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Acquisition of Yahoo search engine would be a poor investment


The appointment of a new CEO at Yahoo in January 2009 and the considerable deterioration of Yahoo's stock price along with the continued interest in Yahoo's search engine by Microsoft suggest some likelihood that an offer for such an acquisition by Microsoft is of continuing interest to Microsoft, but it is difficult to see why Yahoo would agree to such a sale which would radically reshape and downsize its profile in the marketplace. Absent affirmative informal talks between the two companies, no formal public offer should be expected. While Microsoft feels considerable internal pressure to have a more competitive search engine offering to market leader Google, it is not at all clear that the price Microsoft would have to pay to purchase Yahoo's search engine would in fact be economically justifiable. Failing such a justification, the stock price in such a scenario would be expected to suffer after some initial enthusiasm

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