TheStreet.com  Mar 26  Comment 
NEW YORK (TheStreet) -- Netflix has been chipping away at the largest U.S. television networks for more than 10 years. Now the networks may finally have the tools to push back. Nielsen's plan to generate data on the viewing habits of...
Benzinga  Mar 25  Comment 
The television ratings company Nielsen will start measuring the audiences of a couple of major streaming service later in 2015, according to a report Wednesday from Bloomberg. Nielsen Chief Executive Officer Mitch Barns said Tuesday that the...
Automotive World  Mar 23  Comment 
The appointment of Drees and the transfer of Nielsen mark the first key executive changes since Renschler officially took up his role last month The post Executive reshuffle furthers VW’s CV aspirations appeared first on Automotive World.
Automotive World  Mar 20  Comment 
Anders Nielsen to switch to Volkswagen AG / Executive Board contract with Heinz-Jürgen Löw extended The Supervisory Board of MAN Truck & Bus AG has appointed Joachim Drees as Chief Executive Officer (CEO) of the Munich commercial vehicle...
NPR  Mar 19  Comment 
A new Nielsen report shows that wooing customers of color has got to be in every company's game plan.
Forbes  Mar 18  Comment 
YouTube's move is the latest in a series of deepening connections between big data and big artists--or, really, artists of any magnitude. From the rise of Next Big Sound to the advances at Nielsen, the idea of moneyball for music is finally taking...
NPR  Mar 18  Comment 
The hip-hop drama ends its first season Wednesday as a huge hit, thanks to black viewers. But NPR TV critic Eric Deggans says it also has sparked a complex debate over TV stereotypes.
Motley Fool  Mar 15  Comment 
We watch a lot of television in this country.
Benzinga  Mar 13  Comment 
Albert Fried & Company Director of Research Rich Tullo was not surprised by the Washington Post's report that live TV viewing declined during the fourth quarter. "I am glad that Nielsen and half the firms on Wall Street have finally caught on...


Nielsen Holdings (NYSE:NLSN) is an information and measurement company which sells to its clients media and marketing information about the clients' consumers and their behaviors. Nielsen operates in approximately 100 countries and sells its services throughout these regions. By providing information on what consumers buy and watch, Nielsen helps its clients to more effectively operate. Because the company works heavily through contracts, roughly 70% of the firm's annual revenue is committed before the start of each year.[1]

The company is divided into three main segments. The Buy segment, which constitutes 62% of revenue for 2009, sells retail transactional measurement data. These analytics help companies to manage their brand, understand demand, and establish new products. The Watch segment provides data and analytics to media and advertising companies on television, online, and mobile usage. These analytics inform the advertisers on how to allocate and optimize their spend. This segment represented 34% of the company's total revenue in 2009. Finally, the Expositions segment runs business-to-business trade shows across the United States. This segment has historically run approximately 40 trade shows a year, and its revenue made up 4% of the total revenue for 2009.[2]

The company's initial public offering of stock on the NYSE occurred on January 25, 2011. The company offered 71.4M shares each for $23. This was above the initial price range of $20-$22. This brought the total deal value to $1.6B, making it the largest US IPO deal backed by private equity firms in the last 10 years.. The lead underwriters of the IPO were J P Morgan Chase (JPM) and Morgan Stanley (MS).[3]

In 2009, Nielsen's total annual revenue was $4.8B, which corresponds to essentially no change over 2008. The company's revenue for the first 9 months of 2010 were $3.8B which is above the $3.5B that was reported for the first 9 months of 2009. In terms of net income, Nielsen reported an annual loss for 2009 of $491M. For the first 9 months of 2010, Nielsen reported a net income of $127M. This compares to a net loss of $535M for the same period in 2009[4]


  1. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Our Company" pg 1
  2. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Our Segments" pg 2-3
  3. Renaissance Capital - IPO Home "Nielsen prices IPO at $23, above the range" 25 Jan 2010
  4. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Summary Financial and Other Data" pg 11
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