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WIKI ANALYSIS
MeadWestvaco Corporation (NYSE: MWV), which rebranded itself as MWV in March 2008[1], is a producer of paperboard, customized and printed packaging materials and consumer and office paper products.[2] It's customers include companies in the food and beverage, media and entertainment, personal care and health care industries.[2] It operates in more than 30 countries and sells its products in over 100[2], although 69% of 2007 sales were attributable to U.S. operations[3]. In addition to its paper product lines, MWV's Community Development and Land Management Group manages the 952,000 acres of forestland that the firm owns in the U.S. and Brazil.[4] In 2007, the firm sold approximately 393,000 acres of forestland, generating an after-tax gain of $169 million.[4][5]
In 2007, MWV's revenue was $6.9 billion (5.8% gain over 2006) and its 2007 net income was $285 million (206.5% gain over 2006).[6] The large growth in net income in 2007 reflects an after-tax gain of $169 million from the sale of 393,000 acres of U.S. forestland.[4][5]
MWV is renowned for its dedication to environmental matters, earning a spot in the Dow Jones Sustainability Index in each of the last 5 years.[7] However, environmental concerns take a toll on the firm's net income: between efforts to meet sustainability standards and cleanup liabilities at sites it used in the past, MWV spent $40 million[8]; and it expects to pay similar or larger figures in coming years.[8]
The other main issue facing MWV is the proliferation of digital technology and it's negative impact on the use of paper and packaging products. For example, email is replacing pen and paper memos, and downloaded music is becoming more popular than purchases of CDs in their special injection-molded cases, a specialty of MWV. Because of this trend, 2007 sales growth in MWV's Consumer and Office Solutions segment was stagnant[9], and 2007 net income in its Consumer Solutions division (responsible for injection-molded cases) fell by 8%.[9]
Business Overview
MWV makes its money by producing and selling paperboard (a raw material used in packaging), customized and printed packaging, home and office paper products and specialty chemicals that are byproducts of the paper and packaging businesses.[2] Additionally, the firm owns 952,000 acres of forestland in the U.S. and Brazil, strategically managing, buying and selling them to produce revenue.
Financial Metrics
The following table[6] shows MWV's revenue and net income, as well as the percentage changes in each, for 2005-2007.
| (millions USD) | 2005 | 2006 | 2007 |
| Revenue | $6,170 | $6,530 | $6,906 |
| % change | 1.8% | 5.8% | 5.8% |
| Net income | $28 | $93 | $285 |
| % change | 108% | 232.1% | 206.5% |
Business Segments
MeadWestvaco is broken down into four business segments: Packaging Resources, Consumer Solutions, Consumer & Office Products and Specialty Chemicals.
Packaging Resources (42%)
The Packaging Resources segment produces paperboard and other raw packaging materials. It is the largest division of MWV, with $3.02 billion in 2007 sales.[11] Customers include producers of media, beverages, produce, cosmetics, tobacco, pharmaceuticals and healthcare products.[11]
Consumer Solutions (11%)
The Consumer Solutions segment produces customized and printed consumer packaging for products including CDs and DVDs, cosmetics, beverage and tobacco products. Additionally, this division produces packaging equipment for sale or lease to other firms. In 2007, Consumer Solutions sales increased 12% to $2.43 billion.
Consumer & Office Products
Specialty Chemicals
Other
Key Trends and Forces
Environmental concerns take a toll on MWV's bottom-line net income.
MWV has been repeatedly recognized for its concern for environmental sustainability: 2008-2009 will be its 5th straight year in the Dow Jones Sustainability World Index, as well as its 4th straight year as the top ranked company in the Containers & Packaging Industry group.[7] However, being environmentally responsible has its costs: in 2007, MWV spent $19 million on environmental capital in order achieve its sustainability goals, and it expects this expenditure to steadily increase in the coming years.[8] Additionally, the firm was found to be liable for environmental cleanup costs at certain sites it had used in the past; this cost $21 million in 2007, and the company anticipates that this figure, too, may grow in the years following that.[8] Without these two expenditures totaling $40 million, MWV's 2007 net income would have been 14% higher.[6]
Changing delivery methods for music and video entertainment reduce demand for some of MWV's specialty packaging.
The proliferation of computer ownership and broadband internet access have changed the way people access media. As opposed to buying music and movies in CD or DVD format, many consumers simply download them over the internet. In fact, Apple's iTunes music store became the top music retailer in the U.S. in 2008, surpassing the 5-billion-song milestone on June 19, 2008.[12] Globally, sales of music on CDs and DVDs fell 13% in 2007, while sales of downloaded songs increased 34%.[13] This trend is an issue for MWV because its Consumer Solutions segment, which contributed 35%[14] of total 2007 revenue, produces the special injection-molded cases used to package CDs and DVDs. Profits in the Consumer Solutions division fell 8% in 2007, to $86M.[9]
Digital communications reduce paper consumption, hurting MWV's Consumer & Office Products segment.
Similarly, the widespread proliferation of internet access has decreased the demand for consumer paper products in many areas.[15] For example, e-mail is eliminating the need for MWV's paper memo pads, letter paper and envelopes, and people can use calendar software rather than MWV's At-A-Glance brand of calendars. In the world's wealthiest countries, per-capita consumption of paper fell 6% between 2000 and 2005.[15] This trend has hurt MWV's Consumer & Office Products segment, which contributed $1.15 billion of revenue in 2007. This was a gain of only 0.88% over 2006; growth was hampered by declining volume.[9]
Competition
MWV's competitors are large, well-established companies. They compete on price and quality, as well as product design, technology, and customer service.[16] The table below includes MWV's three largest competitors in order of net sales.
| (millions USD) | Net Sales | Net Income |
| International Paper Company (IP) | $21,890 | $1,168[17] |
| Weyerhaeuser Company (WY) | $16,308 | $790[18] |
| Smurfit-Stone Container (SSCC) | $7,420 | ($103)[19] |
| MWV | $6,906 | $285[6] |
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References
- ↑ MeadWestvaco Becomes MWV in Global Rebranding Initiative - Reuters.com 3/24/08
- ↑ 2.0 2.1 2.2 2.3 MWV 2007 10-K, page 1
- ↑ MWV 2007 10-K, page 3
- ↑ 4.0 4.1 4.2 MWV 2007 10-K, page 15
- ↑ 5.0 5.1 MWV 2007 Annual Report, page 43
- ↑ 6.0 6.1 6.2 6.3 6.4 MWV 2007 10-K, page 12
- ↑ 7.0 7.1 MWV Named to Dow Jones Sustainability World Index for Fifth Consecutive Year - TradingMarkets.com, 9/08/08
- ↑ 8.0 8.1 8.2 8.3 MWV 2007 10-K, page 25
- ↑ 9.0 9.1 9.2 9.3 MWV 2007 10-K, page 17
- ↑ [MWV 2007 10-K, pages 16-18
- ↑ 11.0 11.1 MWV 2007 10-K, page 16
- ↑ iTunes Store Tops Over Five Billion Songs Sold - Apple.com Press Release, 6/19/08
- ↑ CD sales falling faster than digital music sales rise - Bloomberg News/International Herald Tribune, 6/18/08
- ↑ MWV 2007 10-K, page 16
- ↑ 15.0 15.1 Pushing Paper Out The Door - New York Times, 2/10/08
- ↑ MWV 2007 10-K, page 2
- ↑ International Paper Company - Hoover's
- ↑ Weyerhauser Company - Hoover's
- ↑ Smurfit-Stone Container Corporation - Hoover's
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