




MeadWestvaco Corp. (NYSE:MWV) has named Alejandro (“Alex”) Cedeño vice president, Global Innovation, effective October 16, 2009. In this new role, Mr. Cedeño will be located at MWV’s Center for Packaging Innovation (CPI) in Raleigh, N.C., where he will oversee the CPI and will also be responsible for implementing and managing an enhanced innovation process across MWV.
“MWV’s emphasis on developing innovative packaging solutions has elevated the role and expectations of packaging in the markets we serve. By bringing together our capabilities in consumer insights, creative design, materials science and dispensing solution technologies, MWV demonstrates how influential innovative packaging can be – from supporting preservative-free formulations, to driving patient medication adherence, to breakthroughs in sustainable packaging materials that enable customers to do more with less,” said Bruce Thomas, senior vice president, Innovation and Emerging Markets, MWV. “Alex’s extensive experience working with world-renowned brands and global teams of innovation experts will be a great asset as we work to leverage our expertise to bring even more innovative and differentiated products and services to our targeted markets.”
Mr. Cedeño comes to MWV from a distinguished career at Procter & Gamble, where he was involved in technology, product, process and packaging research and development, as well as brand management and new business development. He has worked in several of P&G’s businesses, including Beauty Care, Home Care, and Fabric Care, and has led product and package design efforts for global and regional brands. Most recently, he led Package and Device development for P&G’s North American Fabric Care business, as well as for new fabric care product launches globally. In addition, he was responsible for packaging R&D for the Global Liquid Fabric Enhancers business.
A native of Cuba and a citizen of the United States, Alex obtained his Bachelor of Science degree in Chemical Engineering from Georgia Tech and a Masters in Chemical Engineering from the University of Wisconsin.
About MWV
MeadWestvaco Corporation (NYSE:MWV), provides packaging solutions to many of the world’s most-admired brands in the healthcare, beauty and personal care, food, beverage, media and entertainment, home and garden, tobacco, and commercial print industries. The company's businesses also include Consumer & Office Products, Specialty Chemicals, and the Community Development and Land Management Group, which sustainably manages the company’s land holdings to support its operations, and to provide for conservation, recreation and development opportunities. With 20,000 employees worldwide, MWV operates in 30 countries and serves customers in more than 100 nations. MWV manages all of its forestlands in accordance with internationally recognized forest certification standards, and has been named to the Dow Jones Sustainability World Index for the sixth consecutive year. For more information, please visit www.mwv.com.
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