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INFO » Topics » Directory Assistance Market and Customers

These excerpts taken from the INFO 10-K filed Mar 31, 2008.

Directory Assistance Market and Customers

 

The U.S. directory assistance industry generated over 6 billion information requests in 2007 primarily from three distinct platforms: wireline, wireless, and VoIP telephone lines. Advertiser funded directory assistance services are emerging as a fourth platform generating over 200 million calls in 2007.

 

New and improved offerings for advertiser sponsored directory information are seeing the largest gains in market share with companies such as Microsoft’s TellMe, Google’s GOOG411 and Jingle Network’s FREE411 in this space. Likewise, companies such as Cablevision provide directory assistance at no cost to their customers as a competitive measure.

 

Prior to March 2008 our principal business was to provide Enhanced Directory Assistance and information services to phone companies who offered it as a feature or product to their customers. Our major directory assistance customers include Cablevision, Jingle Networks, SunCom, and XO Communications. We have notified all of our current directory assistance customers that we are exiting the directory assistance business and that we will close our remaining call centers used in servicing these calls in May 2008.

 

4


 

Customers that accounted for more than 10% of our revenues during the periods indicated are as follows:

 

 

 

Years ended December 31,

 

Customer

 

2007

 

2006

 

2005

 

 

 

 

 

 

 

 

 

Cablevision

 

39

%

25

%

6

%

Jingle Networks

 

26

%

14

%

—

%

SunCom

 

12

%

9

%

4

%

Nextel Communications

 

—

%

37

%

76

%

 

Directory Assistance Market and Customers



 



The U.S. directory assistance industry generated over 6 billion
information requests in 2007 primarily from three distinct platforms: wireline,
wireless, and VoIP telephone lines. Advertiser funded directory assistance
services are emerging as a fourth platform generating over 200 million calls in
2007.



 



New and improved
offerings for advertiser sponsored directory information are seeing the largest
gains in market share with companies such as Microsoft’s TellMe, Google’s
GOOG411 and Jingle Network’s FREE411 in this space. Likewise, companies such as
Cablevision provide directory assistance at no cost to their customers as a
competitive measure.



 



Prior to March 2008 our principal business was to provide Enhanced
Directory Assistance and information services to phone companies who offered it
as a feature or product to their customers. Our major directory assistance
customers include Cablevision, Jingle Networks, SunCom, and XO Communications. We
have notified all of our current directory assistance customers that we are
exiting the directory assistance business and that we will close our remaining
call centers used in servicing these calls in May 2008.



 



4















 



Customers that accounted for more than 10% of our revenues during the
periods indicated are as follows:



 







































































 

 

Years ended December 31,

 

Customer

 

2007

 

2006

 

2005

 

 

 

 

 

 

 

 

 

Cablevision

 

39

%

25

%

6

%

Jingle Networks

 

26

%

14

%

—

%

SunCom

 

12

%

9

%

4

%

Nextel
Communications

 

—

%

37

%

76

%


 



EXCERPTS ON THIS PAGE:

10-K (2 sections)
Mar 31, 2008

RELATED TOPICS for INFO:

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