Nordstrom's stores have been able to attract merchandise from top brand names and designers, which could help maintaing customer traffic into Nordstrom stores.
Nordstrom's customers are typically wealthy, upper-class consumers who are less affected by economic downturns. This could protect's Nordstrom's sales in the face of an economic slowdown in the U.S.
Nordstrom has been able to grow net sales, and more importantly same store sales, annually for the last 5 years. The company's consistency can be attributed largely to its loyal customers who enjoy the Nordstrom shopping experience and customer service.