The NG2 Group is a distinct leader of the Polish retail footwear market and one of the biggest shoe manufacturer in Poland. NG2 S.A. is noted on the Warsaw Stock Exchange since 2004. The company`s headquarters is located in Polkowice. The Group supplies its products to wide range of consumers from demanding customers of trendy boutiques via medium segment customers for whom the quality/price ratio plays significant role to not very well-off customers searching of reasonably priced quality footwear. The strategy of the brand diversification is reflected in three autonomic distribution channels through chain of official stores of CCC, footwear shops of BOTI and QUAZI boutiques. As per late March 2009, the NG2 Group owned a chain of 614 stores including: 229 CCC stores, 29 CCC stores in the Czech Republic, 34 own Quazi boutiques and 164 own Boti shops, 85 franchise stores and 73 franchise Boti shops. During the course of one year, the company offers more than 2.500 patterns of footwear. The Group also owns more than 67 brand names e.g. Lasocki.