This excerpt taken from the NFLX DEF 14A filed Mar 31, 2006.
COMPARISON OF TOTAL CUMULATIVE STOCKHOLDER RETURN
The following graph compares the total cumulative stockholder return on the Companys common stock with the total cumulative return of the Nasdaq Composite Index and the Philadelphia Thestreet.com Internet Sector Index for the period beginning on May 23, 2002, the date of the Companys initial public offering, through December 31, 2005. Total cumulative stockholder return assumes $100 invested at the beginning of the period in the Companys common stock, the stocks represented in the Nasdaq Composite Index and the stocks represented in the Philadelphia Thestreet.com Internet Sector Index, respectively. The Philadelphia Thestreet.com Internet Sector Index is an equal-dollar-weighted index composed of 23 leading companies involved in Internet commerce, service and software. Historical stock price performance should not be relied upon as an indication of future stock price performance: