PSTA » Topics » Marketing

These excerpts taken from the PSTA 10-K filed Mar 24, 2009.

Marketing

             Our marketing strategy is to create and sell innovative premium quality products in the categories in which we compete, to communicate to consumers that we provide a gourmet-quality nutritious line of products and to promote repeat business by reinforcing positive experiences with our products. Our approach includes the introduction of new products on a timely basis to increase customer interest and to respond to changing consumer tastes. Additionally, we will continue to expand our sales into those geographic regions and foodservice operators that will best support the purchase of our upscale premium-grade products.

             During 2008, we conducted research among our customers and employees to offer both an external and internal perspective of the perceived values we offer through our products. The results were consistent; the terms “freshness” and “quality” were rated the strongest corporate brand attributes. In addition, “Sales and Service” was highly rated.

Marketing



             Our marketing strategy is to create and sell innovative premium quality products in the categories in which we compete, to communicate to consumers that we provide a gourmet-quality nutritious line of products and to promote repeat business by reinforcing positive experiences with our products. Our approach includes the introduction of new products on a timely basis to
increase customer interest and to respond to changing consumer tastes. Additionally, we will continue to expand our sales into those geographic regions and foodservice operators that will best support the purchase of our upscale premium-grade products.



             During 2008, we conducted research among our customers and employees to offer both an external and internal perspective of the perceived values we offer through our products. The results were consistent; the terms “freshness” and “quality” were rated the strongest corporate brand attributes. In addition, “Sales and Service” was highly rated.



This excerpt taken from the PSTA 10-K filed Mar 25, 2005.

Marketing

 

The Company’s marketing strategy is to create and sell innovative premium quality products in the categories in which it competes and to communicate to consumers that Monterey Gourmet Foods provides a gourmet quality nutritious line of products and to promote repeat business by reinforcing positive experiences with the Company’s products.  The Company’s approach includes the introduction of new products on a timely basis to increase customer interest and to respond to changing consumer tastes.  Additionally, the Company will continue to expand its sales into those geographic regions that will best support the purchase of the Company’s upscale premium grade products.

 

Wikinvest © 2006, 2007, 2008, 2009, 2010, 2011, 2012. Use of this site is subject to express Terms of Service, Privacy Policy, and Disclaimer. By continuing past this page, you agree to abide by these terms. Any information provided by Wikinvest, including but not limited to company data, competitors, business analysis, market share, sales revenues and other operating metrics, earnings call analysis, conference call transcripts, industry information, or price targets should not be construed as research, trading tips or recommendations, or investment advice and is provided with no warrants as to its accuracy. Stock market data, including US and International equity symbols, stock quotes, share prices, earnings ratios, and other fundamental data is provided by data partners. Stock market quotes delayed at least 15 minutes for NASDAQ, 20 mins for NYSE and AMEX. Market data by Xignite. See data providers for more details. Company names, products, services and branding cited herein may be trademarks or registered trademarks of their respective owners. The use of trademarks or service marks of another is not a representation that the other is affiliated with, sponsors, is sponsored by, endorses, or is endorsed by Wikinvest.
Powered by MediaWiki