QUOTE AND NEWS
Forbes  Mar 2  Comment 
We normally think of Nielsen as the company who kills or spares TV shows using their famous ratings metrics, but the polling agency has many arms, and now one of them has reached into gaming. Nielsen is quite proud of their new gaming-focused...
Market Intelligence Center  Feb 28  Comment 
The 87th Annual Academy Awards or the Oscars 2015 was expected to be one of the largest crowd-pullers in TV audience, riding on the grand success of the 2014 edition hosted by Ellen DeGeneres. However, the latest data from Nielsen N.V. (NLSN)...
Forbes  Feb 18  Comment 
This year’s CBS broadcast of the Grammy Awards featured – as usual - a large number of performances and - not as welcome - some performance issues as well. The digital media picture was bright, with significant increases in views of the live...
Forbes  Feb 12  Comment 
In need of a last minute Valentine’s Day gift that’s sure to get her attention? Consider jerky, the sleeper snack category with double digit growth in the last four years according to Nielsen that has been getting plenty of buzz thanks to a...
Wall Street Journal  Feb 12  Comment 
Nielsen NV posted sluggish revenue growth in its fourth quarter amid foreign currency effects and continued softness in developed markets.
Forbes  Feb 10  Comment 
Better Call Saul, the long-awaited prequel spinoff to AMC's Breaking Bad, set a ratings record on Sunday as the m0st-watched series premiere in cable history in a key demographic, while The Walking Dead mid-season premiere continued its ratings...
TechCrunch  Feb 5  Comment 
 More people than ever are cutting their ties to big cable, and opting to either cut the cord, or just dramatically pare down their cable TV packages. According to Nielsen’s data, the top 40 cable channels have lost an average of 3.2 million...
Wall Street Journal  Feb 5  Comment 
Singapore’ s sovereign-wealth fund GIC Pte. has bought a 5% stake in U.S. information and television ratings company Nielsen NV, in a deal valued at over $800 million.




 
TOP CONTRIBUTORS

Nielsen Holdings (NYSE:NLSN) is an information and measurement company which sells to its clients media and marketing information about the clients' consumers and their behaviors. Nielsen operates in approximately 100 countries and sells its services throughout these regions. By providing information on what consumers buy and watch, Nielsen helps its clients to more effectively operate. Because the company works heavily through contracts, roughly 70% of the firm's annual revenue is committed before the start of each year.[1]

The company is divided into three main segments. The Buy segment, which constitutes 62% of revenue for 2009, sells retail transactional measurement data. These analytics help companies to manage their brand, understand demand, and establish new products. The Watch segment provides data and analytics to media and advertising companies on television, online, and mobile usage. These analytics inform the advertisers on how to allocate and optimize their spend. This segment represented 34% of the company's total revenue in 2009. Finally, the Expositions segment runs business-to-business trade shows across the United States. This segment has historically run approximately 40 trade shows a year, and its revenue made up 4% of the total revenue for 2009.[2]

The company's initial public offering of stock on the NYSE occurred on January 25, 2011. The company offered 71.4M shares each for $23. This was above the initial price range of $20-$22. This brought the total deal value to $1.6B, making it the largest US IPO deal backed by private equity firms in the last 10 years.. The lead underwriters of the IPO were J P Morgan Chase (JPM) and Morgan Stanley (MS).[3]

In 2009, Nielsen's total annual revenue was $4.8B, which corresponds to essentially no change over 2008. The company's revenue for the first 9 months of 2010 were $3.8B which is above the $3.5B that was reported for the first 9 months of 2009. In terms of net income, Nielsen reported an annual loss for 2009 of $491M. For the first 9 months of 2010, Nielsen reported a net income of $127M. This compares to a net loss of $535M for the same period in 2009[4]


References

  1. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Our Company" pg 1
  2. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Our Segments" pg 2-3
  3. Renaissance Capital - IPO Home "Nielsen prices IPO at $23, above the range" 25 Jan 2010
  4. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Summary Financial and Other Data" pg 11
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