QUOTE AND NEWS
The Economic Times  Aug 2  Comment 
According to market researcher Nielsen's data, Mars Chocolate had 48 per cent share on an all-India basis in the category in 2016, moving up from 45.4 per cent a year ago.
SeekingAlpha  Jul 27  Comment 
TechCrunch  Jul 26  Comment 
 As moviemaking becomes as much a science as an art, the moviemakers need to ever-better ways to gauge audience reactions. Did they enjoy it? How much… exactly? At minute 42? A system from Caltech and Disney Research uses a facial expression...
TechCrunch  Jul 25  Comment 
 Nielsen is taking a big step in measuring streaming TV today with the addition of Hulu and YouTube TV to its ratings. Nielsen’s President of Product Leadership Megan Clarken said that the company’s ratings (the best-known measurement of TV...
TechCrunch  Jul 25  Comment 
 Companies are increasingly dependent on digital platforms for their business growth, and that is giving a boost to analytics firms that are helping them make better sense of that digital landscape. SimilarWeb — which offers analytics and...
Forbes  Jul 24  Comment 
A total of nine of the band’s albums are featured in the U.K.’s Official Chart Update just released. U.S. sales have already risen by some 5,300%, according to Nielsen Music, with at least three albums on their way back in the Billboard Hot 100.
Motley Fool  Jul 23  Comment 
Here's how the maker of Oreos is dealing with the consumer backlash against unhealthy foods.




 
TOP CONTRIBUTORS

Nielsen Holdings (NYSE:NLSN) is an information and measurement company which sells to its clients media and marketing information about the clients' consumers and their behaviors. Nielsen operates in approximately 100 countries and sells its services throughout these regions. By providing information on what consumers buy and watch, Nielsen helps its clients to more effectively operate. Because the company works heavily through contracts, roughly 70% of the firm's annual revenue is committed before the start of each year.[1]

The company is divided into three main segments. The Buy segment, which constitutes 62% of revenue for 2009, sells retail transactional measurement data. These analytics help companies to manage their brand, understand demand, and establish new products. The Watch segment provides data and analytics to media and advertising companies on television, online, and mobile usage. These analytics inform the advertisers on how to allocate and optimize their spend. This segment represented 34% of the company's total revenue in 2009. Finally, the Expositions segment runs business-to-business trade shows across the United States. This segment has historically run approximately 40 trade shows a year, and its revenue made up 4% of the total revenue for 2009.[2]

The company's initial public offering of stock on the NYSE occurred on January 25, 2011. The company offered 71.4M shares each for $23. This was above the initial price range of $20-$22. This brought the total deal value to $1.6B, making it the largest US IPO deal backed by private equity firms in the last 10 years.. The lead underwriters of the IPO were J P Morgan Chase (JPM) and Morgan Stanley (MS).[3]

In 2009, Nielsen's total annual revenue was $4.8B, which corresponds to essentially no change over 2008. The company's revenue for the first 9 months of 2010 were $3.8B which is above the $3.5B that was reported for the first 9 months of 2009. In terms of net income, Nielsen reported an annual loss for 2009 of $491M. For the first 9 months of 2010, Nielsen reported a net income of $127M. This compares to a net loss of $535M for the same period in 2009[4]


References

  1. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Our Company" pg 1
  2. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Our Segments" pg 2-3
  3. Renaissance Capital - IPO Home "Nielsen prices IPO at $23, above the range" 25 Jan 2010
  4. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Summary Financial and Other Data" pg 11
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