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McDonald's (MCD)
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Company: McDonald's (MCD)
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9%
agree
51 votes

  Association with unhealthy food and negative health impacts damages brand

Created when NYSE:MCD was $50.42 | Edit | History

McDonald's is a high profile target within the fast food industry and similar lawsuits to the one filed in 2003 (claiming that McDonald's was responsible for childhood obesity and which has not been fully resolved) could further damage the company's image.

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2%
agree
43 votes

  Another Mad Cow scare on the horizon?

Created when NYSE:MCD was $50.42 | Edit | History

Beef continues to generate the majority of McDonald's revenues, and if another mad cow scare were to arise, the company's sales would be significantly affect

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20%
agree
70 votes

  Low breakfast fare is attracting other chains customers

Created when NYSE:MCD was $58.22 | Edit | History

McDonald's strategically dropped the price of their sausage biscuit. This and other low prices is helping McDonald's to bring in business when other chains are losing customers due to cost.

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4%
agree
46 votes

  Largest U.S. restaurant chains see slowdown in growth

Top Contributor: Rashad Badr | Created when NYSE:MCD was $54.92 | Edit | History

Domestic sales growth at the 500 largest U.S. restaurant chains fell to 3.4 percent in 2008, a decrease from 5 percent the previous year, Technomic Inc, a foodservice consultant, said on Monday.

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18%
agree
66 votes

  Commodity Prices

Top Contributor: Abhishek Pulakanti | Created when NYSE:MCD was $58.37 | Edit | History

MCD management yesterday said they would change the Dollar Menu. One of the reason for change is commodity prices. Management also changed their guidance for Beef and Chicken prices in US and Europe and the later guidance is obviously higher than the first one.

It should be able to manage better than its competitors.

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6%
agree
48 votes

  Lots of competition in the quick service restaurant industry

Created when NYSE:MCD was $50.42 | Edit | History

The restaurant industry, and the quick service restaurant sub-segment in particular, is extremely competitive. McDonald's has very little power to increase the prices of its products given that many other competitors already offer attractive value menus.

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