Novo Group (SIN:5MY)

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Novo Shares Tips for Identifying and Recruiting Top Talent In 2012

“In 2012, companies looking to successfully add top talent to their company need to be aware of the shifting dynamics in the recruiting arena and become even more strategic in their approach,” said Cindy Lu, CEO of The Novo Group, a national managed recruitment outsourcing firm.

Novo has developed some key recruiting tips and strategies for successful recruiting in 2012:

  • Recruiting Passive Candidates: Understanding the differences between active and passive candidate recruiting will be a big competitive advantage in 2012. The typical process for searching out top-notch passive candidates takes more time and requires dedicated recruiters with industry-relevant experience and connections.

    According to a recent Linked In survey, 78% of employed professionals stated that they are interested in a new position, yet ONLY 18% of them had their resume posted anywhere. So, a full 60% needs to be found! A successful recruiter has the knowhow and contacts at targeted companies to recruit those top-notch “passive” candidates.
  • Recruiting through Social Media: The use of social media is rising exponentially. Social media is where it’s at in 2012 – not the job boards. Not only do 60% of employed professionals interested in a new job NOT have their resume posted on job boards (as noted above) but sifting through stacks of irrelevant resumes can be incredibly time consuming for corporate recruiters with little time anyway. Successful recruiters must embrace the total social media approach, know the social sites, and have the knowhow to navigate them to find the right talent.
  • Recruiting Metrics: The majority of companies measure recruiting by Time-to-Fill and Cost-Per-Hire. Focusing only on production-based outcomes can promote recruiting practices that don’t fully address the client need/satisfaction or talent retention. In order to be effective, metrics must measure the correct results and drive the right recruiting behaviors. Corporate HR and recruiting departments need to work on creating a measurement that drives one main objective – getting the right candidate for the job.
  • Recruiting Etiquette: Ask anyone doing a job search and you'll hear stories of companies (or the recruiters companies hire!) never calling them back or leaving them waiting for weeks. Common courtesy and respect for all candidates should be the rule. Not only because it’s the right thing to do, but think of the negative perception it casts on your company. Plus, consider where that candidate will “land.”

    As competition for talent increases and more applicants visit employer criticism sites like, ALL recruiters need to make sure their approach is a polite and positive experience.

To hear additional perspective from The Novo Group about Strategic Recruiting in 2012 check out the most recent blog posting “A Point of View on Strategic Recruiting for 2012” or contact Novo’s CEO, Cindy Lu, at or 414.935.6401.


The Novo Group is a leading managed recruitment outsourcing firm that uses a best-in-class search process to deliver, on average, more qualified candidates at half the price of contingent and retained firms. Highly skilled recruiting professionals partner with clients to understand their business/culture and take a collaborative and transparent approach in delivering results. In 2011, Novo recruiters filled over 500 professional positions at an average cost per hire of only 11%.

Novo is headquartered in Milwaukee with offices in Chicago and St. Louis as well as professional recruiters throughout the country. To learn more about The Novo Group go to

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