenue is print and online advertising, which accounted for 82.5% of the Companys revenue for fiscal 2008. While percentages vary from year to year and from newspaper to newspaper, classified advertising has steadily decreased as a percentage of total advertising revenues primarily in the employment and real estate categories and to a lesser extent the automotive category. Classified advertising as a percentage of total advertising revenues has declined to 31.3% in fiscal 2008 compared to 36.4% in fiscal 2007 and 38.9% in fiscal 2006, primarily as a result of the economic slowdown affecting classified advertising and the secular shift in advertising demand to online products.
While revenues from retail advertising carried as a part of newspapers (run-of-press or ROP advertising) or in advertising inserts placed in newspapers (preprint advertising) has decreased year over year, retail advertising has steadily increased as a percentage of total advertising up to 50.1% in 2008 compared to 45.7% in fiscal 2007 and 43.6% in fiscal 2006.
National advertising as a percentage of total advertising revenue remained relatively similar year over year and contributed 9.3% of total advertising revenue in fiscal 2008. Direct marketing and other advertising made up the remainder of the Companys advertising revenues in fiscal 2008.
While included in the revenues above, all categories of online advertising are growing, with the exception of employment which has been negatively affected by the economic downturn. Online advertising revenues grew 10.6% in fiscal 2008 and represented 11.6% of total advertising revenues, up from 8.6% in fiscal 2007. Excluding employment online advertising revenues, online advertising grew 51.6% in fiscal 2008 as compared to fiscal 2007.
Circulation revenues increased to 14.0% of the Companys newspaper revenues in fiscal 2008 from 12.2% in fiscal 2007. Most of the Companys newspapers are delivered by independent contractors. Circulation revenues are recorded net of direct delivery costs.
See the following Results of Operations for a discussion of the Companys revenue performance and contribution by category for fiscal 2008, 2007 and 2006.
Overview STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%">The McClatchy Company is the third largest newspaper company by circulation in the United States, with 30 daily newspapers, approximately 50 non-dailies, and direct marketing and direct mail operations. McClatchy also operates leading local websites in each of its markets which extend its audience reach. The websites offer users information, comprehensive news, advertising, e-commerce and other services. Together with its newspapers and direct marketing products, these interactive operations make McClatchy the leading local media company in each of its premium high growth markets. McClatchy-owned newspapers include The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer, and The (Raleigh) News & Observer. STYLE="margin-top:0px;margin-bottom:0px"> McClatchy also has a portfolio of premium digital assets. McClatchy owns
The Companys primary source of While revenues from retail advertising carried as a part of newspapers
National
While included in the SIZE="1"> Circulation revenues increased to 14.0% of the Companys newspaper revenues in fiscal 2008 from 12.2% in fiscal 2007. STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%">See the following Results of Operations for a discussion of the Companys revenue performance and contribution by category for fiscal 2008, 2007 and 2006.
Overview STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%">The McClatchy Company is the third largest newspaper company by circulation in the United States, with 30 daily newspapers, approximately 50 non-dailies, and direct marketing and direct mail operations. McClatchy also operates leading local websites in each of its markets which extend its audience reach. The websites offer users information, comprehensive news, advertising, e-commerce and other services. Together with its newspapers and direct marketing products, these interactive operations make McClatchy the leading local media company in each of its premium high growth markets. McClatchy-owned newspapers include The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer, and The (Raleigh) News & Observer. STYLE="margin-top:0px;margin-bottom:0px"> McClatchy also has a portfolio of premium digital assets. McClatchy owns
The Companys primary source of While revenues from retail advertising carried as a part of newspapers
National
While included in the SIZE="1"> Circulation revenues increased to 14.0% of the Companys newspaper revenues in fiscal 2008 from 12.2% in fiscal 2007. STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%">See the following Results of Operations for a discussion of the Companys revenue performance and contribution by category for fiscal 2008, 2007 and 2006.
Overview STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%">The McClatchy Company is the third largest newspaper company by circulation in the United States, with 30 daily newspapers, approximately 50 non-dailies, and direct marketing and direct mail operations. McClatchy also operates leading local websites in each of its markets which extend its audience reach. The websites offer users information, comprehensive news, advertising, e-commerce and other services. Together with its newspapers and direct marketing products, these interactive operations make McClatchy the leading local media company in each of its premium high growth markets. McClatchy-owned newspapers include The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer, and The (Raleigh) News & Observer. STYLE="margin-top:0px;margin-bottom:0px"> McClatchy also has a portfolio of premium digital assets. McClatchy owns
The Companys primary source of While revenues from retail advertising carried as a part of newspapers
National
While included in the SIZE="1"> Circulation revenues increased to 14.0% of the Companys newspaper revenues in fiscal 2008 from 12.2% in fiscal 2007. STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%">See the following Results of Operations for a discussion of the Companys revenue performance and contribution by category for fiscal 2008, 2007 and 2006.
Overview STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%">The McClatchy Company is the third largest newspaper company by circulation in the United States, with 30 daily newspapers, approximately 50 non-dailies, and direct marketing and direct mail operations. McClatchy also operates leading local websites in each of its markets which extend its audience reach. The websites offer users information, comprehensive news, advertising, e-commerce and other services. Together with its newspapers and direct marketing products, these interactive operations make McClatchy the leading local media company in each of its premium high growth markets. McClatchy-owned newspapers include The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer, and The (Raleigh) News & Observer. STYLE="margin-top:0px;margin-bottom:0px"> McClatchy also has a portfolio of premium digital assets. McClatchy owns
The Companys primary source of While revenues from retail advertising carried as a part of newspapers
National
While included in the SIZE="1"> Circulation revenues increased to 14.0% of the Companys newspaper revenues in fiscal 2008 from 12.2% in fiscal 2007. STYLE="margin-top:0px;margin-bottom:0px; text-indent:4%">See the following Results of Operations for a discussion of the Companys revenue performance and contribution by category for fiscal 2008, 2007 and 2006.
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