|
|
![]() | ![]() | ![]() | ![]() |
NFLX » Topics » We intend to rely on a number of partners to deliver our Internet delivered content to various devices.These excerpts taken from the NFLX 10-K filed Feb 28, 2008. We intend to rely on a number of partners to deliver our Internet delivered content to various devices. We currently offer Internet delivered content only to PCs. We intend to broaden the distribution capability of our instant-watching feature to other platforms and partners over time. In January 2008, we announced our development arrangement with LG Electronics. While the terms of this arrangement have not been finalized, we anticipate developing, in conjunction with LG, a set-top box device that will enable our instant-watching feature to be viewed directly through subscribers televisions. We intend to enter other deals with additional partners for distribution of our content to various devices. If we are not successful in creating these relationships, or if we encounter technological, content licensing or other impediments, our ability to grow our instant-watching feature could be adversely impacted. We intend to rely on a number of partners to deliver our Internet delivered content to various devices. STYLE="margin-top:6px;margin-bottom:0px; text-indent:4%">We currently offer Internet delivered content only to PCs. We intend to broaden the distribution capability of our instant-watching feature to otherplatforms and partners over time. In January 2008, we announced our development arrangement with LG Electronics. While the terms of this arrangement have not been finalized, we anticipate developing, in conjunction with LG, a set-top box device that will enable our instant-watching feature to be viewed directly through subscribers televisions. We intend to enter other deals with additional partners for distribution of our content to various devices. If we are not successful in creating these relationships, or if we encounter technological, content licensing or other impediments, our ability to grow our instant-watching feature could be adversely impacted. FACE="Times New Roman" SIZE="2">If we experience increased demand for titles which we are unable to offset with increased subscriber retention or operating margins, our operating results may be adversely affected. STYLE="margin-top:6px;margin-bottom:0px; text-indent:4%">With our unlimited plans, there is no established limit to the number of movies that subscribers may rent on DVD or, as we recently announced, watchthrough our instant-watching feature. We are continually adjusting our service in ways that may impact subscriber movie usage. Such adjustments include new Web site features and merchandising practices, computer-based instant watching of select titles through our instant-watching feature, an expanded DVD distribution network and software and process changes. In addition, demand for titles may increase for a variety of reasons beyond our control, including promotion by studios and seasonal variations or shifts in consumer movie watching. If our subscriber retention does not increase or our operating margins do not improve to
12 Table of Contents | EXCERPTS ON THIS PAGE:
|
| |||||||