QUOTE AND NEWS
Wall Street Journal  Jun 29  Comment 
Nielsen unveiled its first findings on viewership of TV shows on streaming services, according to a presentation the measurement specialist gave to clients that was reviewed by The Wall Street Journal.
MarketWatch  Jun 28  Comment 
Whole Foods Market Inc. said Tuesday that it has partnered with Nielsen Holdings PLC to collect point-of-sale data, consumer insights and industry metrics to map its product categories based on customer preferences. Whole Foods and its suppliers...
Forbes  Jun 28  Comment 
What do Arm & Hammer cat litter, Ben & Jerry’s Cores ice cream, and Milk-Bone Brushing Chews dog treats all share in common? According to a newly released Nielsen report on consumer packaged goods, they are among the 18 brands that have met...
Cloud Computing  Jun 14  Comment 
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at...
The Economic Times  Jun 13  Comment 
In terms of overall awareness, 86 per cent respondents in the study voted Amazon, 82 per cent voted Flipkart and 75 per cent respondents voted Snapdeal.
The Economic Times  Jun 9  Comment 
More than 60% of the dairy whitener business is generated in the North-East, West Bengal and Kerala, according to Nielsen data.
Forbes  Jun 6  Comment 
For the fifth week in a row, Drake’s Views is sitting pretty atop the Billboard 200, unchallenged thus far for the highly-coveted position. The superstar’s latest continues to be massively popular on streaming platforms, where it racks up most...
The Economic Times  Jun 5  Comment 
Digital measurement provided by Nielsen will measure audiences across PC and mobile, providing with key performance metrics such as reach and frequency.
The Economic Times  Jun 3  Comment 
Within organised retail, the Kishore Biyani-owned firm gained 1.7% share, the market researcher Nielsen said.
Benzinga  Jun 1  Comment 
Think the cord-cutting trend was an overblown fad? Think again. According to a Nielsen N.V. (NYSE: NLSN) analysis by Fox Sports, ESPN lost 1.5 million subscribers in a four-month span from February to May of this year. That increases the...




 
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Nielsen Holdings (NYSE:NLSN) is an information and measurement company which sells to its clients media and marketing information about the clients' consumers and their behaviors. Nielsen operates in approximately 100 countries and sells its services throughout these regions. By providing information on what consumers buy and watch, Nielsen helps its clients to more effectively operate. Because the company works heavily through contracts, roughly 70% of the firm's annual revenue is committed before the start of each year.[1]

The company is divided into three main segments. The Buy segment, which constitutes 62% of revenue for 2009, sells retail transactional measurement data. These analytics help companies to manage their brand, understand demand, and establish new products. The Watch segment provides data and analytics to media and advertising companies on television, online, and mobile usage. These analytics inform the advertisers on how to allocate and optimize their spend. This segment represented 34% of the company's total revenue in 2009. Finally, the Expositions segment runs business-to-business trade shows across the United States. This segment has historically run approximately 40 trade shows a year, and its revenue made up 4% of the total revenue for 2009.[2]

The company's initial public offering of stock on the NYSE occurred on January 25, 2011. The company offered 71.4M shares each for $23. This was above the initial price range of $20-$22. This brought the total deal value to $1.6B, making it the largest US IPO deal backed by private equity firms in the last 10 years.. The lead underwriters of the IPO were J P Morgan Chase (JPM) and Morgan Stanley (MS).[3]

In 2009, Nielsen's total annual revenue was $4.8B, which corresponds to essentially no change over 2008. The company's revenue for the first 9 months of 2010 were $3.8B which is above the $3.5B that was reported for the first 9 months of 2009. In terms of net income, Nielsen reported an annual loss for 2009 of $491M. For the first 9 months of 2010, Nielsen reported a net income of $127M. This compares to a net loss of $535M for the same period in 2009[4]


References

  1. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Our Company" pg 1
  2. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Our Segments" pg 2-3
  3. Renaissance Capital - IPO Home "Nielsen prices IPO at $23, above the range" 25 Jan 2010
  4. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Summary Financial and Other Data" pg 11
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