MOT » Topics » Our Strategy

These excerpts taken from the MOT 10-K filed Feb 26, 2009.
Our Strategy
 
Motorola seeks to be a leading supplier of wireless handsets and mobile experiences to customers globally. To accomplish this objective, our strategy is focused on simplifying product platforms, enhancing our mid- and high-tier product portfolio, and strengthening our position in priority markets. We have taken significant actions in 2008 to simplify our wireless handset platforms and enhance our product portfolio, while reducing the size and cost structure of the Mobile Devices business. These actions will accelerate our speed to market with new products, allow us to offer richer consumer experiences and improve our financial performance.
 
Simplifying product platforms is an essential component of our overall strategy. We have reduced the number of product platforms that we support, increasing our emphasis on 3G and smartphone devices and maintaining our focus on CDMA and iDEN. We are implementing aggressive plans to rationalize both hardware and software platforms in order to reduce the complexity of our product platforms and system architectures. Our hardware platforms will leverage fewer chipset suppliers for our handsets. In addition, our software platforms will focus on Android (a Google-developed, royalty-free platform), Windows Mobile (a Microsoft platform) and P2K (a Motorola internal, proprietary platform). We will also continue to focus on our proprietary iDEN technology and the CDMA software platforms. CDMA and iDEN are technologies in which our segment has traditionally maintained a strong market share position. Success in these technologies also aligns with our focus on priority markets. These steps will provide Mobile Devices with the ability to streamline our portfolio, emphasizing product development and innovation, while also addressing the changing marketplace.
 
As the market evolves to reflect the emergence of converged wireless devices, mobile internet, social networking, navigation and messaging, the shift from “voice-centric” devices to “data-centric” devices is expected to continue. These devices, which include smartphones, deliver unique consumer experiences and require complete “end-to-end” solutions that incorporate various applications and services. By utilizing the smartphone platforms, we will provide a broad array of devices, targeted at delivering computer-like functionality, such as web browsing and email, in both our mid- and high-tier offerings. Over the next 12 to 18 months our primary smartphone development will be based on the Android operating system. As new generations of Windows Mobile enter the market, we intend to increase our focus on this platform as well. We will also leverage relationships with partners and developers in order to provide the necessary applications and services to support the “end-to-end” solutions desired by our consumers. We intend to utilize our experience with the Linux / Java platform and leverage our assets from previous Linux/Java investments, to deliver compelling applications and user experiences, such as more highly integrated social networking experiences.
 
In addition to our portfolio streamlining and enhancement efforts, over the next year we will also increase our focus in priority markets. These markets will include North America, Latin America and parts of Asia, including China. Historically, these are regions in which we have experienced strong market share and brand position. Additionally, these regions have represented a significant portion of the segment’s overall business. We will also continue to leverage our brand position in these markets. In other geographies, we will prioritize and make


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investments commensurate with the competitiveness of our portfolio. Longer term, we plan to compete in all major markets.
 
Along with our mobile handset initiatives, we have also increased focus in our accessories portfolio to deliver complete mobile experiences and to complement the features and functionalities of wireless handsets. Expanding our accessory compatibility across all brands of wireless handsets and Bluetooth-enabled devices, as well as into spaces such as navigation, will provide greater opportunities for growth.
 
We continue to invest in next-generation technologies for wireless devices based on WiMAX, High-Speed Downlink Packet Access (“HSDPA”) and Long-Term Evolution (“LTE”). We believe a strong intellectual property portfolio is critical to our long-term success and to ensuring that we maintain a favorable strategic position that demonstrate unique experiences and value for consumers. In application services, we continue to work with third parties to improve upon and develop our services and applications, which will deliver rich experiences to the customer. Motorola is committed to investing in evolving technologies to ensure that we continue to deliver enhanced and differentiated wireless handset experiences to consumers.
 
Our
Strategy



 



Motorola seeks to be a leading supplier of wireless handsets and
mobile experiences to customers globally. To accomplish this
objective, our strategy is focused on simplifying product
platforms, enhancing our mid- and
high-tier
product portfolio, and strengthening our position in priority
markets. We have taken significant actions in 2008 to simplify
our wireless handset platforms and enhance our product
portfolio, while reducing the size and cost structure of the
Mobile Devices business. These actions will accelerate our speed
to market with new products, allow us to offer richer consumer
experiences and improve our financial performance.


