New York Times  Oct 14  Comment 
Instead of toppling NBC’s evening newscast during the week of Sept. 29 for the first time in over 260 weeks, it turns out that NBC News won that week.
Forbes  Oct 14  Comment 
The latest tally of analyst opinions from the major brokerage houses shows that among the components of the S&P 500 index, Nielsen (NLSN) is now the #125 analyst pick, moving up by 1 spot.         This rank is formed by averaging the...
Benzinga  Oct 14  Comment 
FBR Capital upgraded Helmerich & Payne (NYSE: HP) from Market Perform to Outperform. The price target for Helmerich & Payne has been raised from $120 to $108. Helmerich & Payne's shares closed at $78.93 yesterday. Analysts at Barclays upgraded...
Benzinga  Oct 14  Comment 
Analysts at Bernstein upgraded Nielsen Holdings NV (NYSE: NLSN) from Market Perform to Outperform. The price target for Nielsen Holdings has been lowered from $51 to $49. Nielsen Holdings shares have gained 12.62% over the past 52 weeks,...
News.com.au  Oct 12  Comment 
NIELSEN has admitted to errors in its measurement of TV viewing, potentially affecting billions of dollars in advertising spending in the US.
New York Times  Oct 11  Comment 
The mistake raises questions about the company’s increasingly criticized system for measuring TV audiences.
Wall Street Journal  Oct 10  Comment 
TV-ratings tracker Nielsen blamed a software glitch for incorrectly attributing some fall-season ratings.
Forbes  Oct 10  Comment 
In early trading on Friday, shares of Nielsen (NLSN) topped the list of the day's best performing components of the S&P 500 index, trading up 2.5%.  Year to date, Nielsen has lost about 7.8% of its value.
Forbes  Sep 25  Comment 
The most recent short interest data has been released by the NASDAQ for the 09/15/2014 settlement date, which shows a 3,342,072 share decrease in total short interest for Nielsen N.V. (NYSE: NLSN), to 4,757,844, a decrease of 41.26% since...
Wall Street Journal  Sep 23  Comment 
On Monday, Nielsen will launch a long-awaited mobile-TV viewing measurement that will show up in TV networks' ratings, but many broadcasters, cable networks and satellite companies have qualms about it.


Nielsen Holdings (NYSE:NLSN) is an information and measurement company which sells to its clients media and marketing information about the clients' consumers and their behaviors. Nielsen operates in approximately 100 countries and sells its services throughout these regions. By providing information on what consumers buy and watch, Nielsen helps its clients to more effectively operate. Because the company works heavily through contracts, roughly 70% of the firm's annual revenue is committed before the start of each year.[1]

The company is divided into three main segments. The Buy segment, which constitutes 62% of revenue for 2009, sells retail transactional measurement data. These analytics help companies to manage their brand, understand demand, and establish new products. The Watch segment provides data and analytics to media and advertising companies on television, online, and mobile usage. These analytics inform the advertisers on how to allocate and optimize their spend. This segment represented 34% of the company's total revenue in 2009. Finally, the Expositions segment runs business-to-business trade shows across the United States. This segment has historically run approximately 40 trade shows a year, and its revenue made up 4% of the total revenue for 2009.[2]

The company's initial public offering of stock on the NYSE occurred on January 25, 2011. The company offered 71.4M shares each for $23. This was above the initial price range of $20-$22. This brought the total deal value to $1.6B, making it the largest US IPO deal backed by private equity firms in the last 10 years.. The lead underwriters of the IPO were J P Morgan Chase (JPM) and Morgan Stanley (MS).[3]

In 2009, Nielsen's total annual revenue was $4.8B, which corresponds to essentially no change over 2008. The company's revenue for the first 9 months of 2010 were $3.8B which is above the $3.5B that was reported for the first 9 months of 2009. In terms of net income, Nielsen reported an annual loss for 2009 of $491M. For the first 9 months of 2010, Nielsen reported a net income of $127M. This compares to a net loss of $535M for the same period in 2009[4]


  1. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Our Company" pg 1
  2. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Our Segments" pg 2-3
  3. Renaissance Capital - IPO Home "Nielsen prices IPO at $23, above the range" 25 Jan 2010
  4. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Summary Financial and Other Data" pg 11
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