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NDAQ » Topics » Damage to the combined companys reputation could have a material adverse effect on its businesses.

This excerpt taken from the NDAQ 8-K filed Feb 20, 2008.

Damage to the combined company’s reputation could have a material adverse effect on its businesses.

One of the combined company’s competitive strengths will be its strong reputation and brand name. Various issues may give rise to reputational risk, including issues relating to:

 

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the representation of the combined company’s business in the media;

 

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the accuracy of the combined company’s financial statements and other financial and statistical information;

 

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the quality of the combined company’s corporate governance structure; and

 

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the quality of the combined company’s products, including the reliability of its transaction-based business, the accuracy of the quote and trade information provided by its market information services business and the accuracy of calculations used by its financial products business for indexes and unit investment trusts.

Damage to the combined company’s reputation could cause some issuers not to list their securities on the combined company’s exchanges, as well as reduce the trading volume on the combined company’s exchanges or cause it to lose customers in its market information services or financial products businesses. This, in turn, may have a material adverse effect on the combined company’s business, financial condition and operating results.

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