QUOTE AND NEWS
Insurance Journal  Jul 22  Comment 
Flanigan-Leavitt Insurance Agency has hired Kyle Nielsen and Kelley Shewmaker in the firm’s Reno, Nev. office. Nielsen is a sales executive focusing on restaurants, retail, construction and auto repair. Shewmaker is a property/casualty agent....
Financial Times  Jul 13  Comment 
Asia and Latin America launches could lay groundwork for way to measure consumption across devices
Forbes  Jul 9  Comment 
According to a new study, one in six marriages that began in the last three years has resulted from an interaction that started online. At the same time, Nielsen also reports that four out of every five corporations in America are now leveraging...
Motley Fool  Jul 5  Comment 
Nielsen's report portends bad news for companies dependent on the growth of television.
Forbes  Jul 2  Comment 
Streaming is the big winner in Nielsen's Mid-Year charts, along with Taylor Swift and Mark Ronson
MarketWatch  Jun 25  Comment 
If The Nielsen Company started collecting data on Netflix Inc. today, it would be the No. 1 rated distributor within a year.
Benzinga  Jun 25  Comment 
Nielsen NV (NYSE: NLSN) has had nearly a monopoly for decades when it comes to measuring television viewership. But, can the company continue to be a market leader in the age of video streaming? Mitch Barns, Nielsen CEO, was on CNBC recently...
Forbes  Jun 19  Comment 
Instagram has come a long way since its launch in 2010. Now the go-to photo sharing network has over 300 million active uses who post 75 million photos per day. In October 2013, Instagram started to incorporate advertisements in user’s photo...
Market Intelligence Center  Jun 18  Comment 
MarketIntelligenceCenter.com's option-trade picking algorithms have identified an attractive covered-call trade on Nielsen Holdings NV (NLSN). Look at the Aug. '15 $45.00 covered call for a net debit in the $43.62 area. This trade has a duration...




 
TOP CONTRIBUTORS

Nielsen Holdings (NYSE:NLSN) is an information and measurement company which sells to its clients media and marketing information about the clients' consumers and their behaviors. Nielsen operates in approximately 100 countries and sells its services throughout these regions. By providing information on what consumers buy and watch, Nielsen helps its clients to more effectively operate. Because the company works heavily through contracts, roughly 70% of the firm's annual revenue is committed before the start of each year.[1]

The company is divided into three main segments. The Buy segment, which constitutes 62% of revenue for 2009, sells retail transactional measurement data. These analytics help companies to manage their brand, understand demand, and establish new products. The Watch segment provides data and analytics to media and advertising companies on television, online, and mobile usage. These analytics inform the advertisers on how to allocate and optimize their spend. This segment represented 34% of the company's total revenue in 2009. Finally, the Expositions segment runs business-to-business trade shows across the United States. This segment has historically run approximately 40 trade shows a year, and its revenue made up 4% of the total revenue for 2009.[2]

The company's initial public offering of stock on the NYSE occurred on January 25, 2011. The company offered 71.4M shares each for $23. This was above the initial price range of $20-$22. This brought the total deal value to $1.6B, making it the largest US IPO deal backed by private equity firms in the last 10 years.. The lead underwriters of the IPO were J P Morgan Chase (JPM) and Morgan Stanley (MS).[3]

In 2009, Nielsen's total annual revenue was $4.8B, which corresponds to essentially no change over 2008. The company's revenue for the first 9 months of 2010 were $3.8B which is above the $3.5B that was reported for the first 9 months of 2009. In terms of net income, Nielsen reported an annual loss for 2009 of $491M. For the first 9 months of 2010, Nielsen reported a net income of $127M. This compares to a net loss of $535M for the same period in 2009[4]


References

  1. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Our Company" pg 1
  2. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Our Segments" pg 2-3
  3. Renaissance Capital - IPO Home "Nielsen prices IPO at $23, above the range" 25 Jan 2010
  4. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Summary Financial and Other Data" pg 11
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