Forbes  Jun 28  Comment 
Nielsen is teaming up with a radio industry mentoring group for a new program designed to increase the number of women in the ranks of radio programmers.
Insurance Journal  Jun 26  Comment 
Utah officials have reached a $300,000 settlement with a man accused of starting a 2012 fire that led to the evacuation than 1,000 northwestern Utah homes. The Daily Herald reported the Utah County Commission approved the settlement with Kenneth...
Cellular News  Jun 23  Comment 
andnbsp;Nielsen announced it has introduced advertising measurement on YouTube's mobile app with Nielsen Digital Ad Ratings. The service, which expands Nielsen's current measurement coverage of YouTube ads on desktop and mobile web browsers, will...
MarketWatch  Jun 22  Comment 
Nielsen said on Thursday that it is going to start measuring advertisements on YouTube's mobile app. Nielsen already uses its digital ad ratings service for Alphabet Inc.-owned YouTube's desktop and mobile web browsers, but will now include data...
Wall Street Journal  Jun 19  Comment 
NBC News anchor Megyn Kelly’s Sunday evening interview with controversial radio personality Alex Jones drew 3.5 million viewers, according to preliminary Nielsen ratings, falling short of the hype over the broadcast in the preceding days.
Clusterstock  Jun 17  Comment 
There's a new Cheap Trick record out, the group's second in as many years, and I'll just cut to the chase: if rock n' roll is your thing — you know, the real basic stuff — then you've got to cue this sucker up. It's titled "We're All...
Automotive World  Jun 15  Comment 
Oliver Dixon speaks to DTNA’s recently-appointed President and CEO The post Interview: Roger Nielsen, Chief Executive, Daimler Trucks North America appeared first on Automotive World.
CNNMoney.com  Jun 10  Comment 
James Comey's testimony was must-see TV for a wide swath of the country, but the ratings weren't off the charts.
Forbes  May 29  Comment 
Data released by Nielsen for Q4 2016 shows that US adults spend much more time watching video on TV screens than all other types of screens combined.


Nielsen Holdings (NYSE:NLSN) is an information and measurement company which sells to its clients media and marketing information about the clients' consumers and their behaviors. Nielsen operates in approximately 100 countries and sells its services throughout these regions. By providing information on what consumers buy and watch, Nielsen helps its clients to more effectively operate. Because the company works heavily through contracts, roughly 70% of the firm's annual revenue is committed before the start of each year.[1]

The company is divided into three main segments. The Buy segment, which constitutes 62% of revenue for 2009, sells retail transactional measurement data. These analytics help companies to manage their brand, understand demand, and establish new products. The Watch segment provides data and analytics to media and advertising companies on television, online, and mobile usage. These analytics inform the advertisers on how to allocate and optimize their spend. This segment represented 34% of the company's total revenue in 2009. Finally, the Expositions segment runs business-to-business trade shows across the United States. This segment has historically run approximately 40 trade shows a year, and its revenue made up 4% of the total revenue for 2009.[2]

The company's initial public offering of stock on the NYSE occurred on January 25, 2011. The company offered 71.4M shares each for $23. This was above the initial price range of $20-$22. This brought the total deal value to $1.6B, making it the largest US IPO deal backed by private equity firms in the last 10 years.. The lead underwriters of the IPO were J P Morgan Chase (JPM) and Morgan Stanley (MS).[3]

In 2009, Nielsen's total annual revenue was $4.8B, which corresponds to essentially no change over 2008. The company's revenue for the first 9 months of 2010 were $3.8B which is above the $3.5B that was reported for the first 9 months of 2009. In terms of net income, Nielsen reported an annual loss for 2009 of $491M. For the first 9 months of 2010, Nielsen reported a net income of $127M. This compares to a net loss of $535M for the same period in 2009[4]


  1. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Our Company" pg 1
  2. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Our Segments" pg 2-3
  3. Renaissance Capital - IPO Home "Nielsen prices IPO at $23, above the range" 25 Jan 2010
  4. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Summary Financial and Other Data" pg 11
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