Scotia Bank ( June 16th ,2008) believes Nokia is undervalued, giving it a "buy" rating and a price target of $40 after its CEO outlined future growth plans for the giant player in the "hyper-paced" Smartphone market.
Mr. Papageorgiou sees a substantial, prolonged upside for Nokia, following the investor reception he attended last week. In a note released Monday, he outlined the reasons for his optimism, including aggressive plans to compete in the high-end Smartphone market, so far largely dominated by the rivalry between Research in Motion's Blackberry and Apple's iPhone.
Nokia is launching a wide array of new Smartphones and repositioning its image away from the hardware / "mobile phone" tag, by integrating services with its handsets to deliver web-enabled customer solutions. "Although Nokia's primary objective with this strategy is to differentiate its device portfolio, its secondary strategy is to derive a new revenue stream," wrote Mr. Papageorgiou. Beyond web repositioning, the company also re-aligned recruitment recently, hiring many business and technology staff with specific Internet and e-commerce skillsets.
The Scotia Bank analyst also pointed to strong fundamentals such as low production price-points, and very high volumes that play in favor of the
Finnish manufacturer, especially on the middle-market segment. Nokia's N-series multimedia devices shipped close to 10 million units in the first quarter of 2008 alone, he wrote.