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This excerpt taken from the NFLX 8-K filed Sep 21, 2009. Part A
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These excerpts taken from the NFLX 10-K filed Feb 25, 2009. PART I SIZE="2">Forward-Looking Statements This Annual Report on Form 10-K contains forward-looking statements within the meaning of the
With more than 10 million
comparison, the 12,000 content choices available for streaming are relatively limited. We expect to substantially broaden the content choices as more content becomes available to us. Until such time, by bundling DVD and streaming as part of the Netflix subscription, we are able to offer subscribers a uniquely comprehensive selection of movies for one low monthly price. We believe this creates a competitive advantage as compared to a streaming only subscription service. This advantage will diminish over time as more content becomes available over the Internet from competing services, by which time we expect to have further developed our other advantages such as brand, distribution, and our proprietary merchandising platform. Despite the growing popularity of Internet delivered content, we expect that the standard definition DVD, along with its high definition successor, Blu-ray, (collectively referred to in this Annual Report as DVD) will continue to be the primary means by which most Netflix subscribers view content for the foreseeable future. However, at some point in the future, we expect that Internet delivery of content to the home will surpass DVD. STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%">We promote our service to consumers through various marketing programs, including online promotions, television and radio advertising, package inserts, direct mail and other promotions with third parties. These programs encourage consumers to subscribe to our service and may include a free trial period. At the end of the free trial period, subscribers are automatically enrolled as paying subscribers, unless they cancel their subscription. All paying subscribers are billed monthly in advance.
1 Table of ContentsWe stock over 100,000 DVD titles. We have established revenue sharing relationships with several studios return service to our subscribers. We are focused on growing our subscriber base and revenues and utilizing our proprietary technology to We are Motion pictures, including movies create two primary challenges for consumers in selecting titles. First, despite the large number of available titles on DVD, existing Second, even when consumers have access to the vast number of titles available, they generally have limited means to 2 Table of ContentsPART I SIZE="2">Forward-Looking Statements This Annual Report on Form 10-K contains forward-looking statements within the meaning of the
With more than 10 million
comparison, the 12,000 content choices available for streaming are relatively limited. We expect to substantially broaden the content choices as more content becomes available to us. Until such time, by bundling DVD and streaming as part of the Netflix subscription, we are able to offer subscribers a uniquely comprehensive selection of movies for one low monthly price. We believe this creates a competitive advantage as compared to a streaming only subscription service. This advantage will diminish over time as more content becomes available over the Internet from competing services, by which time we expect to have further developed our other advantages such as brand, distribution, and our proprietary merchandising platform. Despite the growing popularity of Internet delivered content, we expect that the standard definition DVD, along with its high definition successor, Blu-ray, (collectively referred to in this Annual Report as DVD) will continue to be the primary means by which most Netflix subscribers view content for the foreseeable future. However, at some point in the future, we expect that Internet delivery of content to the home will surpass DVD. STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%">We promote our service to consumers through various marketing programs, including online promotions, television and radio advertising, package inserts, direct mail and other promotions with third parties. These programs encourage consumers to subscribe to our service and may include a free trial period. At the end of the free trial period, subscribers are automatically enrolled as paying subscribers, unless they cancel their subscription. All paying subscribers are billed monthly in advance.
1 Table of ContentsWe stock over 100,000 DVD titles. We have established revenue sharing relationships with several studios return service to our subscribers. We are focused on growing our subscriber base and revenues and utilizing our proprietary technology to We are Motion pictures, including movies create two primary challenges for consumers in selecting titles. First, despite the large number of available titles on DVD, existing Second, even when consumers have access to the vast number of titles available, they generally have limited means to 2 Table of ContentsPART I SIZE="2">Forward-Looking Statements This Annual Report on Form 10-K contains forward-looking statements within the meaning of the
With more than 10 million
comparison, the 12,000 content choices available for streaming are relatively limited. We expect to substantially broaden the content choices as more content becomes available to us. Until such time, by bundling DVD and streaming as part of the Netflix subscription, we are able to offer subscribers a uniquely comprehensive selection of movies for one low monthly price. We believe this creates a competitive advantage as compared to a streaming only subscription service. This advantage will diminish over time as more content becomes available over the Internet from competing services, by which time we expect to have further developed our other advantages such as brand, distribution, and our proprietary merchandising platform. Despite the growing popularity of Internet delivered content, we expect that the standard definition DVD, along with its high definition successor, Blu-ray, (collectively referred to in this Annual Report as DVD) will continue to be the primary means by which most Netflix subscribers view content for the foreseeable future. However, at some point in the future, we expect that Internet delivery of content to the home will surpass DVD. STYLE="margin-top:12px;margin-bottom:0px; text-indent:4%">We promote our service to consumers through various marketing programs, including online promotions, television and radio advertising, package inserts, direct mail and other promotions with third parties. These programs encourage consumers to subscribe to our service and may include a free trial period. At the end of the free trial period, subscribers are automatically enrolled as paying subscribers, unless they cancel their subscription. All paying subscribers are billed monthly in advance.
1 Table of ContentsWe stock over 100,000 DVD titles. We have established revenue sharing relationships with several studios return service to our subscribers. We are focused on growing our subscriber base and revenues and utilizing our proprietary technology to We are Motion pictures, including movies create two primary challenges for consumers in selecting titles. First, despite the large number of available titles on DVD, existing Second, even when consumers have access to the vast number of titles available, they generally have limited means to 2 Table of ContentsPART II
Our common stock has traded on the NASDAQ Global Select Market and its predecessor, the NASDAQ National Market, under the symbol NFLX since our initial public offering on May 23, 2002. The following table sets forth the intraday high and low sales prices per share of our common stock for the periods indicated, as reported by the NASDAQ Global Select Market.
