MarketWatch  Jun 25  Comment 
If The Nielsen Company started collecting data on Netflix Inc. today, it would be the No. 1 rated distributor within a year.
Benzinga  Jun 25  Comment 
Nielsen NV (NYSE: NLSN) has had nearly a monopoly for decades when it comes to measuring television viewership. But, can the company continue to be a market leader in the age of video streaming? Mitch Barns, Nielsen CEO, was on CNBC recently...
Forbes  Jun 19  Comment 
Instagram has come a long way since its launch in 2010. Now the go-to photo sharing network has over 300 million active uses who post 75 million photos per day. In October 2013, Instagram started to incorporate advertisements in user’s photo...
Market Intelligence Center  Jun 18  Comment 
MarketIntelligenceCenter.com's option-trade picking algorithms have identified an attractive covered-call trade on Nielsen Holdings NV (NLSN). Look at the Aug. '15 $45.00 covered call for a net debit in the $43.62 area. This trade has a duration...
Forbes  Jun 3  Comment 
Nielsen, long known for its dominant position in television ratings, last week added another prominent neuromarketing firm, Innerscope Research, to its stable. This is significant not just from the standpoint of the companies involved, but for...
Market Intelligence Center  May 29  Comment 
After Thursday’s trading in Nielsen Holdings NV (NLSN) the algorithms behind MarketIntelligenceCenter.com's Artifical Intelligence Center picked out a trade that offers a 3.21% or 13.95% (for comparison purposes only), while providing 3.33%...
WA Business News  May 27  Comment 
About 40 per cent of Western Australians are stressed about maintaining and managing their mortgage, yet home buyers remain bullish about the property industry, according to new research by Domain and Nielsen.
guardian.co.uk  May 26  Comment 
Upbeat tone of the Nielsen survey underpinned by improving job prospects and low inflation UK consumers are at their most upbeat for nine years on the back of improving job prospects and low inflation, according to the latest report to suggest...
TheStreet.com  May 26  Comment 
NEW YORK (TheStreet) -- Nielsen Holdings  will be just fine.The longtime arbiter of television success, Nielsen is spending aggressively to create and augment new ways to measure mobile viewing in order to provide its television clients more...
The Times of India  May 21  Comment 
India’s consumers are the most confident in the world, reveals the latest quarterly report from Nielsen, an information and research company.


Nielsen Holdings (NYSE:NLSN) is an information and measurement company which sells to its clients media and marketing information about the clients' consumers and their behaviors. Nielsen operates in approximately 100 countries and sells its services throughout these regions. By providing information on what consumers buy and watch, Nielsen helps its clients to more effectively operate. Because the company works heavily through contracts, roughly 70% of the firm's annual revenue is committed before the start of each year.[1]

The company is divided into three main segments. The Buy segment, which constitutes 62% of revenue for 2009, sells retail transactional measurement data. These analytics help companies to manage their brand, understand demand, and establish new products. The Watch segment provides data and analytics to media and advertising companies on television, online, and mobile usage. These analytics inform the advertisers on how to allocate and optimize their spend. This segment represented 34% of the company's total revenue in 2009. Finally, the Expositions segment runs business-to-business trade shows across the United States. This segment has historically run approximately 40 trade shows a year, and its revenue made up 4% of the total revenue for 2009.[2]

The company's initial public offering of stock on the NYSE occurred on January 25, 2011. The company offered 71.4M shares each for $23. This was above the initial price range of $20-$22. This brought the total deal value to $1.6B, making it the largest US IPO deal backed by private equity firms in the last 10 years.. The lead underwriters of the IPO were J P Morgan Chase (JPM) and Morgan Stanley (MS).[3]

In 2009, Nielsen's total annual revenue was $4.8B, which corresponds to essentially no change over 2008. The company's revenue for the first 9 months of 2010 were $3.8B which is above the $3.5B that was reported for the first 9 months of 2009. In terms of net income, Nielsen reported an annual loss for 2009 of $491M. For the first 9 months of 2010, Nielsen reported a net income of $127M. This compares to a net loss of $535M for the same period in 2009[4]


  1. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Our Company" pg 1
  2. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Our Segments" pg 2-3
  3. Renaissance Capital - IPO Home "Nielsen prices IPO at $23, above the range" 25 Jan 2010
  4. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Summary Financial and Other Data" pg 11
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