 



Simplifying product platforms is an essential component of our
overall strategy. We have reduced the number of product
platforms that we support, increasing our emphasis on 3G and
smartphone devices and maintaining our focus on CDMA and iDEN.
We are implementing aggressive plans to rationalize both
hardware and software platforms in order to reduce the
complexity of our product platforms and system architectures.
Our hardware platforms will leverage fewer chipset suppliers for
our handsets. In addition, our software platforms will focus on
Android (a Google-developed, royalty-free platform), Windows
Mobile (a Microsoft platform) and P2K (a Motorola internal,
proprietary platform). We will also continue to focus on our
proprietary iDEN technology and the CDMA software platforms.
CDMA and iDEN are technologies in which our segment has
traditionally maintained a strong market share position. Success
in these technologies also aligns with our focus on priority
markets. These steps will provide Mobile Devices with the
ability to streamline our portfolio, emphasizing product
development and innovation, while also addressing the changing
marketplace.


 



As the market evolves to reflect the emergence of converged
wireless devices, mobile internet, social networking, navigation
and messaging, the shift from “voice-centric” devices
to “data-centric” devices is expected to continue.
These devices, which include smartphones, deliver unique
consumer experiences and require complete “end-to-end”
solutions that incorporate various applications and services. By
utilizing the smartphone platforms, we will provide a broad
array of devices, targeted at delivering computer-like
functionality, such as web browsing and email, in both our mid-
and high-tier offerings. Over the next 12 to 18 months our
primary smartphone development will be based on the Android
operating system. As new generations of Windows Mobile enter the
market, we intend to increase our focus on this platform as
well. We will also leverage relationships with partners and
developers in order to provide the necessary applications and
services to support the “end-to-end” solutions desired
by our consumers. We intend to utilize our experience with the
Linux / Java platform and leverage our assets from
previous Linux/Java investments, to deliver compelling
applications and user experiences, such as more highly
integrated social networking experiences.


 



In addition to our portfolio streamlining and enhancement
efforts, over the next year we will also increase our focus in
priority markets. These markets will include North America,
Latin America and parts of Asia, including China. Historically,
these are regions in which we have experienced strong market
share and brand position. Additionally, these regions have
represented a significant portion of the segment’s overall
business. We will also continue to leverage our brand position
in these markets. In other geographies, we will prioritize and
make








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investments commensurate with the competitiveness of our
portfolio. Longer term, we plan to compete in all major markets.


 



Along with our mobile handset initiatives, we have also
increased focus in our accessories portfolio to deliver complete
mobile experiences and to complement the features and
functionalities of wireless handsets. Expanding our accessory
compatibility across all brands of wireless handsets and
Bluetooth-enabled devices, as well as into spaces such as
navigation, will provide greater opportunities for growth.


 



We continue to invest in next-generation technologies for
wireless devices based on WiMAX, High-Speed Downlink Packet
Access (“HSDPA”) and Long-Term Evolution
(“LTE”). We believe a strong intellectual property
portfolio is critical to our long-term success and to ensuring
that we maintain a favorable strategic position that demonstrate
unique experiences and value for consumers. In application
services, we continue to work with third parties to improve upon
and develop our services and applications, which will deliver
rich experiences to the customer. Motorola is committed to
investing in evolving technologies to ensure that we continue to
deliver enhanced and differentiated wireless handset experiences
to consumers.


 




Our Strategy
 
The Home and Networks Mobility segment is focused on leadership in next-generation broadband solutions to accelerate the delivery of personal media experiences. Key elements in the segment’s strategy include: (i) providing for seamless convergence of services and applications across delivery platforms within the home and across wireline and wireless networks, (ii) innovating and optimizing our end-to-end network portfolio, and (iii) developing new services that leverage our platforms to provide revenue generating applications and services to our operator customers while enabling consumers to experience media mobility. As part of our strategy, we have made and will continue to make strategic acquisitions.
 
In the home business, we are focused on accelerating the rate of digital penetration by broadband operators in North America through an enhanced suite of digital entertainment devices. These products include basic models supporting the industry movement to all-digital delivery and advanced units supporting HD/DVR functions, as well as whole home video networking. We continue to invest to differentiate our products and services and add value for our customers in areas of software and applications, content on-demand and targeted advertising.
 
We are capitalizing on telecom operators decisions to offer IPTV to their subscribers globally, with products that support delivery of video content using both copper-outside-plant and fiber-to-the-premises (“FTTP”) networks. The segment continues to provide video infrastructure, FTTP access network equipment, advanced digital entertainment devices and IP interactive set-tops to leading telecommunication companies around the world. During 2008, we completed the acquisition of the set-top box and associated chipset assets of Zhejung Dahua Digital Technology Co., LTD and Hangzhou Image Silicon, known collectively as Dahua Digital to increase our position in the rapidly growing cable market in China. We are also an industry leader in broadband data and voice products. We are delivering DOCSIS 3.0 channel bonding on our cable modem termination systems (“CMTS”) and cable modems, and commercially deploying our Gigabit PON platform.
 
