Today, Jordan Brand, a division of NIKE, Inc. (NYSE:NKE),
unveiled its latest chapter of the “Become Legendary” a national brand
campaign, entitled “SLAP.” This campaign shows today’s youth how
important team-work is in the game of an athlete’s life.
“SLAP” headlines a national television ad campaign that is supported by
an integrated marketing campaign starring Team Jordan athletes Carmelo
Anthony, Derek Jeter, Dwyane Wade, and Chris Paul. The ad takes viewers
through a series of quick visual cuts and invigorating audio on the
players’ journey to team building and success, from the pain and
frustration pushing each other to the limit, to the elation and
satisfaction that comes with making it out on the other side.
“We chose the ‘SLAP’ ad to kick off the third season of the ‘Become
Legendary’ campaign which embodies what our Brand represents,” said Sean
Tresvant, Marketing Director of Jordan Brand. “The concept references
Michael Jordan’s legacy of team leadership and features a roster of Team
Jordan athletes carrying on his gift in the game today.”
“SLAP” will air on major networks including ESPN, TNT, FOX, and cinemas
across the US beginning Sunday, October 25. Subsequent spots meant to
connect with consumers on what it takes to ‘Become Legendary’ will air
during seasonal sporting events including All-Star Weekend.
The integrated campaign is fully complemented with digital presence on www.Jumpman23.com,
in-store retail marketing, and community, consumer and celebrity events
throughout 2010.
About Jordan Brand
A division of NIKE, Inc., Jordan Brand is a premium brand of footwear,
apparel and accessories inspired by the dynamic legacy, vision and
direct involvement of Michael Jordan. The Jordan Brand made its debut in
1997 and has grown into a complete collection of performance and
lifestyle products. The Jordan Brand remains active in the community by
donating a portion of its proceeds to Jordan Fundamentals, an education
grants program for teachers.
For more information on Jordan Brand, visit www.Jumpman23.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6082285&lang=en
(c) 2009 Business Wire, Inc., All rights reserved. All of the news releases and other content contained herein are protected by copyright and other applicable laws, treaties and conventions. Information contained in the releases is furnished by Business Wire's members, who warrant that they are solely responsible for the content, accuracy and originality of the information contained therein. Any copying or reproduction (other than for an individual user's personal reference), redistribution, reposting or other transmission or communication is expressly prohibited without prior written permission of Business Wire, Inc
