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These excerpts taken from the NDAQ 10-K filed Feb 27, 2009. Advertising Costs
We expense advertising costs, which include media advertising and production costs, in the periods in which the costs are incurred. Media advertising and production costs included as marketing and advertising expense in the Consolidated Statements of Income totaled $6.6 million in 2008 and $11.9 million for both 2007 and 2006.
Advertising Costs
We expense advertising costs, which include media
This excerpt taken from the NDAQ 10-Q filed Nov 7, 2008. Advertising Costs We expense advertising costs, which include media advertising and production costs, in the periods in which the costs are incurred. This excerpt taken from the NDAQ 10-Q filed Aug 8, 2008. Advertising Costs We expense advertising costs, which include media advertising and production costs, in the periods in which the costs are incurred. This excerpt taken from the NDAQ 8-K filed Aug 1, 2008. 20. Advertising Costs The Exchange expenses advertising costs as incurred. Advertising expense was $50,000 and $7,000 through March 31, 2008 and 2007, respectively. (Continued)
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NOTE B - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES - Continued
This excerpt taken from the NDAQ 10-Q filed May 9, 2008. Advertising Costs We expense advertising costs, which include media advertising and production costs, in the periods in which the costs are incurred. These excerpts taken from the NDAQ 10-K filed Feb 25, 2008. Advertising Costs
We expense advertising costs, which include media advertising and production costs, in the periods in which the costs are incurred. Media advertising and production costs included as marketing and advertising expense in the Consolidated Statements of Income totaled $11.9 million for both 2007 and 2006 and $3.7 million for 2005.
Advertising Costs We expense advertising costs, which include media advertising and production
This excerpt taken from the NDAQ 8-K filed Feb 20, 2008. 20. Advertising costs PHLX expenses advertising costs as incurred. Advertising expense was approximately $100,000 and $61,000 for the nine months ended September 30, 2007 and 2006, respectively. This excerpt taken from the NDAQ 10-K filed Feb 28, 2007. Advertising Costs
We expense advertising costs, which include media advertising and production costs, in the periods in which the costs are incurred. Media advertising and production costs included as marketing and advertising expense in the Consolidated Statements of Income totaled $11.9 million for the year ended December 31, 2006, $3.7 million for the year ended December 31, 2005 and $6.3 million for the year ended December 31, 2004.
F-14
Table of ContentsThe Nasdaq Stock Market, Inc.
Notes to Consolidated Financial Statements—(Continued)
This excerpt taken from the NDAQ 10-K filed Mar 15, 2006. Advertising Costs
Nasdaq expenses advertising costs, which include media advertising and production costs, in the periods in which the costs are incurred. Media advertising and production costs included as marketing and advertising expense in the Consolidated Statements of Income totaled $3.7 million, $6.3 million and $9.7 million for the year ended December 31, 2005, 2004 and 2003, respectively.
This excerpt taken from the NDAQ 10-K filed Mar 14, 2005. Advertising Costs
Nasdaq expenses advertising costs, which include media advertising and production costs, in the periods in which the costs are incurred. Media advertising and production costs included as marketing and advertising expense in the Consolidated Statements of Income totaled $6.3 million, $9.7 million and $13.4 million for the years ended December 31, 2004, 2003 and 2002, respectively.
F-12
Table of ContentsThe Nasdaq Stock Market, Inc.
Notes to Consolidated Financial Statements—(Continued)
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