In the networks business, the segment provides equipment and services to over 125 GSM, CDMA, and iDEN networks globally. The segment is investing to be a leader in next-generation wireless broadband technologies with its WiMAX and LTE systems. WiMAX and LTE are evolved wireless broadband technologies that enable operators to provide improved data performance at lower operating cost. These technologies offer similar advantages for existing operators and emerging broadband service providers and vary in selection depending on the desired application and available spectrum. In 2008, the segment delivered WiMAX network equipment to over 25 WiMAX networks throughout the world. In addition, at the end of 2008, the segment was participating in over


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20 WiMAX trials globally, representing new business opportunities in 2009. As a leader in the baseline OFDM technology used for WiMAX, the segment is leveraging this expertise to accelerate our LTE product offering which will support both frequency division duplex (“FDD”) and time division duplex (“TDD”) modes. The LTE standard was ratified in December 2008, enabling operators and vendors to accelerate testing and deployment. The segment is participating in the LTE system architecture evolution trial initiative.
 
Our
Strategy



 



The Home and Networks Mobility segment is focused on leadership
in next-generation broadband solutions to accelerate the
delivery of personal media experiences. Key elements in the
segment’s strategy include: (i) providing for seamless
convergence of services and applications across delivery
platforms within the home and across wireline and wireless
networks, (ii) innovating and optimizing our end-to-end
network portfolio, and (iii) developing new services that
leverage our platforms to provide revenue generating
applications and services to our operator customers while
enabling consumers to experience media mobility. As part of our
strategy, we have made and will continue to make strategic
acquisitions.


 



In the home business, we are focused on accelerating the rate of
digital penetration by broadband operators in North America
through an enhanced suite of digital entertainment devices.
These products include basic models supporting the industry
movement to all-digital delivery and advanced units supporting
HD/DVR functions, as well as whole home video networking. We
continue to invest to differentiate our products and services
and add value for our customers in areas of software and
applications, content on-demand and targeted advertising.


 



We are capitalizing on telecom operators decisions to offer IPTV
to their subscribers globally, with products that support
delivery of video content using both copper-outside-plant and
fiber-to-the-premises (“FTTP”) networks. The segment
continues to provide video infrastructure, FTTP access network
equipment, advanced digital entertainment devices and IP
interactive set-tops to leading telecommunication companies
around the world. During 2008, we completed the acquisition of
the set-top box and associated chipset assets of Zhejung Dahua
Digital Technology Co., LTD and Hangzhou Image Silicon, known
collectively as Dahua Digital to increase our position in the
rapidly growing cable market in China. We are also an industry
leader in broadband data and voice products. We are delivering
DOCSIS 3.0 channel bonding on our cable modem termination
systems (“CMTS”) and cable modems, and commercially
deploying our Gigabit PON platform.


 



In the networks business, the segment provides equipment and
services to over 125 GSM, CDMA, and iDEN networks globally. The
segment is investing to be a leader in next-generation wireless
broadband technologies with its WiMAX and LTE systems. WiMAX and
LTE are evolved wireless broadband technologies that enable
operators to provide improved data performance at lower
operating cost. These technologies offer similar advantages for
existing operators and emerging broadband service providers and
vary in selection depending on the desired application and
available spectrum. In 2008, the segment delivered WiMAX network
equipment to over 25 WiMAX networks throughout the world. In
addition, at the end of 2008, the segment was participating in
over








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20 WiMAX trials globally, representing new business
opportunities in 2009. As a leader in the baseline OFDM
technology used for WiMAX, the segment is leveraging this
expertise to accelerate our LTE product offering which will
support both frequency division duplex (“FDD”) and
time division duplex (“TDD”) modes. The LTE standard
was ratified in December 2008, enabling operators and vendors to
accelerate testing and deployment. The segment is participating
in the LTE system architecture evolution trial initiative.


 




Our Strategy
 
The segment’s strategy is to maintain our global leadership positions in the government and public safety and commercial enterprise markets through the continued delivery of mobile products and services and systems that meet our customers’ demand for real-time information everywhere.
 
Our strategy in the government and public safety market is to enable our customers to focus on their missions, not the technology. This is accomplished by providing mission-critical systems, seamless connectivity through highly reliable voice and data networks and a suite of advanced applications that provide real-time information to end users. Key objectives in maintaining our leadership position include: (i) continuing investment in our analog radio portfolio while leading the ongoing migration to digital products, (ii) leveraging our wireless broadband portfolio to drive growth and enter new markets, (iii) managing the potential public/private convergence of


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700MHz public safety systems in the U.S. and digital dividend spectrum worldwide, and (iv) continuing to lead the market in APCO 25 and TETRA standards-based voice and data networking systems around the world. We continue to actively manage our portfolio, investing to expand into attractive, complementary markets, and divesting non-strategic businesses.
 
