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Omniture (OMTR)
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Domo Appoints Heather Deason Zynczak as Chief Marketing Officer
Cloud Computing  Mar 22  Comment 
Domo, a new software-as-a-service (SaaS) venture started by Omniture co-founder and former CEO Josh James to redefine the business intelligence (BI) market, today announced the appointment of Heather Deason Zynczak as...
Vitrue Releases Major Analytics Enhancements to SRM Platform
Cloud Computing  Feb 9  Comment 
Vitrue (www.vitrue.com), the leading social marketing platform, today announced the release of major analytics enhancements to its Social Relationship Management (SRM) platform bringing brands deeper, real-time and more comprehensive engagement...
Omniture Co-Founder’s Business Intelligence SaaS Company Domo Lands $20M From IVP
TechCrunch  Feb 1  Comment 
Domo, the SaaS business intelligence startup launched by Omniture founder Josh James, has raised $20 million in new funding from Institutional Venture Partners (IVP). This round brings total investment in Domo to $63 million. Previous investors...
Domo Welcomes IVP to All-Star Investor List
Cloud Computing  Feb 1  Comment 
Forbes Update: Record Traffic, New Products -- and our Fix-It and To-Do Lists
Forbes  Oct 3  Comment 
Every morning at around 6:30 (assuming curiosity doesn't get the better of me when the alarm goes off at 5:50) I check out our traffic. First, I open an Omniture report that rolls up numbers every 15 minutes all the way back to whenever. Then I...
Adobe Is Watching Every Click
Forbes  Mar 23  Comment 
Adobe products create the Web. They might as well track it, too.
Lendio Helps Small Businesses Secure Loans, Raises $6 Million (+ 500 Free Invites)
TechCrunch  Feb 17  Comment 
Exclusive - Lendio is a new startup that aims to help businesses secure loans with banks and other lending sources by mean of an online matching platform. The service hasn't launched publicly yet, but the young company has just secured $6...
Opscode Closes $11 Million Series B Round
Marketwire  Jun 21  Comment 
SEATTLE, WA -- (Marketwire) -- 06/21/10 -- Opscode, Inc., a cloud infrastructure automation company, announced today that it has closed an $11 million Series B round of funding. The round was led by Battery Ventures and includes a follow-on
Test And Improve Your Website
Forbes  May 14  Comment 
Small changes can make a big difference.
Unlocking The Secret To Your Success
Forbes  Apr 13  Comment 
Personal stories that helped Jeffrey Katzenberg, Dean Kamen and other leaders get ahead.
Omniture And Others Also Feed Off Facebook Ads
TechCrunch  Apr 1  Comment 
Facebook is ramping up advertising by deepening its ties to other online advertising companies, particularly the ones which offer tools to manage and monitor ad campaigns. Today, it revealed its first set of partners to incorporate the Facebook...




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Omniture, Inc. (NASDAQ:OMTR) provides online business analytics and data software. Its products are delivered through the Omniture Online Marketing Suite and consist of many applications to educate about and help optimize user trending for clients' websites. Its online business optimization platform includes Omniture SiteCatalyst, Omniture Discover, Omniture Genesis and Omniture SearchCenter.[1]

In fiscal 2008, OMTR had a net loss –$44.77 Million on revenues of $295.6 Million. Compared to 2007 revenues of $143 Million and a 2007 net loss of –$9.43 Million, fiscal 2008 saw a 107% increase in revenue and a 374% decline in net income.[1] The company attributes this massive loss to "significant investments that [Omniture] has made in [their] network infrastructure and sales and maketing, as well as stock-based compensation..."

On January 17th, 2008, Omniture acquired all outstanding voting stock of direct competitor Visual Sciences (VSCN), thus consolidating the industry.[1]



References

  1. ↑ 1.0 1.1 1.2 OMTR 2008 Form 10-K
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