As of February 17, 2009, there were approximately 171 stockholders of record of our common stock, although there is a significantly larger number of beneficial owners of our common stock. We have not declared or paid any cash dividends, and we have no present intention of paying any cash dividends in the foreseeable future.
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Table of ContentsPART II
Our common stock has traded on the NASDAQ Global Select Market and its predecessor, the NASDAQ National Market, under the symbol NFLX since our initial public offering on May 23, 2002. The following table sets forth the intraday high and low sales prices per share of our common stock for the periods indicated, as reported by the NASDAQ Global Select Market.
As of February 17, 2009, there were approximately 171 stockholders of record of our common stock, although there is a significantly larger number of beneficial owners of our common stock. We have not declared or paid any cash dividends, and we have no present intention of paying any cash dividends in the foreseeable future.
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Table of ContentsPART II
our initial public offering on May 23, 2002. The following table sets forth the intraday high and low sales prices per share of our common stock for the periods indicated, as reported by the NASDAQ Global Select Market. STYLE="font-size:12px;margin-top:0px;margin-bottom:0px">
As of February 17, 2009, there were approximately 171 stockholders of record of our common We have not declared or paid any cash
22 Table of ContentsPART II
our initial public offering on May 23, 2002. The following table sets forth the intraday high and low sales prices per share of our common stock for the periods indicated, as reported by the NASDAQ Global Select Market. STYLE="font-size:12px;margin-top:0px;margin-bottom:0px">
As of February 17, 2009, there were approximately 171 stockholders of record of our common We have not declared or paid any cash
22 Table of ContentsPART II
our initial public offering on May 23, 2002. The following table sets forth the intraday high and low sales prices per share of our common stock for the periods indicated, as reported by the NASDAQ Global Select Market. STYLE="font-size:12px;margin-top:0px;margin-bottom:0px">
As of February 17, 2009, there were approximately 171 stockholders of record of our common We have not declared or paid any cash
22 Table of ContentsPART III
Information regarding our directors and executive officers is incorporated by reference from the information contained under the sections Proposal One: Election of Directors, Section 16(a) Beneficial Ownership Compliance and Code of Ethics in our Proxy Statement for the Annual Meeting of Stockholders.
Information required by this item is incorporated by reference from information contained under the section Compensation of Executive Officers and Other Matters in our Proxy Statement for the Annual Meeting of Stockholders.
Information required by this item is incorporated by reference from information contained under the sections Security Ownership of Certain Beneficial Owners and Management and Equity Compensation Plan Information in our Proxy Statement for the Annual Meeting of Stockholders.
Information required by this item is incorporated by reference from information contained under the section Certain Relationships and Related Transactions and Director Independence in our Proxy Statement for the Annual Meeting of Stockholders.
Information with respect to principal independent registered public accounting firm fees and services is incorporated by reference from the information under the caption Proposal Two: Ratification of Appointment of Independent Registered Public Accounting Firm in our Proxy Statement for the Annual Meeting of Stockholders.
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Table of ContentsPART III
Information regarding our directors and executive officers is incorporated by reference from the information contained under the sections Proposal One: Election of Directors, Section 16(a) Beneficial Ownership Compliance and Code of Ethics in our Proxy Statement for the Annual Meeting of Stockholders.
Information required by this item is incorporated by reference from information contained under the section Compensation of Executive Officers and Other Matters in our Proxy Statement for the Annual Meeting of Stockholders.
Information required by this item is incorporated by reference from information contained under the sections Security Ownership of Certain Beneficial Owners and Management and Equity Compensation Plan Information in our Proxy Statement for the Annual Meeting of Stockholders.
Information required by this item is incorporated by reference from information contained under the section Certain Relationships and Related Transactions and Director Independence in our Proxy Statement for the Annual Meeting of Stockholders.
Information with respect to principal independent registered public accounting firm fees and services is incorporated by reference from the information under the caption Proposal Two: Ratification of Appointment of Independent Registered Public Accounting Firm in our Proxy Statement for the Annual Meeting of Stockholders.
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Table of ContentsPART III
SIZE="2">Information regarding our directors and executive officers is incorporated by reference from the information contained under the sections Proposal One: Election of Directors, Section 16(a) Beneficial Ownership
Information required by
Beneficial Owners and Management and Equity Compensation Plan Information in our Proxy Statement for the Annual Meeting of Stockholders.
FACE="Times New Roman" SIZE="2">Information required by this item is incorporated by reference from information contained under the section Certain Relationships and Related Transactions and Director Independence in our Proxy
Information
42 Table of ContentsPART III
SIZE="2">Information regarding our directors and executive officers is incorporated by reference from the information contained under the sections Proposal One: Election of Directors, Section 16(a) Beneficial Ownership
Information required by
Beneficial Owners and Management and Equity Compensation Plan Information in our Proxy Statement for the Annual Meeting of Stockholders.
FACE="Times New Roman" SIZE="2">Information required by this item is incorporated by reference from information contained under the section Certain Relationships and Related Transactions and Director Independence in our Proxy
Information
42 Table of ContentsPART III
SIZE="2">Information regarding our directors and executive officers is incorporated by reference from the information contained under the sections Proposal One: Election of Directors, Section 16(a) Beneficial Ownership
Information required by
Beneficial Owners and Management and Equity Compensation Plan Information in our Proxy Statement for the Annual Meeting of Stockholders.
FACE="Times New Roman" SIZE="2">Information required by this item is incorporated by reference from information contained under the section Certain Relationships and Related Transactions and Director Independence in our Proxy
Information
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