Benzinga  Sep 8  Comment 
Below are the top information & delivery services stocks on the NYSE and the NASDAQ in terms of dividend yield. Leidos Holdings (NYSE: LDOS) has a dividend yield of 3.50%. Leidos Holdings' shares closed at $38.20 on Friday. Nielsen NV (NYSE:...
New York Times  Sep 8  Comment 
A report says that those ages 50 to 64 watched an average of eight minutes more digital video in the second quarter of 2014, while cutting back on television viewing.
CNNMoney.com  Sep 8  Comment 
Americans are watching more television than ever -- if you count new types of digital viewing along with the old-fashioned ways.
Forbes  Sep 5  Comment 
After 13 years of semi-retirement, Garth Brooks returned to the stage in Chicago Wednesday night to kick off his 2014 World Tour. Brooks, the top selling Nielsen Soundscan artist of all time, announced his comeback plans back in December with much...
SeekingAlpha  Sep 3  Comment 
By Michael Nielsen: When you search for investments, do you ever write off a company because of a preconceived notion? Well, what if that notion was wrong? What if things have changed? What if the stock is about to double? While you pick...
Agriculture Online  Sep 3  Comment 
Though last-minute corn scouting is still critical at this late point in the growing season, don't spend all of your time before harvest in the field and farm shop. Make sure you spend some quality time with your yield monitor, says Purdue...
SeekingAlpha  Aug 27  Comment 
By SA Transcripts: Dycom Industries, Inc. (NYSE:DY) Q4 2014 Earnings Conference Call August 27, 2014 9:00 a.m. ET Executives Steven Nielsen - President & CEO Drew DeFerrari - CFO Tim Estes - COO Rick Vilsoet - General Counsel ...
Forbes  Aug 27  Comment 
The most recent short interest data has been released by the NASDAQ for the 08/15/2014 settlement date, which shows a 1,373,626 share increase in total short interest for Nielsen N.V. (NYSE: NLSN), to 8,540,572, an increase of 19.17% since...
CANOE.ca  Aug 26  Comment 
It's little surprise that consumers the world over are shopping more online. From e-books and airline tickets to hotel reservations, the net is becoming a one-stop shop for discovery, researching, browsing and buying. So much so that, according...
TheStreet.com  Aug 26  Comment 
PORTLAND, Ore. (TheStreet) — There are still music fans in the U.S. who want to own albums and are excited about playing them in a physical format. There just aren't a whole lot of those fans to go around. Lost in Nielsen Soundscan's midyear...


Nielsen Holdings (NYSE:NLSN) is an information and measurement company which sells to its clients media and marketing information about the clients' consumers and their behaviors. Nielsen operates in approximately 100 countries and sells its services throughout these regions. By providing information on what consumers buy and watch, Nielsen helps its clients to more effectively operate. Because the company works heavily through contracts, roughly 70% of the firm's annual revenue is committed before the start of each year.[1]

The company is divided into three main segments. The Buy segment, which constitutes 62% of revenue for 2009, sells retail transactional measurement data. These analytics help companies to manage their brand, understand demand, and establish new products. The Watch segment provides data and analytics to media and advertising companies on television, online, and mobile usage. These analytics inform the advertisers on how to allocate and optimize their spend. This segment represented 34% of the company's total revenue in 2009. Finally, the Expositions segment runs business-to-business trade shows across the United States. This segment has historically run approximately 40 trade shows a year, and its revenue made up 4% of the total revenue for 2009.[2]

The company's initial public offering of stock on the NYSE occurred on January 25, 2011. The company offered 71.4M shares each for $23. This was above the initial price range of $20-$22. This brought the total deal value to $1.6B, making it the largest US IPO deal backed by private equity firms in the last 10 years.. The lead underwriters of the IPO were J P Morgan Chase (JPM) and Morgan Stanley (MS).[3]

In 2009, Nielsen's total annual revenue was $4.8B, which corresponds to essentially no change over 2008. The company's revenue for the first 9 months of 2010 were $3.8B which is above the $3.5B that was reported for the first 9 months of 2009. In terms of net income, Nielsen reported an annual loss for 2009 of $491M. For the first 9 months of 2010, Nielsen reported a net income of $127M. This compares to a net loss of $535M for the same period in 2009[4]


  1. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Our Company" pg 1
  2. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Our Segments" pg 2-3
  3. Renaissance Capital - IPO Home "Nielsen prices IPO at $23, above the range" 25 Jan 2010
  4. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Summary Financial and Other Data" pg 11
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