Netflix is the largest online rental service in the market with over 10 million subscribers and a library of over 90,000 titles. They enjoy a significant advantage in market share over their closest competitor, Blockbuster.
Subscriber levels have grown every year since Netflix's inception. Their churn rate has been decreasing in recent years, which is a sign that their customers are quite satisfied with their product.
Created when NASDAQ:NFLX was $100.17 | Edit | History
Outstanding consumer value, and no long term comittments. DVD turn-around mail service a few days, making it possible to view two movies per week (one at a time) for only $9 a month and NO late fee structure. Blockbuster can still crush consumers with late fees on its current plan, and the low quality cable on-demand movie feature is more expensive than renting at Blockbuster. Netflix "free" streaming quality on PS3 and XBox is outstanding with broadband cable - even at 720p. Watch for cable companies limiting bandwidth down the road, could be a killer.
