Forbes  Sep 25  Comment 
The most recent short interest data has been released by the NASDAQ for the 09/15/2014 settlement date, which shows a 3,342,072 share decrease in total short interest for Nielsen N.V. (NYSE: NLSN), to 4,757,844, a decrease of 41.26% since...
Wall Street Journal  Sep 23  Comment 
On Monday, Nielsen will launch a long-awaited mobile-TV viewing measurement that will show up in TV networks' ratings, but many broadcasters, cable networks and satellite companies have qualms about it.
Motley Fool  Sep 21  Comment 
And high-end, lossless music streaming won't change anything.
The Hindu Business Line  Sep 18  Comment 
Global information and insights provider Nielsen on Thursday said it had acquired research and analytics firm Indicus Analytics for an undisclosed sum. This is the first time Nielsen is...
SeekingAlpha  Sep 16  Comment 
By Gary Bourgeault: I've been closely following the progress of Nielsen (NYSE:NLSN) as it has worked on building out a system which can accurately measure the number of people consuming TV on mobile apps, and it is now ready to go prime-time, with...
DailyFinance  Sep 16  Comment 
Travelers (NYSE: TRV) today announced the addition of Healthcare Exchange and Civil Money Penalties coverages to its management liability portfolio as a way to help protect against risks related to the Patient Protection and ...
CNNMoney.com  Sep 15  Comment 
Miss America isn't just being judged by a panel of experts, but also by TV ratings, hashtags and snarky tweets.
SeekingAlpha  Sep 11  Comment 
By WestEnd511: Nielsen's Scantrack published its food sales industry data for the period ended in August and I track the top five major food stocks, namely Smucker (NYSE:SJM), Kellogg (NYSE:K), Hershey (NYSE:HSY), Kraft (NASDAQ:KRFT) and Campbell...
Benzinga  Sep 8  Comment 
Below are the top information & delivery services stocks on the NYSE and the NASDAQ in terms of dividend yield. Leidos Holdings (NYSE: LDOS) has a dividend yield of 3.50%. Leidos Holdings' shares closed at $38.20 on Friday. Nielsen NV (NYSE:...
New York Times  Sep 8  Comment 
A report says that those ages 50 to 64 watched an average of eight minutes more digital video in the second quarter of 2014, while cutting back on television viewing.


Nielsen Holdings (NYSE:NLSN) is an information and measurement company which sells to its clients media and marketing information about the clients' consumers and their behaviors. Nielsen operates in approximately 100 countries and sells its services throughout these regions. By providing information on what consumers buy and watch, Nielsen helps its clients to more effectively operate. Because the company works heavily through contracts, roughly 70% of the firm's annual revenue is committed before the start of each year.[1]

The company is divided into three main segments. The Buy segment, which constitutes 62% of revenue for 2009, sells retail transactional measurement data. These analytics help companies to manage their brand, understand demand, and establish new products. The Watch segment provides data and analytics to media and advertising companies on television, online, and mobile usage. These analytics inform the advertisers on how to allocate and optimize their spend. This segment represented 34% of the company's total revenue in 2009. Finally, the Expositions segment runs business-to-business trade shows across the United States. This segment has historically run approximately 40 trade shows a year, and its revenue made up 4% of the total revenue for 2009.[2]

The company's initial public offering of stock on the NYSE occurred on January 25, 2011. The company offered 71.4M shares each for $23. This was above the initial price range of $20-$22. This brought the total deal value to $1.6B, making it the largest US IPO deal backed by private equity firms in the last 10 years.. The lead underwriters of the IPO were J P Morgan Chase (JPM) and Morgan Stanley (MS).[3]

In 2009, Nielsen's total annual revenue was $4.8B, which corresponds to essentially no change over 2008. The company's revenue for the first 9 months of 2010 were $3.8B which is above the $3.5B that was reported for the first 9 months of 2009. In terms of net income, Nielsen reported an annual loss for 2009 of $491M. For the first 9 months of 2010, Nielsen reported a net income of $127M. This compares to a net loss of $535M for the same period in 2009[4]


  1. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Our Company" pg 1
  2. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Our Segments" pg 2-3
  3. Renaissance Capital - IPO Home "Nielsen prices IPO at $23, above the range" 25 Jan 2010
  4. Nielsen Holdings S-1/A 2010 PROSPECTUS SUMMARY "Summary Financial and Other Data" pg 11
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