QUOTE AND NEWS
TechCrunch  Dec 12  Comment 
 In a flawed bit of analysis, Nielsen researchers are claiming that e-book adoption is slow among teens, an interesting finding if it were actually true. Read More
TheStreet.com  Dec 11  Comment 
NEW YORK (TheStreet) -- Nielsen Holdings shares are falling 1.3% to $43.20 in trading on Thursday after a financial filing showed that the information and data collection company's chairman sold 30,000 shares of the company's stock. Company...
Benzinga  Dec 10  Comment 
In a report published Wednesday, Morgan Stanley analyst Toni Kaplan reiterated an Overweight rating on Nielsen Holdings NV (NYSE: NLSN), and raised the price target from $52.00 to $53.00. In the report, Morgan Stanley noted, “Nielsen hosted...
Market Intelligence Center  Dec 5  Comment 
After closing Thursday at $42.81, Nielsen Holdings NV (NLSN) presents an attractive opportunity to get a 2.28% return in just 161 days, which is an annualized return of 5.16% (for comparison purposes only). To enter this trade, sell one May. '15...
Forbes  Dec 5  Comment 
Nielsen recently reported that television viewing dropped by 3% among Adults 18-49 in third quarter 2014, when compared to the previous year while digital viewing, albeit significantly smaller, grew by 53%.  The news follows a tepid 2014 upfront...
Forbes  Dec 4  Comment 
Nielsen has just published its latest quarterly report of American media consumption. It is significant that after many years of calling this study the “Cross Platform Report” they now call it the "Total Audience Report."  Why? Audiences...
Yahoo  Dec 3  Comment 
NEW YORK (AP) — Americans are turning away from live TV on the tube and tuning in to streaming services, a Nielsen report says.
Yahoo  Dec 3  Comment 
A new report from Nielsen shows that traditional live television viewership is down slightly over the third quarter (4%), but online streaming viewership has jumped 60%.
Wall Street Journal  Dec 3  Comment 
Viewership of traditional television dropped nearly 4% last quarter, as online video streaming jumped 60%, according to a new report from Nielsen.




 
TOP CONTRIBUTORS

Nielsen Holdings (NYSE:NLSN) is an information and measurement company which sells to its clients media and marketing information about the clients' consumers and their behaviors. Nielsen operates in approximately 100 countries and sells its services throughout these regions. By providing information on what consumers buy and watch, Nielsen helps its clients to more effectively operate. Because the company works heavily through contracts, roughly 70% of the firm's annual revenue is committed before the start of each year.[1]

The company is divided into three main segments. The Buy segment, which constitutes 62% of revenue for 2009, sells retail transactional measurement data. These analytics help companies to manage their brand, understand demand, and establish new products. The Watch segment provides data and analytics to media and advertising companies on television, online, and mobile usage. These analytics inform the advertisers on how to allocate and optimize their spend. This segment represented 34% of the company's total revenue in 2009. Finally, the Expositions segment runs business-to-business trade shows across the United States. This segment has historically run approximately 40 trade shows a year, and its revenue made up 4% of the total revenue for 2009.[2]

The company's initial public offering of stock on the NYSE occurred on January 25, 2011. The company offered 71.4M shares each for $23. This was above the initial price range of $20-$22. This brought the total deal value to $1.6B, making it the largest US IPO deal backed by private equity firms in the last 10 years.. The lead underwriters of the IPO were J P Morgan Chase (JPM) and Morgan Stanley (MS).[3]

In 2009, Nielsen's total annual revenue was $4.8B, which corresponds to essentially no change over 2008. The company's revenue for the first 9 months of 2010 were $3.8B which is above the $3.5B that was reported for the first 9 months of 2009. In terms of net income, Nielsen reported an annual loss for 2009 of $491M. For the first 9 months of 2010, Nielsen reported a net income of $127M. This compares to a net loss of $535M for the same period in 2009[4]


References

  1. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Our Company" pg 1
  2. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Our Segments" pg 2-3
  3. Renaissance Capital - IPO Home "Nielsen prices IPO at $23, above the range" 25 Jan 2010
  4. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Summary Financial and Other Data" pg 11
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