DailyFinance  Apr 9  Comment 
Natus Medical Incorporated (NASDAQ: BABY) today announced that the Company will release its 2014 first quarter financial results before the market opens on Wednesday, April 23. Natus management will host an ...
SeekingAlpha  Jan 29  Comment 
Natus Medical (BABY) Q4 2013 Earnings Call January 29, 2014 11:00 am ET Executives James B. Hawkins - Chief Executive Officer, President and Director Jonathan A. Kennedy - Chief Financial Officer, Principal Accounting Officer and...
StreetInsider.com  Jan 29  Comment 
Visit StreetInsider.com at http://www.streetinsider.com/Earnings/Natus+Medical%2C+Inc.+%28BABY%29+Tops+Q4+EPS+by+5c%3B+Keeps+Flat+Revs+Outlook+for+FY14/9099086.html for the full story.
SeekingAlpha  Jan 22  Comment 
By Zacks Investment Research: Earnings estimates continue to rise for Natus Medical (BABY) after management delivered bullish guidance for 2014. It is a Zacks Rank #1 (Strong Buy) stock. While shares might seem expensive at first glance at more...
DailyFinance  Jan 13  Comment 
Natus Medical Incorporated (NASDAQ:BABY) today announced its financial guidance for the first quarter and full year 2014. For the full year 2014, the Company expects to report revenue of $345 million to $350 million and...
StreetInsider.com  Jan 13  Comment 
Visit StreetInsider.com at http://www.streetinsider.com/Guidance/Natus+Medical+%28BABY%29+Guides+Mixed+Q1%2C+FY14+EPS/9047695.html for the full story.
DailyFinance  Jan 8  Comment 
Natus Medical Incorporated (NASDAQ: BABY) today announced that the Company will to release its 2013 fourth quarter financial results before the market opens on Wednesday, January 29, 2014. Natus management will host an...
DailyFinance  Jan 6  Comment 
Natus Medical Incorporated (Nasdaq:BABY) today announced that Jim Hawkins, President and Chief Executive Officer and Jonathan Kennedy, Sr. Vice-President and Chief Financial Officer, will present at the J.P. Morgan 32nd Annual...
SeekingAlpha  Nov 28  Comment 
By Andy Batts: With the macroeconomic recovery worldwide, birth rates have started to improve substantially and are gradually returning to historical levels. Hospitals are again making the nursery and the NICU (neonatal intensive care unit) their...
Benzinga  Nov 13  Comment 
Natus Medical (NASDAQ: BABY) shares gained 1.57% to touch a new 52-week high of $21.41. Natus Medical's PEG ratio is 1.21. Motorcar Parts of America (NASDAQ: MPAA) shares rose 4.52% to reach a new 52-week high of $17.33. Motorcar Parts of...


Natus Medical Incorporated (BABY) is a provider of healthcare products used for the screening, detection, treatment, monitoring and tracking of common medical ailments. The company makes these products under three divisions that focus on specific segments of the market: newborn care, hearing, and neurology. [1] Although most of the products that Natus makes are not over-the-counter, the company must go through the long and difficult process of having its products approved. This is a source of uncertainty and concern throughout the healthcare industry.

Business Growth

Since healthcare products are bought out of necessity rather than luxury, the healthcare products industry is less susceptible to recessions such as the 2008 Financial Crisis. However, the industry is subject to the rapid rise in demand following recessions. Although Natus Medical improved its revenue and operating income between 2008 and 2009 by a nominal amount, the company improved its revenue by 31% between 2009 and 2010.[2]

Key Trends and Forces

Product Development

Developing a new product is a time-consuming and costly endeavor. For healthcare products, hundreds of thousands of designs and prototypes must be screened to identify a handful of potential successes. Even fewer of these candidates are found to be acceptably effective at identifying a disease. The equipment must then pass strict safety standards in several series of clinical trials. Throughout this process, any number of failures can occur. In particular, if the FDA disapproves a certain product, the company's stock may plummet immediately since the Research and Development Expense might have potentially have 0% return on investment or even cause substantial losses.

Health insurance

Changes in health care coverage may impact sales. If an insurance program changes its policies and removes coverage for a certain treatment, less patients will elect to obtain treatment, reducing demand for healthcare equipment and reducing sales for Natus. In general, insurance programs are more likely to cover essential expenses, such as heart disease medication, and less likely to cover nonessential expenses, such as sleep disorders.


Natus has a niche in the healthcare product industry, focusing on creating equipment that detects problems most pertinent to infants. However, there is still some competition from bigger manufacturers such as JOHNSON & JOHNSON (JNJ) that make a wide variety of products. There are also a variety of smaller companies such as Welch Allyn and Astro-Med (ALOT) that compete more directly with Natus.


  1. Reuters: Company Profile - BABY
  2. Wikinvest SEC Files: BABY 2010 10-K, Item 6
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