MCD » Topics » Advertising costs

This excerpt taken from the MCD 10-K filed Feb 26, 2010.

ADVERTISING COSTS

Advertising costs included in operating expenses of Company-operated restaurants primarily consist of contributions to advertising cooperatives and were (in millions): 2009–$650.8; 2008–$703.4; 2007–$718.3. Production costs for radio and television advertising are expensed when the commercials are initially aired. These production costs, primarily in the U.S., as well as other marketing-related expenses included in selling, general & administrative expenses were (in millions): 2009–$94.7; 2008–$79.2; 2007–$87.7. In addition, significant advertising costs are incurred by franchisees through contributions to advertising cooperatives in individual markets.

This excerpt taken from the MCD 10-K filed Feb 25, 2009.

Advertising costs

Advertising costs included in expenses of Company-operated restaurants primarily consist of contributions to advertising cooperatives and were (in millions): 2008–$703.4; 2007–$718.3; 2006–$669.8. Production costs for radio and television advertising are expensed when the commercials are initially aired. These production costs, primarily in the U.S., as well as other marketing-related expenses included in selling, general & administrative expenses were (in millions): 2008–$79.2; 2007–$87.7; 2006–$97.4. In addition, significant advertising costs are incurred by franchisees through advertising cooperatives in individual markets.

This excerpt taken from the MCD 10-K filed Feb 25, 2008.

Advertising costs

Advertising costs included in expenses of Company-operated restaurants primarily consist of contributions to advertising cooperatives and were (in millions): 2007–$718.3; 2006– $669.8; 2005–$611.2. Production costs for radio and television advertising are expensed when the commercials are initially aired. These production costs, primarily in the U.S., as well as other marketing-related expenses included in selling, general & administrative expenses were (in millions): 2007–$87.7; 2006–$97.4; 2005–$116.7. In addition, significant advertising costs are incurred by franchisees through separate advertising cooperatives in individual markets.

This excerpt taken from the MCD 10-K filed Feb 26, 2007.

Advertising costs

Advertising costs included in expenses of Company-operated restaurants primarily consist of contributions to advertising cooperatives and were (in millions): 2006–$689.8; 2005–$644.0; 2004–$610.2. Production costs for radio and television advertising, primarily in the U.S., are expensed when the commercials are initially aired. These production costs as well as other marketing-related expenses included in selling, general & administrative expenses were (in millions): 2006–$97.4; 2005–$116.7; 2004–$103.7. In addition, significant advertising costs are incurred by franchisees through separate advertising cooperatives in individual markets.

This excerpt taken from the MCD DEF 14A filed Apr 7, 2006.

Advertising costs

 

Advertising costs included in costs of Company-operated restaurants primarily consist of contributions to advertising cooperatives and were (in millions): 2005–$656.5; 2004–$619.5; 2003–$596.7. Production costs for radio and television advertising, primarily in the U.S., are expensed when the commercials are initially aired. These production costs as well as other marketing-related expenses included in selling, general & administrative expenses were (in millions): 2005–$114.9; 2004–$103.1; 2003–$113.1. In addition, significant advertising costs are incurred by franchisees through separate advertising cooperatives in individual markets.

 

This excerpt taken from the MCD 10-K filed Feb 27, 2006.

Advertising costs

 

Advertising costs included in costs of Company-operated restaurants primarily consist of contributions to advertising cooperatives and were (in millions): 2005–$656.5; 2004–$619.5; 2003–$596.7. Production costs for radio and television advertising, primarily in the U.S., are expensed when the commercials are initially aired. These production costs as well as other marketing-related expenses included in selling, general & administrative expenses were (in millions): 2005–$114.9; 2004–$103.1; 2003–$113.1. In addition, significant advertising costs are incurred by franchisees through separate advertising cooperatives in individual markets.

 

This excerpt taken from the MCD DEF 14A filed Apr 6, 2005.

Advertising costs

 

Advertising costs included in costs of Company-operated restaurants primarily consist of contributions to advertising cooperatives and were (in millions): 2004–$619.5; 2003–$596.7; 2002–$532.3. Production costs for radio and television advertising, primarily in the U.S., are expensed when the commercials are initially aired. These production costs as well as other marketing-related expenses included in selling, general & administrative expenses were (in millions): 2004–$103.1; 2003–$113.1; 2002–$115.3. In addition, significant advertising costs are incurred by franchisees through advertising cooperatives in individual markets.

 

This excerpt taken from the MCD 10-K filed Mar 4, 2005.

Advertising costs

 

Advertising costs included in costs of Company-operated restaurants primarily consist of contributions to advertising cooperatives and were (in millions): 2004–$619.5; 2003–$596.7; 2002–$532.3. Production costs for radio and television advertising, primarily in the U.S., are expensed when the commercials are initially aired. These production costs as well as other marketing-related expenses included in selling, general & administrative expenses were (in millions): 2004–$103.1; 2003–$113.1; 2002–$115.3. In addition, significant advertising costs are incurred by franchisees through advertising cooperatives in individual markets.

 

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