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This excerpt taken from the NFLX 10-K filed Mar 16, 2006. Studio Intangible Assets
During 2000, in connection with revenue sharing agreements with three studios, the Company agreed to issue each studio an equity interest equal to 1.204 percent of the Companys fully diluted equity securities outstanding in the form of Series F Non-Voting Convertible Preferred Stock (Series F Preferred Stock). In 2001, in connection with revenue sharing agreements with two additional studios, the Company agreed to issue each studio an equity interest equal to 1.204 percent of the Companys fully diluted equity securities outstanding in the form of Series F Preferred Stock. The Companys obligation to maintain the studios equity interests at 6.02 percent of the Companys fully diluted equity securities outstanding terminated immediately prior to its initial public offering in May 2002. The studios Series F Preferred Stock automatically converted into 3,192,830 shares of common stock upon the closing of the Companys initial public offering.
The Company measured the original issuances and any subsequent adjustments using the fair value of the securities at the issuance and any subsequent adjustment dates. The fair value was recorded as intangible assets with a corresponding credit to additional paid-in capital. The intangible assets are being amortized to cost of subscription revenues ratably over the remaining term of the agreements which initial terms were three to five years. The Studio intangible assets were fully amortized in 2005.
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