In the commercial enterprise market, our approach is to deliver products and services that are designed to empower the mobile workforce to increase productivity, drive cost effectiveness, and promote faster execution of critical business processes. Our solutions architecture focuses on three areas: (i) portfolio of devices and applications that provide real time information at the point of business activity, (ii) enterprise wireless networks that allocate seamless connectivity inside and outside the enterprise, and (iii) a set of management, security and mobility tools that provide a controlled deployment of the enterprise mobility applications.
 
Our
Strategy



 



The segment’s strategy is to maintain our global leadership
positions in the government and public safety and commercial
enterprise markets through the continued delivery of mobile
products and services and systems that meet our customers’
demand for real-time information everywhere.


 



Our strategy in the government and public safety market is to
enable our customers to focus on their missions, not the
technology. This is accomplished by providing mission-critical
systems, seamless connectivity through highly reliable voice and
data networks and a suite of advanced applications that provide
real-time information to end users. Key objectives in
maintaining our leadership position include: (i) continuing
investment in our analog radio portfolio while leading the
ongoing migration to digital products, (ii) leveraging our
wireless broadband portfolio to drive growth and enter new
markets, (iii) managing the potential public/private
convergence of








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12




700MHz public safety systems in the U.S. and digital
dividend spectrum worldwide, and (iv) continuing to lead
the market in APCO 25 and TETRA standards-based voice and data
networking systems around the world. We continue to actively
manage our portfolio, investing to expand into attractive,
complementary markets, and divesting non-strategic businesses.


 



In the commercial enterprise market, our approach is to deliver
products and services that are designed to empower the mobile
workforce to increase productivity, drive cost effectiveness,
and promote faster execution of critical business processes. Our
solutions architecture focuses on three areas:
(i) portfolio of devices and applications that provide real
time information at the point of business activity,
(ii) enterprise wireless networks that allocate seamless
connectivity inside and outside the enterprise, and (iii) a
set of management, security and mobility tools that provide a
controlled deployment of the enterprise mobility applications.


 




These excerpts taken from the MOT 10-K filed Feb 28, 2008.
Our Strategy
 
Motorola has been a leading provider of mission-critical systems in the government and public safety market worldwide for more than 65 years. The acquisition of Symbol is the cornerstone of the segment’s strategy to expand its leadership into the commercial enterprise market. We are using our combined scale to maintain and expand our leadership position in these markets worldwide by uniting the two companies’ adjacent assets, intellectual property, customer and supplier bases, and industry-leading products. The combination of our direct sales and indirect channel partners provides significant distribution advantages in each of the markets we serve.


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In the government and public safety market, our objective is to maintain our leading position as the market and technology evolves. Key strategies include: (i) continuing investment in our analog radio portfolio while leading the ongoing migration to digital products, (ii) leveraging our wireless broadband portfolio to drive growth and enter new markets, (iii) managing the anticipated public/private convergence planned for potential 700MHz public safety systems in the U.S., and (iv) continuing to lead the market for APCO 25 and TETRA standards-based voice and data networking systems around the world.
 
In the commercial enterprise market, our strategy is to deliver products and solutions that are designed to increase cost effectiveness, enhance efficiency and promote faster execution of critical business processes. Key strategies include offering a comprehensive portfolio of products and services to help businesses: (i) streamline their supply chains, (ii) improve customer service in the field, (iii) increase data collection accuracy, and (iv) enhance worker productivity.
 
Our
Strategy



 



Motorola has been a leading provider of mission-critical systems
in the government and public safety market worldwide for more
than 65 years. The acquisition of Symbol is the cornerstone
of the segment’s strategy to expand its leadership into the
commercial enterprise market. We are using our combined scale to
maintain and expand our leadership position in these markets
worldwide by uniting the two companies’ adjacent assets,
intellectual property, customer and supplier bases, and
industry-leading products. The combination of our direct sales
and indirect channel partners provides significant distribution
advantages in each of the markets we serve.





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12



 



In the government and public safety market, our objective is to
maintain our leading position as the market and technology
evolves. Key strategies include: (i) continuing investment
in our analog radio portfolio while leading the ongoing
migration to digital products, (ii) leveraging our wireless
broadband portfolio to drive growth and enter new markets,
(iii) managing the anticipated public/private convergence
planned for potential 700MHz public safety systems in the U.S.,
and (iv) continuing to lead the market for APCO 25 and
TETRA standards-based voice and data networking systems around
the world.


 



In the commercial enterprise market, our strategy is to deliver
products and solutions that are designed to increase cost
effectiveness, enhance efficiency and promote faster execution
of critical business processes. Key strategies include offering
a comprehensive portfolio of products and services to help
businesses: (i) streamline their supply chains,
(ii) improve customer service in the field,
(iii) increase data collection accuracy, and
(iv) enhance worker productivity.


 




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